Madrid, 12th Nov 2018. Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, is proud to inform that InfinitySet, the most advanced virtual studios and AR application, was used with tremendous success on the launching in Spain of the latest season of the worldly renown singing competition, The Voice.
The Spanish broadcaster Antena3TV that produces the TV show that engages almost 2,5 million of viewers every night, relied on InfinitySet to impact the audience by teleporting the presenter from the daily TV News studio to the new studio specially build up for The Voice. Along with this advanced feature, there were also striking AR graphics, such as the famous armchair where the jury sits during the auditions or the new elements that will decorate the new set.
Besides the result of creating high-end effects that fully caught the attention of the viewers, InfinitySet revolutionary capabilities allowed for a perfect adjustment of real and virtual lights while casting shadows over the 3D elements or the floor set, while precisely matching perspective and with fully correct broadcast continuity. These features further enhanced the hyper realistic feeling that perplexed the audience while following the presenter steps.
This piece was created by MR Factory, a production company specialized in digital content, in collaboration with Brainstorm Production Services. Both companies have been working together since 2017 and have been involved in several projects for important national TV shows, TV series and TV commercials.