<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Home news &#8211; Brainstorm</title>
	<atom:link href="https://www.brainstorm3d.com/home_news/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.brainstorm3d.com</link>
	<description>Real time 3D graphics and virtual set solutions</description>
	<lastBuildDate>Tue, 08 Sep 2026 16:16:46 +0000</lastBuildDate>
	<language>es</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	

<image>
	<url>https://www.brainstorm3d.com/wp-content/uploads/2020/02/favicon.png</url>
	<title>Home news &#8211; Brainstorm</title>
	<link>https://www.brainstorm3d.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Brainstorm launches Engram, a dedicated asset management to complete the broadcast graphics environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-launches-engram-a-dedicated-asset-management-to-complete-the-broadcast-graphics-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 09:31:09 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21785</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production with Engram, a specialist asset management platform. Engram will be demonstrated and launched at IBC2026. In broadcast facilities, and particularly for news and sport, teams need to communicate to create, check and place graphics elements, quickly [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production with <a href="https://www.brainstorm3d.com/products/engram-asset-manager/">Engram</a>, a specialist asset management platform. Engram will be demonstrated and launched at IBC2026.</p>
<p>In broadcast facilities, and particularly for news and sport, teams need to communicate to create, check and place graphics elements, quickly and securely. Because of its extensive experience in applications like this, Brainstorm has designed a wide-access, multi-site asset management system tuned specifically to these requirements.</p>
<p>Engram is a HTML-based platform, with interfaces matched to the specific needs of journalists, editors, designers, production operators and system administrators. Work orders connect editorial requests to graphics production, ensuring that rights management and quality control are protected, along with versioning and sign-off. It tightly integrates with Brainstorm products, including eStudio, Aston,  InfinitySet and Edison, so the same editorial and management workflows apply whether the request is for a simple caption or a complete AR sequence.</p>
<p>“Our many users around the world tell us that our graphics systems provide the speed and productivity they need in fast-paced environments,” said Miguel Churruca, marketing and communications director at Brainstorm. “What they needed was a management layer that could keep up, that could track everything from workloads on designers to rights clearances, as well as moving material through the system from sourcing to formatting for air. That is why we are excited to unveil Engram at IBC.”</p>
<p>The busy Brainstorm presence at IBC2026 showcases the latest developments in graphics technology, embodied in Suite 7, the latest release of software across the product range, alongside the launch of Engram. The stand also includes a green screen studio with a Sony FR7 Cinema Line camera, showcasing how a high-quality PTZ camera integrates with Brainstorm graphics for real-time augmented reality.</p>
<p>“With the practical advances in Suite 7, our creative platforms InfinitySet, Aston and Edison, together with our acclaimed render engine eStudio, meet the real challenges of today’s high pressure broadcast environment,” said Hector Viguer, Brainstorm’s chief operating officer. “Engram is the natural extension, providing comprehensive asset management and workflow tracking for ever more efficiency.</p>
<p>“Making life simple and cost-effective is obviously a key goal,” Viguer added. “But so too is sustainability: a long-term commitment of ours and a topic at the top of every conversation. With Suite 7 and Engram we have focused on fine-tuning software to run with maximum effectiveness on standard in-house hardware, minimizing footprint and energy costs, a vital contribution to good stewardship as well as business benefits.”</p>
<p>IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Brainstorm unveils major enhancements to its Suite 7 environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-unveils-major-enhancements-to-its-suite-7-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 15:57:05 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[IBC2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21763</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer</span><span data-contrast="none">’</span><span data-contrast="none">s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The original launch of Suite 7 brought a whole raft of new creative tools, alongside major productivity boosts. All three frontline creative packages are bundled with eStudio, Brainstorm’s acclaimed render engine. With the significant efficiency enhancements in Suite 7, InfinitySet works seamlessly on dual GPU workstations, delivering the performance required by live broadcast operations while minimizing hardware and energy costs.