Aditya is a pioneer in introducing future technologies to the Indian market and is considered one of the top value-added resellers in the country with 25 branch offices across the subcontinent.
Aditya Infotech Director Rishi Khemka said, “Aditya has catered to the needs of broadcasters since 2002. However, we were missing an on-air graphics and virtual set solution in our portfolio, and Brainstorm is the perfect fit for our customer base in India.
“With the expansion of new channels – as well as existing channels looking to upgrade their on-air graphics and build virtual sets – we are very happy to work with Brainstorm to establish a comprehensive sales and support team for their product line. With Brainstorm’s proven product portfolio, we are confident of our success together in the Indian market.”
The relationship between Brainstorm and Aditya has already enjoyed a fast start with an intensive two week road show in early July to launch Brainstorm’s “EasySet 3D” virtual set system and “Easy On-Air Graphic” template creation application into the Indian market. Comprehensive demonstrations were given to major Indian broadcasters at multiple sites to provide a clear path to seriously improving the visual impact and creativity of programming from news and sport to game shows and election graphics. Those in attendance were particularly impressed with the ease, speed and simplicity of the set-up, configuration and implementation of the Brainstorm systems, in stark contrast to competitive offerings.
Brainstorm Multimedia CEO Ricardo Montesa said, “We are delighted to join with Aditya Infotech to bring our industry-leading real-time 3D interactive graphics solutions to the highly important and expanding broadcast, entertainment and corporate markets in India. I have no doubt that their reach, prestige and experience will not only benefit both parties, but the whole of the vast market that they serve.