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	<title>AR &#8211; Brainstorm</title>
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	<link>https://www.brainstorm3d.com</link>
	<description>Real time 3D graphics and virtual set solutions</description>
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	<title>AR &#8211; Brainstorm</title>
	<link>https://www.brainstorm3d.com</link>
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	<item>
		<title>Brainstorm News Q1 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-news-q1-2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 14:24:32 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[ISE 2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21658</guid>

					<description><![CDATA[The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next. When collaboration becomes the demo: Storm [&#8230;]]]></description>
										<content:encoded><![CDATA[<p id="ember1273" class="ember-view reader-text-block__paragraph">The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next.</p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" id="ember1274" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQGH2U6YATCebQ/article-inline_image-shrink_1000_1488/B4EZ1OekFYJ8AU-/0/1775138141917?e=1776902400&amp;v=beta&amp;t=NaI1KmDGfkbvFfJIoz1wolBzJgXWnTvZyD4ODQVbXkw" alt="KitPlus Interview with Miguel Churruca explaining Brainstorm's participation in Storm ISE" width="1488" height="837" /><figcaption class="wp-caption-text">KitPlus Interview with Miguel Churruca explaining Brainstorm&#8217;s participation in Storm ISE</figcaption></figure>
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<h2 id="ember1275" class="ember-view reader-text-block__heading-2">When collaboration becomes the demo: Storm ISE</h2>
<p id="ember1276" class="ember-view reader-text-block__paragraph"><strong>Integrated Systems Europe (ISE)</strong> in Barcelona brought together a wide range of technologies and partners across the AV and broadcast ecosystem, and <strong>Brainstorm</strong> was pleased to be part of the <strong>Alfalite</strong> stand during the show. Together with <strong>Dejero </strong>and several other partners, we contributed to the <strong>Storm ISE</strong> demonstration, a <strong>live-streamed, emergency response simulation</strong> connecting technologies across multiple booths. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.youtube.com/watch?v=njSYZFHfY6U" target="_self" data-test-app-aware-link="">Watch here &gt;</a></p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1277" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQEHN1vht2cEyg/article-inline_image-shrink_1000_1488/B4EZ1Oe_G8JIAQ-/0/1775138241206?e=1776902400&amp;v=beta&amp;t=6WapxZ_rCGZqKB5gMqHMw6fIk1HZ5TlKYy8tzQjEIfA" alt="Launch of Suite 7 at NAB Show 2026" width="1488" height="837" /><figcaption class="wp-caption-text">Launch of Suite 7 at NAB Show 2026</figcaption></figure>
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<h2 id="ember1278" class="ember-view reader-text-block__heading-2">Introducing Suite 7 at NAB</h2>
<p id="ember1279" class="ember-view reader-text-block__paragraph"><strong>Suite 7</strong> brings together the company’s flagship applications, including <strong>InfinitySet</strong> for virtual and XR production, <strong>Aston</strong> for real time graphics, and <strong>Edison</strong> for immersive virtual and AR live events, all powered by the eStudio render engine. This development focuses strongly on efficiency and workflow improvements, enabling advanced virtual production, graphics and AR pipelines to run on a single workstation while making better use of modern GPU architectures. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/" target="_self" data-test-app-aware-link="">Read the full PR</a> &gt; or <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/meet-us-nab-2026/" target="_self" data-test-app-aware-link="">Book a meeting &gt;</a></p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1280" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQHfTJjeGf3ZZg/article-inline_image-shrink_1000_1488/B4EZ1OfHB5GYAQ-/0/1775138289356?e=1776902400&amp;v=beta&amp;t=JS2JxzfZEL_3B6JlVgAqijXi3ESUB8NVzYC9X6axRbA" alt="Mastering 3D Real-Time Graphics presentation by Francisco Gallego" width="1488" height="837" /><figcaption class="wp-caption-text">Mastering 3D Real-Time Graphics presentation by Francisco Gallego</figcaption></figure>
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<h2 id="ember1281" class="ember-view reader-text-block__heading-2">Opening the doors at Pinewood Studios</h2>
<p id="ember1282" class="ember-view reader-text-block__paragraph"><strong>Brainstorm hosted</strong> an Open House at the <strong>Sony</strong> Digital Media Production Centre at<strong> Pinewood Studios</strong>! Attendees were able to explore how virtual production technologies are being used to create high quality content in a flexible and sustainable way, meet fellow innovators, and get inspired by the most advanced tools for virtual content creation. The Open House featured<strong> InfintiySet</strong> with a dedicated LED screen and Sony&#8217;s new <strong>Ocellus</strong>. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/book-a-demo/" target="_self" data-test-app-aware-link="">Request a demo &gt;</a></p>