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The new additions to Suite 7 add AI tools, as well as enhancing still further the performance of the render engine. Using AI, InfinitySet can now track talents for keying without the need for a green screen, providing high-quality keying from a wide range of environments. Moreover, AI Body Tracking can identify and follow body parts of the on-screen talent for automated live interaction with 3D graphics components, making for more engaging ways of explaining and demonstrating complicated concepts on screen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The power of the eStudio render engine is increased yet more with the addition of native gaussian splatter, a cutting-edge technique that creates highly detailed 3D scenes from 2D photographs. For users, this means a very fast route to photorealistic environments without leaving the Brainstorm ecosystem and without the need for high-horsepower hardware. Suite 7 on eStudio also adds a native particle system, again with the aim of boosting productivity.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Through constant conversations with our users and with our technology partners, we use our R&amp;D resources to best effect to meet their real needs,” said Hector Viguer, Brainstorm chief operations officer. “That means understanding what those needs are, whether large or small.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“From there, we find the best solutions, using our own developments or the best on the market,” Viguer added. “Adding gaussian splatter for photorealistic rendering in Suite 7 means using the best algorithms and processes available. As an example, the Sony XYN splatter we will be demonstrating at IBC, or our seamless integration with the Unreal Engine, including all the latest tools in UE 5.8.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Working with AI tools to add the small touches makes workflows simple and streamlined,” he concluded. “Alongside keying and body tracking without a green screen, we have also used AI to add voice recognition and action triggering to provide more automated certainty to complex real-time sequences.”</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">Also new in Suite 7 are a raft of requested facilities, including tight integration and pre-build calibration for PTZ cameras and video walls. At IBC2026, Brainstorm is demonstrating these capabilities with a demonstration featuring the Sony FR7 Cinema Line PTZ camera, mounted on EVS T-Motion robotic column and rail, and an Alfalite LED wall. At the same time, Brainstorm will be present at the Sony stand with InfinitySet as part of the Ocellus demo, using a single InfinitySet workstation to drive a 3-camera setup.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">Brainstorm is also hosting the VWA (Virtual Worlds Association) on its IBC stand. Brainstorm is co-founder and member of the board of this European Association dedicated to promoting virtual technology, so this space will serve to introduce the VWA to the broadcast and audiovisual worlds.   </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</span></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Brainstorm News Q1 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-news-q1-2026/</link>
		
		<dc:creator><![CDATA[Jennie Marwick-Evans]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 14:24:32 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[ISE 2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21658</guid>

					<description><![CDATA[The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next. When collaboration becomes the demo: Storm [&#8230;]]]></description>
										<content:encoded><![CDATA[<p id="ember1273" class="ember-view reader-text-block__paragraph">The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next.</p>
<hr />
<div class="reader-image-block reader-image-block--full-width">
<figure class="reader-image-block__figure">
<div class="ivm-image-view-model reader-image-block__img-container">
<div class="ivm-view-attr__img-wrapper ">
<figure style="width: 1488px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" id="ember1274" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQGH2U6YATCebQ/article-inline_image-shrink_1000_1488/B4EZ1OekFYJ8AU-/0/1775138141917?e=1776902400&amp;v=beta&amp;t=NaI1KmDGfkbvFfJIoz1wolBzJgXWnTvZyD4ODQVbXkw" alt="KitPlus Interview with Miguel Churruca explaining Brainstorm's participation in Storm ISE" width="1488" height="837" /><figcaption class="wp-caption-text">KitPlus Interview with Miguel Churruca explaining Brainstorm&#8217;s participation in Storm ISE</figcaption></figure>
</div>
</div>
</figure>
</div>
<h2 id="ember1275" class="ember-view reader-text-block__heading-2">When collaboration becomes the demo: Storm ISE</h2>
<p id="ember1276" class="ember-view reader-text-block__paragraph"><strong>Integrated Systems Europe (ISE)</strong> in Barcelona brought together a wide range of technologies and partners across the AV and broadcast ecosystem, and <strong>Brainstorm</strong> was pleased to be part of the <strong>Alfalite</strong> stand during the show. Together with <strong>Dejero </strong>and several other partners, we contributed to the <strong>Storm ISE</strong> demonstration, a <strong>live-streamed, emergency response simulation</strong> connecting technologies across multiple booths. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.youtube.com/watch?v=njSYZFHfY6U" target="_self" data-test-app-aware-link="">Watch here &gt;</a></p>
