A Brainstorm’s eStudio user since 2006, CNBC has raised the level of sophistication of on-air data driven broadcast graphics in the United States. In 2011 the international community recognized CNBC with the 2011 IBC Innovation Award. This award highlighted CNBC’s evolution of on-air product and real-time graphics innovation through a combination of Brainstorm’s advanced technology and the amazing talent and visionary team of real-time graphics artists.
In 2014 CNBC celebrated its 25th Anniversary completing an ambitious project: the modernization of their installations, along with the full migration to 16:9 HD broadcasting and the redesign of their on-air looks to take advantage of this new structure.
In 2014 CNBC completed a project to not only update their on-air graphic designs, but also fundamentally rethink the way financial graphics were displayed on screen. While CNBC had offered a HD product for several years, the video component of that was executed in a 4:3 aspect ratio with non-contextual side panels filling out the rest of the screen.
“Moving from a 4:3 screen to a full 16:9 HD ratio allowed us to update our visual effects, take a renewed look at our screen real estate, and completely rethink it” says Tom Clendenin, Senior Vice President of Marketing at CNBC. “Presenting financial data clearly and accurately to support better story telling was the objective. Since financial data is a commodity, CNBC adds value to the information by telling the story. CNBC provides color, analysis, and perspective, answering the WHY behind the data. We wanted to ensure that the most important information is delivered in a clear and powerful manner. We also wanted greater focus on our journalists and guests that deliver valuable insights across the 1,000-plus live interviews every business week”, One of the key elements of the redesign was to achieve a closer integration between the different on-screen graphic elements and the live content of the program. This required the fluid integration of live video, interviews, live talent and data driven graphics.
If you want to know all the details about this project, please download the brochure “CNBC: On-air look redesign. A step beyond video graphics” on the link below.Download Case Study