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To prepare the italian version of The Voice, the world-renown singing competition, RAI wanted to support the excellent voices in contest with an astounding imagery based on Augmented Reality placed over the real stage.

For a format where the sound is paramount, RAI decided to create a different visual experience for the 2016 edition. That means providing a quite attractive “visual” aspect to counterpart the “audio” provided by the singers, and create a truly remarkable audiovisual experience.To achieve such result RAI decided to make an extensive use of Augmented Reality scenery to visually enhance the artist’s performances.

Using specifically designed AR for each song and singer, RAI provided the audience with an amazing immersive experience. Flying words and attractive scenes, from modern architechture to animated emojis, all the creativity of RAI’s designers was put at work with amazing results which also were perfectly integrated in the final scenes. While artists were performing in the theater’s large scenario, the audience at home saw them surrounded by synthetic elements that did not affect the artist’s singing performamce, but certainly did enhance the experience at home. To know more about this project please download the case study.