<hr />
<div class="reader-image-block reader-image-block--full-width">
<figure class="reader-image-block__figure">
<div class="ivm-image-view-model reader-image-block__img-container">
<div class="ivm-view-attr__img-wrapper ">
<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1277" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQEHN1vht2cEyg/article-inline_image-shrink_1000_1488/B4EZ1Oe_G8JIAQ-/0/1775138241206?e=1776902400&amp;v=beta&amp;t=6WapxZ_rCGZqKB5gMqHMw6fIk1HZ5TlKYy8tzQjEIfA" alt="Launch of Suite 7 at NAB Show 2026" width="1488" height="837" /><figcaption class="wp-caption-text">Launch of Suite 7 at NAB Show 2026</figcaption></figure>
</div>
</div><figcaption class="reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light"></figcaption></figure>
</div>
<h2 id="ember1278" class="ember-view reader-text-block__heading-2">Introducing Suite 7 at NAB</h2>
<p id="ember1279" class="ember-view reader-text-block__paragraph"><strong>Suite 7</strong> brings together the company’s flagship applications, including <strong>InfinitySet</strong> for virtual and XR production, <strong>Aston</strong> for real time graphics, and <strong>Edison</strong> for immersive virtual and AR live events, all powered by the eStudio render engine. This development focuses strongly on efficiency and workflow improvements, enabling advanced virtual production, graphics and AR pipelines to run on a single workstation while making better use of modern GPU architectures. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/" target="_self" data-test-app-aware-link="">Read the full PR</a> &gt; or <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/meet-us-nab-2026/" target="_self" data-test-app-aware-link="">Book a meeting &gt;</a></p>
<hr />
<div class="reader-image-block reader-image-block--full-width">
<figure class="reader-image-block__figure">
<div class="ivm-image-view-model reader-image-block__img-container">
<div class="ivm-view-attr__img-wrapper ">
<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1280" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQHfTJjeGf3ZZg/article-inline_image-shrink_1000_1488/B4EZ1OfHB5GYAQ-/0/1775138289356?e=1776902400&amp;v=beta&amp;t=JS2JxzfZEL_3B6JlVgAqijXi3ESUB8NVzYC9X6axRbA" alt="Mastering 3D Real-Time Graphics presentation by Francisco Gallego" width="1488" height="837" /><figcaption class="wp-caption-text">Mastering 3D Real-Time Graphics presentation by Francisco Gallego</figcaption></figure>
</div>
</div>
</figure>
</div>
<h2 id="ember1281" class="ember-view reader-text-block__heading-2">Opening the doors at Pinewood Studios</h2>
<p id="ember1282" class="ember-view reader-text-block__paragraph"><strong>Brainstorm hosted</strong> an Open House at the <strong>Sony</strong> Digital Media Production Centre at<strong> Pinewood Studios</strong>! Attendees were able to explore how virtual production technologies are being used to create high quality content in a flexible and sustainable way, meet fellow innovators, and get inspired by the most advanced tools for virtual content creation. The Open House featured<strong> InfintiySet</strong> with a dedicated LED screen and Sony&#8217;s new <strong>Ocellus</strong>. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/book-a-demo/" target="_self" data-test-app-aware-link="">Request a demo &gt;</a></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/</link>
		
		<dc:creator><![CDATA[Jennie Marwick-Evans]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 15:51:03 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21637</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.  Suite 7 [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Suite 7 brings together all of the Brainstorm flagship products: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer’s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events. These applications can run on eStudio, Brainstorm’s acclaimed render engine, also updated as part of Suite 7.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Responding to our users, our goal with Suite 7 is around efficiency and workflows,” said Miguel Churruca, marketing and communications director at Brainstorm. “The new functionalities will make users’ lives easier when creating the most advanced virtual content, no matter the application.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">With growing pressure on all businesses to embrace sustainability, long a commitment championed by Brainstorm, Suite 7 is focused on hardware and software efficiency and flexibility. It makes seamless use of dual GPU workstations, which boosts the performance of a single licence while minimising hardware footprint and energy costs.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Integration within the suite delivers the fastest interoperability between the Brainstorm eStudio render engine and Unreal, again for highly efficient performance. In a virtual studio, for example, you can input three cameras, compose them with Unreal and output all three channels simultaneously in a single workstation. Alternatively, the architecture could be used for set extension or multiple AR objects in just one render node on one hardware device.