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As part of its ongoing new strategy for Latin America, Brainstorm has selected Aprotech as the new reseller for Colombia, starting on June 1st. The Spanish company, focused on developing and manufacturing cutting-edge solutions for real-time 3D graphics and virtual studios, marks this as another step in its expansion process within the region after the appointment last year of Sergio Amuchastegui as Brainstorm’s VP of Sales for Latin America.

Aprotech is a leading company in the field of integrating digital systems for the purposes of creating and broadcasting of entertainment and multi-media content. With more than 8 years of experience, Aprotech represents some of the most prestigious brands in the Broadcast and Media industry, offering a wide variety of solutions that include 4K production, live content, playout, news, master control and hardware-software for post-production.

According to Borja Chirivella, Brainstorm’s Sales Director for Latin America, “the Latin American market is one of our top priorities, and as such we have reinforced our presence in the region by appointing a dedicated VP of Sales. We are now further strengthening our activities by expanding our reseller network with the objective of enhancing our penetration in the Augmented Reality, virtual studios and 3D Graphics market segments, and we are confident in Aprotech being the ideal partner for achieving this goal”.

“Brainstorm is a world-renowned company and an important brand in the areas of 3D graphics and virtual studios. We’ll be delighted to provide them with our experience in delivering this technology, which is now used by broadcasters such as CNBC, NHK and RTVE, to the Colombian market”, says David Fajardo, CEO of Aprotech.