Brainstorm, a specialist company dedicated to providing industry-leading real-time 3D graphics and virtual set solutions, will introduce at NAB 2017 significant improvements throughout its product range, designed to enhance its Augmented Reality and Graphics solutions. With partner company never.no, Brainstorm will announce VisualMedia, a jointly developed, integrated solution to create visually engaging Social TV content based on social media feeds.
Brainstorm will also demonstrate support for Mixed Reality hardware such as Oculus Rift, and by supporting this new approach to immersive technologies, Brainstorm will be instrumental in changing the game on how content is viewed at home.
InfinitySet 3 – Virtual Sets and Augmented Reality
At NAB 2017 Brainstorm will introduce InfinitySet 3, the latest version of its award-winning virtual set solution, which now showcases advanced graphics and augmented reality features. InfinitySet now includes the graphics creation toolset of Aston, so it can now edit, manage and create 2D/3D motion graphics. These new graphics capabilities allow InfinitySet 3 to directly edit not only Aston projects but the individual elements, animations, StormLogic, data feeds, etc., as if they were in Aston, or even create new elements within the composition, edit them and much more. This means that in broadcast operation, or while on-air, InfinitySet 3 operators will be able to adjust any object in the scene, even those with added properties such as animations or external data feeds.
New, enhanced Augmented Reality features will also be introduced at NAB, including the new VirtualGate feature, which integrates the presenter not only in the virtual set but also inside additional content within it. Yet another development of the TrackFree™ technology, VirtualGate allows the talent in the virtual world to be teletransported to any video with full broadcast continuity. Brainstorm will also demonstrate its extensive and lengthy experience with the development of 3D virtual environments with the launch of VideoCAVE, a Mixed Reality application using monitors in a real set performing as a CAVE multiple window, with virtual elements coming in from the virtual windows to the real scene as viewed from a tracked broadcast camera.
Aston TrackAR – Augmented Reality Motion Graphics
Aston, the popular motion graphics creation, CG and playout solution, will introduce its new TrackAR version, specifically designed for real-time Augmented Reality applications. Aston TrackAR is compatible with tracked video backgrounds, allowing to create real-time Augmented Reality applications by inserting virtual objects, data bars, stats, etc., into the video feeds, matching its movements with the tracking data embedded in the movie.
Brainstorm and never.no announce a joint solution to provide real-time 3D graphics visualization based on social media feeds and second screen data. VisualMedia integrates both never.no and Brainstorm technologies, combining the power of Brainstorm’s SmartTemplates with never.no’s social TV platform STORY to display the content previously gathered and structured from social media.
Support for 3rd party render engines
Brainstorm will showcase at NAB its support for 3rd party render engines, with special interest in gaming and architectural engines such as the Unreal Engine. These highly complex engines provide very photorealistic scenes. When integrated with the Brainstorm eStudio render engine, the highly regarded and core render engine within all of the company’s products, this allows InfinitySet not only to show excellently rendered and realistic background scenes, but also to integrate graphics elements in the final scene, such as 3D motion graphics, lower-thirds, tickers, CG and many other elements.
At NAB 2017 Brainstorm will release SmartSet which is a template-based playout solution designed for small and local TV stations, and which provides advanced Virtual Set and Augmented Reality applications without the need to create the sets themselves. Brainstorm’s template solutions play out content to air which has been created by using pre-defined or purpose-built templates designed on Brainstorm applications.
Integration with 3rd party hardware
Brainstorm will demonstrate integration with 3rd party hardware such as the FOR-A, NewTek and Blackmagic studio switchers. Brainstorm and FOR-A enjoy a long and successful relationship which has resulted in the creation of a number of products and OEM solutions for the benefit of the customers of both companies. With NewTek, Brainstorm is supporting software-driven IP workflows using NewTek’s Network Device Interface (NDI™). And with Blackmagic, Brainstorm expects to build an integrated configuration to present a best-of-breed production switcher based solution.