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">InfinitySet and Aston both enjoy better interoperability and have new video wall management features including advanced options for the component graphics such as animated presets and interaction logic between templates. InfinitySet now includes 360˚ output per render, paving the way to content for virtual glasses.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">As well as new features like QuickStart and Teleporter for automatic talent tracking with 4k cameras, Edison now has a lite version. Eddie is specifically oriented towards education, while still being able to call on all the other elements of the Edison ecosystem.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Virtual environments, including augmented reality, are a central part of production for broadcast, movies, live events and AV,” added Churruca. “With Suite 7 we are liberating creativity by giving artists and designers the tools they need, which are responsive, fast to output, and make significant strides towards sustainability.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">See Brainstorm Suite 7 at NAB Show 2026 on booth N2352 and find out more at </span><a href="http://brainstorm3d.com/"><span data-contrast="none">brainstorm3d.com</span></a></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">
<h4 data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">Book a meeting with us at NAB Show 2025</h4>
<p><a href="https://www.brainstorm3d.com/meet-us-nab-2026/">Book a meeting &gt; </a></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Brainstorm at Broadcast India 2025</title>
		<link>https://www.brainstorm3d.com/brainstorm-at-broadcast-india-2025/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 13 Oct 2025 13:20:21 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[broadcast india]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[shows]]></category>
		<category><![CDATA[virtual production]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21585</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time 3D graphics and virtual production solutions, is set to unveil its latest innovations at Broadcast India 2025. Located at stand D03-A, and in collaboration with Fury XR, ABCS  and Shenoy, Brainstorm will showcase cutting-edge developments across virtual production, XR, AR and real-time 3D motion. A key highlight will be [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Brainstorm, a leading manufacturer of real-time 3D graphics and virtual production solutions, is set to unveil its latest innovations at Broadcast India 2025. Located at <strong>stand D03-A</strong>, and in collaboration with <strong><a href="https://www.xrfury.com">Fury XR</a>, <a href="https://www.annocent.com/services">ABCS </a> </strong>and <a href="https://shenoylighting.com"><strong>Shenoy</strong></a>, Brainstorm will showcase cutting-edge developments across virtual production, XR, AR and real-time 3D motion.</p>
<p style="font-weight: 400;">A key highlight will be <strong>Suite 6.2</strong>, the latest version of <strong>InfinitySet</strong>, <strong>Aston</strong>, and <strong>eStudio</strong>, which will be demonstrated through a dynamic Elections show combining <strong>augmented reality</strong> (AR) and <strong>virtual production</strong>. Powered by InfinitySet with <strong>Unreal Engine 5.5</strong>, the demo will feature advanced capabilities including <strong>multi-scene management</strong>, <strong>talent tele-transportation</strong>, and <strong>hyper-realistic AR graphics</strong> with advanced rendering technologies, showcasing how InfinitySet blends real and virtual production in real time. The background scenes have been created by Fury XR, using several scenarios simultaneously so the talent can be tele-transported to any of them, creating a dynamic storytelling.</p>
<p style="font-weight: 400;">The setup employs one <strong>Telycam</strong> PTZ camera and two RED cameras with lenses, one mounted on a tracked crane and the other on rails from ABCS. This collaboration enables a fully remotely controlled production environment, ideal for space- or crew-constrained scenarios.</p>
<p style="font-weight: 400;">This demo also underscores the raw processing power and optimized software performance of InfinitySet. Thanks to its <strong>Dual GPU</strong> support and the recently certified <strong>NVIDIA Blackwell architecture</strong>, a single workstation can handle complex virtual production tasks, spanning chroma sets, multiple camera inputs, and real-time AR graphics. Key features like extra-render, 3D LUT-based real set extension, and immersive talent tele-transportation will be on full display, emphasizing performance, scalability, and ease of use.</p>
<p style="font-weight: 400;">Addressing the vital role of motion graphics in today’s broadcast landscape, Brainstorm will introduce new Aston features designed for hyper realistic <strong>data-driven AR graphics</strong> and <strong>collaborative</strong>, <strong>multi-channel</strong> workflows. A major addition is <strong>Instances</strong>, a centralized asset system that allows designers to reuse pre-compositions across templates and projects. These graphics can be embedded into immersive virtual environments, including Unreal Engine scenes, enabling seamless interaction with both talent and the virtual set.</p>
