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IBC 2015, stand 7.K31Brainstorm Multimedia, leading manufacturer of real-time 3D graphics and virtual set solutions, announces the appointment of Malcolm House in the position of VP Sales Southeast Asia, Hong Kong & Taiwan, as part of the company’s strategy to further expand its Asia operations.

Malcolm has more than 10 years of experience in the Asian broadcast market and will bring to Brainstorm his expertise in IT sales and engineering services around the Asia Pacific region. “Brainstorm Multimedia is an exciting global leader in broadcast graphics and virtual studio solutions,” says Malcolm, “and I very much look forward to further developing sales and marketing strategies in the Asian markets for our extensive range of class-leading virtual studios and graphics products”.

“I am delighted to appoint someone of Malcolm’s caliber,” added David Alexander, Brainstorm’s Commercial Director. “We expect that his depth of experience and impressive record of successful initiatives will significantly increase our sales in Asian markets and substantially accelerate our brand recognition in the region”.

This new appointment is part of the planned expansion of Brainstorm in the Asia Pacific region where the company is focused on establishing new partnerships in these countries as well as strengthening the partnerships with its current resellers and clients with the objective of expanding its installed base in the area.