The American financial news broadcaster created an enhanced viewer experience by allowing direct interaction between the presenter and the 3D graphics environment. The editorial requirement was for the presenter to be able to use data to tell a story, but at the natural pace of the presenter without the constraints of mechanical systems or pre-prepared sequences. Drawing on the movie Minority Report and its idea of a user bringing graphics on, interacting with them and clearing them using only hand gestures, CNBC wanted to do it for real.
The latest developments in motion tracking by Motion Analysis made it practical to track the hands of the presenter using tiny reflectors. Unreel integrated this awareness of the presenter’s gestures with camera tracking data and virtual graphics from Brainstorm. The result is that the presenter can call on graphics, and walk around them, in real time, in everyday news television broadcasts, a world first.