<blockquote><p><span style="font-weight: 400;">“We’re thrilled to return to Broadcast India and highlight the powerful capabilities our products bring to content creators, showcasing not only the most advanced virtual production, but also how its combination with real-time data-drive graphics can enhance broadcasting” said <strong>Francisco Gallego</strong>, India &amp; EMEA Sales Executive at Brainstorm. “As virtual production continues to expand across broadcast, film, and corporate sectors in India, Brainstorm’s decades-long expertise in real-time 3D graphics ensures our clients maintain their competitive edge.”</span></p></blockquote>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Brainstorm, Brompton, Alfalite and ZEISS, a fully European VP showcase</title>
		<link>https://www.brainstorm3d.com/partnership-with-brompton-alfalite-and-zeiss-for-a-fully-european-technology-showcase-for-vp-at-ibc-2025/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 10 Sep 2025 10:48:19 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[virtual production]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21539</guid>

					<description><![CDATA[Brainstorm announces its partnership with Brompton, an award-winning developer and manufacturer of best-in-class LED processing products at IBC 2025. At the Brompton stand (3.C45), the companies will showcase an end-to-end European setup for virtual production in collaboration with Alfalite, the European LED manufacturer, and ZEISS. This high-end workflow includes Brainstorm InfinitySet virtual production and 3D [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Brainstorm announces its partnership with Brompton, an award-winning developer and manufacturer of best-in-class LED processing products at IBC 2025. At the Brompton stand (3.C45), the companies will showcase an end-to-end European setup for virtual production in collaboration with Alfalite, the European LED manufacturer, and ZEISS. This high-end workflow includes Brainstorm InfinitySet virtual production and 3D graphics solution, Brompton Tessera LED processors, Alfalite FinePix LED volume, and ZEISS CinCraft Scenario camera tracking.</p>
<p style="font-weight: 400;">The demonstration will showcase virtual content creation, starting with multi-frame-rate capture using ZEISS markerless tracking. The tracking feeds into InfinitySet to create the virtual environment, rendered with Brainstorm’s proprietary engine in combination with Unreal Engine. The final output will be displayed on the Alfalite LED volume, powered by Brompton Tessera, in direct connection with Brainstorm.</p>
<blockquote>
<p style="font-weight: 400;">Miguel Churruca, Brainstorm’s marketing and communications director, says: “Brainstorm partners with dozens of companies worldwide for a variety of workflows. Although we’ve long collaborated with Alfalite, Brompton and ZEISS, this is the first time the four companies will jointly showcase the possibilities of our technologies at a trade show. At IBC 2025, clients will be able to experience the amazing possibilities our solutions provide for their virtual content production.”</p>
</blockquote>
<p>&nbsp;</p>
<blockquote>
<p style="font-weight: 400;">Rob Fowler, Director of Business Development at Brompton Technology, continues: “Broadcast is a market where we believe Brompton has a great deal to offer, and we’ve been consistently making strides over the last 24 months to grow our market share. We work successfully with partners from China to the Americas, but here at IBC in Europe we wanted to highlight the depth of engineering excellence and manufacturing talent on our home continent. It’s incredibly exciting to be partnering with Brainstorm, Alfalite, and ZEISS to deliver this fantastic technology demo.”</p>
</blockquote>
<p>&nbsp;</p>
<blockquote>
<p style="font-weight: 400;">“We are proud to be part of this fully European showcase together with Brainstorm, Brompton and ZEISS.” Says Luis Garrido, Executive Director of Alfalite. “Our LED screens are at the heart of the setup, providing the image quality, reliability and versatility required for the most demanding virtual production environments. It also reflects our mission to give professionals the confidence that their productions are backed by European-made technology built to the highest standards”.</p>
</blockquote>
<p>&nbsp;</p>
<blockquote>
<p style="font-weight: 400;">“We’re excited to be showcasing what the combined workflow of our CinCraft Scenario camera tracking solution and Brompton’s, Brainstorm’s and Alfalite’s technologies is capable of in the virtual production space”, says Jacques Bouley, Head of Cine Sales EMEA at ZEISS.</p>
</blockquote>
<p style="font-weight: 400;">This collaboration highlights the power and possibilities of European companies to produce state-of-the art technology for the most advanced audiovisual production, from real-time graphics and virtual sets to LED-based workflows, for virtual production and for display purposes. These technologies are already enabling the daily creation of high-end content for film, television, live events, and corporate content.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Next-generation virtual production workflows with NVIDIA RTX PRO 6000 Blackwell GPUs</title>
