In December of 2005, CNBC re-launched its global brand with a stunning new look and aggressive display of financial graphics. Then, as now, it was powered by eStudio software from Brainstorm Multimedia and supported by North American Partners and Systems Integrators, Brainstorm America.
This February, CNBC rolled out the 3rd evolution of their expanding family of real-time visuals. While the designs have changed, one thing remains the same: CNBC still looks to Brainstorm for all their real-time graphics solutions
“Most of the graphics produced through Brainstorm on CNBC are financial. Stock, index and other financial instrument charts and boards (text and numbers), company earnings boards and bar charts, economic boards, charts, and bar charts,” explains Don Jackson, CNBC Real-time Graphics Manager.
“Brainstorm is also used to generate our stock ticker at the bottom of the screen (something that is most associated with our brand) and the “Bug Bar” across the top of the screen (which shows various indexes, commodity prices and can also display stocks as needed).”
In 2008, Brainstorm went up on the CNBC HD+ outlet, the side panel that continuously displays charts and boards. “The new design is more contemporary and sophisticated than the previous on air look, but is actually much more complex because there is much more animating. The charts and boards wipe on, but also all of the text and other elements move into place, preceded by blurred shadows. We were able to satisfy the designers by achieving their complex vision,” stated Jackson.
CNBC relies on Brainstorm America solutions to handle a great deal of work from all quarters of the corporate environment. “On a fairly typical day, aside from the constant use of the ticker, bug bar and HD+ side panel, easily 1400 charts and boards are triggered. There can be more or less depending on the news flow of the day,” details Jackson. “Additionally, Brainstorm is used for our virtual sets. The Suze Orman show airs weekly on a virtual set. There are other less frequent virtual set shows such as Business of Innovation and Executive Vision as well as other one-off shows.”