		<link>https://www.brainstorm3d.com/nextgen-vp-workflows-nvidiartx-pro6000-blackwell-gpus/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Fri, 05 Sep 2025 08:02:46 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21530</guid>

					<description><![CDATA[Brainstorm is proud to announce support for the new NVIDIA RTX PRO 6000 Blackwell Workstation Edition GPUs for use across its entire product range, led by its flagship virtual production platform, InfinitySet The ability to run advanced workloads on RTX PRO 6000 Blackwell GPUs marks a significant leap in performance and efficiency for Brainstorm’s clients, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Brainstorm is proud to announce support for the new NVIDIA RTX PRO 6000 Blackwell Workstation Edition GPUs for use across its entire product range, led by its flagship virtual production platform, InfinitySet</p>
<p style="font-weight: 400;">The ability to run advanced workloads on RTX PRO 6000 Blackwell GPUs marks a significant leap in performance and efficiency for Brainstorm’s clients, enabling ultra-demanding real-time graphics, AR, and XR workflows with greater speed, scalability, and visual fidelity than ever before, further improved by combining Unreal and Brainstorm’s own eStudio engine in the same production.</p>
<blockquote>
<p style="font-weight: 400;">“Virtual production continues to push the limits of real-time rendering and hardware capabilities,” said Héctor Viguer, COO and Engineering Director of Brainstorm. “With the certification of NVIDIA’s RTX PRO 6000 Blackwell GPUs, our users gain access to extraordinary graphics performance and AI-enhanced rendering, perfectly suited for the demanding requirements of InfinitySet and the broader Brainstorm ecosystem.”</p>
</blockquote>
<p style="font-weight: 400;">Pushing the Boundaries of Real-Time Virtual Production</p>
<p style="font-weight: 400;">NVIDIA RTX PRO 6000 Blackwell GPUs delivers unmatched performance with next-gen ray tracing, massive CUDA core counts, and enhanced GPU memory—all key features for rendering complex virtual scenes, integrating Unreal Engine assets, and managing multi-camera, multi-layer environments in real time.</p>
<p style="font-weight: 400;">Brainstorm is committed to optimizing hardware and software, with sustainability and efficiency in mind, and its product line is designed to run multiple processes, inputs, outputs and renders with a single workstation. By leveraging the Dual GPU architecture, InfinitySet offers virtual production setups that allow a single workstation to handle complex environments that:</p>
<ul>
<li style="font-weight: 400;">Run simultaneous real-time renders across LED walls and chroma sets</li>
<li style="font-weight: 400;">Incorporate in-context AR graphics with Unreal Engine 5</li>
<li style="font-weight: 400;">Deliver smooth set extensions and immersive 3D LUT-based color matching</li>
<li style="font-weight: 400;">Handle several high-resolution, multi-camera live inputs/outputs with ease</li>
</ul>
<p style="font-weight: 400;">Support for RTX PRO 6000 Blackwell GPUs further reinforces Brainstorm’s commitment to delivering scalable, sustainable and future-proof technology that empowers broadcasters, filmmakers, and corporate users to create world-class virtual productions with hyper-realistic content.</p>
<p style="font-weight: 400;">InfinitySet with RTX PRO 6000 Blackwell Workstation Edition GPU support is available immediately, with full compatibility across Suite 6.2 and upcoming releases. Certified configurations are available through Brainstorm’s network of channel partners and system integrators.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Announcing native support for the Canon Virtual Production System</title>
		<link>https://www.brainstorm3d.com/announcing-native-support-for-canon-vp-system/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 03 Sep 2025 08:26:31 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21526</guid>

					<description><![CDATA[Brainstorm proudly announces at IBC 2025 its native support for the innovative Canon Virtual Production System. This development means that the Brainstorm virtual production product line, headed by InfinitySet, natively supports Canon’s proprietary CV Metadata through the CV Protocol, integrating lens and camera shooting information in real-time and receiving the most accurate possible lens data. [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Brainstorm proudly announces at IBC 2025 its native support for the innovative Canon Virtual Production System. This development means that the Brainstorm virtual production product line, headed by InfinitySet, natively supports Canon’s proprietary CV Metadata through the CV Protocol, integrating lens and camera shooting information in real-time and receiving the most accurate possible lens data. Brainstorm has worked alongside with Canon to build this compatibility in a way that will be seamless for the user.</p>
<p style="font-weight: 400;">Canon states that its CV Metadata technology is fully compliant with the OpenCV software library and is enhanced by proprietary high-impact extensions designed to elevate performance and flexibility. As a contributor to the SMPTE RIS OSVP drafting process, Canon is committed to ensure robust interoperability with the latest virtual production standards. CV Metadata is output and transmitted using the CV Protocol, composed in a highly readable JSON format, and it is received by InfinitySet which renders the virtual scene according to the camera and lens parameters.</p>
<p style="font-weight: 400;">This integration is a significant breakthrough for virtual production setups, as it ensures immediate calibration of Canon cameras and lenses that support the CV Protocol into the Brainstorm virtual production environments. Virtual content creators are aware of how critical it is to properly calibrate all the technologies involved in virtual production, and with this integration creatives can concentrate on shot tracking, camera blocking and other adjustments without worrying about lens and camera positioning when planning the scene’s environment, saving time and producing more accurate results.</p>
<p style="font-weight: 400;">Supporting zoom and prime lenses, as the lens and camera data are reliably linked -including the distortion map if required- it is now easier to match the live or recorded footage with the background render and other synthetic objects in the scene. Lens and camera data are automatically linked even if a crop frame setting is applied, so lenses and camera settings can be easily changed even within the same scene maintaining the coherence and accuracy of the blended image.</p>
<blockquote>
<p style="font-weight: 400;">“This native integration is about facilitating our clients’ work and save time and resources while prepping the scenes” says David Moldes, Brainstorm’s product manager. “Virtual production requires perfect matching of the real scene with what the camera captures, so being able to supply the most accurate and reliable camera and lens data to InfinitySet allows for quicker setups and more reliable virtual content creation”.</p>
</blockquote>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Brainstorm to showcase its latest graphics and virtual production tools at IBC 2025</title>
		<link>https://www.brainstorm3d.com/latest-graphics-and-vp-tools-ibc-2025/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Fri, 18 Jul 2025 10:22:21 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21493</guid>

					<description><![CDATA[Brainstorm is set to unveil its latest innovations at IBC 2025. Located at stand 7C39 in Hall 7, Brainstorm will showcase cutting-edge developments across virtual production, real-time 3D motion graphics, newsroom workflows, and immersive presentations. A key highlight will be Suite 6.2, introduced at NAB 2025, the latest version of InfinitySet, Aston, and eStudio. This release will be demonstrated through [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Brainstorm is set to unveil its latest innovations at IBC 2025. Located at <strong>stand 7C39 in Hall</strong> <strong>7</strong>, Brainstorm will showcase cutting-edge developments across virtual production, real-time 3D motion graphics, newsroom workflows, and immersive presentations.</p>
<p style="font-weight: 400;">A key highlight will be <strong>Suite 6.2</strong>, introduced at NAB 2025, the latest version of <strong>InfinitySet</strong>, <strong>Aston</strong>, and <strong>eStudio</strong>. This release will be demonstrated through a dynamic, data-driven weather show combining <strong>augmented reality</strong> (AR) and <strong>virtual production</strong>. Powered by InfinitySet and <strong>Unreal Engine 5</strong>, the demo will feature advanced capabilities including <strong>multi-scene management</strong>, <strong>talent tele-transportation</strong>, and <strong>hyper-realistic AR graphics</strong> with advanced rendering technologies including gaussian splatters, showcasing how InfinitySet blends real and virtual production in real time.</p>
<p style="font-weight: 400;">The demonstration will feature a <strong>hybrid workflow</strong> that integrates real sets and virtual environments using a <strong>Modularpix Pro </strong>LED volume from <strong>Alfalite</strong>, the European LED manufacturer. The setup employs <strong>Canon’s </strong>new generation<strong> EOS C500 Mark II</strong> cameras and <strong>CN-E Cinema Prime</strong> lenses mounted on <strong>XD Motion’s </strong><strong>ARCAM / IO.BOT </strong>robotic motion control systems, an industry leader in aerial and multi-dimensional tracking. This collaboration presents a fully <strong>remotely controlled</strong> production environment, ideal for space or crew-constrained scenarios. Brainstorm has certified Canon’s new <strong>metadata transmission technology</strong> for virtual production, streamlining camera and lens calibration and enhancing visual consistency through Canon’s signature color science.</p>
<p style="font-weight: 400;">This demo also underscores the raw processing power and optimized software performance of InfinitySet. Thanks to <strong>Dual GPU</strong> support and the recently certified <strong>NVIDIA Blackwell architecture</strong>, a single workstation can handle complex virtual production tasks, spanning LED and chroma sets, multiple camera inputs, and real-time AR graphics. Key features like extra-render, 3D LUT-based real set extension, and immersive talent tele-transportation will be on full display, emphasizing performance, scalability, and ease of use.</p>
<p style="font-weight: 400;">Addressing the vital role of motion graphics in today’s broadcast landscape, Brainstorm will introduce new Aston features designed for <strong>data-driven AR graphics</strong> and <strong>collaborative</strong>, <strong>multi-channel</strong> workflows. A major addition is <strong>Instances</strong>, a centralized asset system that allows designers to reuse pre-compositions across templates and projects. These graphics can be embedded into immersive virtual environments, including Unreal Engine scenes, enabling seamless interaction with both talent and the virtual set.</p>
<p style="font-weight: 400;">For creating immersive presentations of any kind for corporate and education environments, Edison will demonstrate the latest developments in the <strong>Edison Ecosystem</strong>, including EdisonGO, a custom-built capture environment that provides video and tracking information from an iPad, and Edison OnCloud, a subscription-based web service that allows any user to create immersive presentations on the cloud.</p>
<blockquote>
<p style="font-weight: 400;">“We’re thrilled to return to IBC and highlight the powerful capabilities our products bring to content creators,” said David Alexander, Commercial Director at Brainstorm. “As virtual production continues to expand across broadcast, film, and corporate sectors, Brainstorm’s decades-long expertise in real-time 3D graphics ensures our clients maintain their competitive edge.”</p>
</blockquote>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>NTV Mongolia Enhances Newsroom and MCR Graphics with Brainstorm Integration</title>
		<link>https://www.brainstorm3d.com/ntv-enhances-newsroom-and-mcr-graphics/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 26 May 2025 09:51:51 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21469</guid>

					<description><![CDATA[Brainstorm announces that NTV Mongolia, the country’s national television, has relied on Brainstorm to transform their Newsroom and Master Control Room (MCR) operations using the company’s acclaimed graphics product line, headed by Neuron and Aston. Founded in 2006, NTV focuses its operation on News and Entertainment shows, and the Brainstorm solutions will become an integral part in the update of [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Brainstorm announces that <strong>NTV Mongolia</strong>, the country’s national television, has relied on Brainstorm to transform their <strong>Newsroom and Master Control Room (MCR) operations</strong> using the company’s acclaimed graphics product line, headed by <strong>Neuron</strong> and <strong>Aston</strong>. Founded in 2006, NTV focuses its operation on News and Entertainment shows, and the Brainstorm solutions will become an integral part in the update of the channel’s looks, by including <strong>advanced real-time graphics</strong>and virtual content, from 2D stills to data-driven 3D AR graphics that improve editorial speed, enhance visual presentation, and create a more connected production environment.</p>
<p style="font-weight: 400;">The updated Newsroom will be based around Neuron, Brainstorm’s MOS-compatible, template-based system that integrates graphics creation and management into most common newsroom, continuity and broadcast traffic operation environments. The project was delivered with the support of <strong>Whiteways Systems</strong>‘ Singapore team who designed a customized solution tailored to NTV’s editorial and operational needs. The integrator played a key role in connecting Brainstorm’s real-time graphics system with the Octopus Newsroom Computer System (NRCS), ensuring seamless MOS-driven communication between editorial and graphics teams.</p>
<blockquote>
<p style="font-weight: 400;">“This marks a major step in our transition to modern, real-time production” says B. Undrakhjargalant, NTV’s Director of News. “The ability to control and update graphics directly from both the newsroom and MCR has made our operations faster, more efficient, and visually compelling.”</p>
</blockquote>
<p style="font-weight: 400;">Along with the creation system, graphic designers will also utilize Aston player and Aston OnDemand for further playout flexibility and playlist management, on top of Neuron. Aston is a flexible solution, capable of both standalone and collaborative workflows, and its new Instances feature plays a crucial role in the creation of complex pieces by different designers, using a common project.</p>
<blockquote>
<p style="font-weight: 400;">According to Stanlly Loke, Brainstorm’s VP of Sales for SE Asia, Hong Kong, Taiwan and Korea “We are delighted to contribute to NTV’s transition to a newly designed Newsroom workflow. Our graphics creation solutions like Aston and Neuron for graphics management and traffic proved to be a perfect fit for NTV’s requirements”.</p>
</blockquote>
<p style="font-weight: 400;">The successful deployment was made possible through close collaboration between NTV, Brainstorm, and Whiteways Systems, the system integrator responsible for designing and implementing the end-to-end workflow. This upgrade positions NTV among the region’s most technically advanced broadcasters, capable of delivering high-quality, graphics-rich content with speed and consistency.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