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		<title>Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 15:51:03 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21637</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.  Suite 7 [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Suite 7 brings together all of the Brainstorm flagship products: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer’s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events. These applications can run on eStudio, Brainstorm’s acclaimed render engine, also updated as part of Suite 7.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Responding to our users, our goal with Suite 7 is around efficiency and workflows,” said Miguel Churruca, marketing and communications director at Brainstorm. “The new functionalities will make users’ lives easier when creating the most advanced virtual content, no matter the application.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">With growing pressure on all businesses to embrace sustainability, long a commitment championed by Brainstorm, Suite 7 is focused on hardware and software efficiency and flexibility. It makes seamless use of dual GPU workstations, which boosts the performance of a single licence while minimising hardware footprint and energy costs.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Integration within the suite delivers the fastest interoperability between the Brainstorm eStudio render engine and Unreal, again for highly efficient performance. In a virtual studio, for example, you can input three cameras, compose them with Unreal and output all three channels simultaneously in a single workstation. Alternatively, the architecture could be used for set extension or multiple AR objects in just one render node on one hardware device.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">InfinitySet and Aston both enjoy better interoperability and have new video wall management features including advanced options for the component graphics such as animated presets and interaction logic between templates. InfinitySet now includes 360˚ output per render, paving the way to content for virtual glasses.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">As well as new features like QuickStart and Teleporter for automatic talent tracking with 4k cameras, Edison now has a lite version. Eddie is specifically oriented towards education, while still being able to call on all the other elements of the Edison ecosystem.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Virtual environments, including augmented reality, are a central part of production for broadcast, movies, live events and AV,” added Churruca. “With Suite 7 we are liberating creativity by giving artists and designers the tools they need, which are responsive, fast to output, and make significant strides towards sustainability.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">See Brainstorm Suite 7 at NAB Show 2026 on booth N2352 and find out more at </span><a href="http://brainstorm3d.com/"><span data-contrast="none">brainstorm3d.com</span></a></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">
<h4 data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">Book a meeting with us at NAB Show 2025</h4>
<p><a href="https://www.brainstorm3d.com/meet-us-nab-2026/">Book a meeting &gt; </a></p>
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		<title>Brainstorm to showcase Suite 5 and Edison PRO at Broadcast Asia</title>
		<link>https://www.brainstorm3d.com/suite-5-edison-pro-broadcast-asia/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 18 May 2022 09:20:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[CABSAT]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=19688</guid>

					<description><![CDATA[Brainstorm will showcase Suite 5 at Broadcast Asia in Singapore (booth 5J2-01), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm will showcase <strong>Suite 5 at Broadcast Asia </strong>in Singapore (<strong>booth 5J2-01</strong>), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to <strong>improve XR content creation and workflows</strong>, while adding an even tighter integration with Unreal Engine. These enhancements streamline the ability of our clients to improve their virtual content creation regardless if they are using <strong>LED videowalls or chroma sets</strong> to produce virtual content.</p>
<p>At booth PD-53, from 1 to 3 June, the company will demonstrate InfinitySet’s <strong>advanced features for virtual production</strong>, including chroma sets and in-context augmented reality. Fully compatible with Unreal Engine, InfinitySet is the tool of choice for virtual content creation for News, Sports, Augmented Reality, Elections, Entertainment and even drama and film production. Brainstorm will feature live public demonstrations, always complying with all the safety measures required by Broadcast Asia and the Health authorities. Along with InfinitySet, the motion graphics solution <strong>Aston</strong> will demonstrate why is the designer’s choice for motion graphics creation and CG, including multi-channel options. This feature also offers multiple channel play out from a single or different workstations, and also allows for the compositing of large canvases in any resolution or aspect ratio, comprising different graphics or projects or layers that can be rendered in a single or several outputs with the desired aspect ratio to fill in the video wall as required.</p>
<p><strong>Edison PRO</strong>, the company’s <strong>virtual studio-in-a-box</strong> product designed for live events and presentations, also benefits from some of the Suite 5 enhancements, plus its own features as a result of its upgrade to V5, and will be demonstrated as well at the booth. With the feedback of the worldwide users and early adopters, Edison now includes a wide range of new features aimed at simplifying live presentations and events, which open new possibilities for content creation. New features include workflow and IO enhancements, new virtual lights and actor improvements plus a new chroma keyer that vastly improves the integration of the actors.</p>
<p>“Broadcast Asia remains the indispensable trade show for the Asia &amp; Pacific broadcast and audio-visual market and we are looking forward to meeting our customers and users in person again”, says <strong>Stanlly Loke</strong>, Brainstorm’s VP Sales for SE Asia, Hong Kong, Taiwan and Korea. “Brainstorm has benefited from two record years of sales even during these harsh years and we are glad to be back and be able to perform live demonstrations and allow attendees to watch first hand how our products and solutions can enhance their graphics and virtual production and workflows”.</p>
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		<title>Brainstorm will showcase Suite 5 and Edison PRO at CABSAT</title>
		<link>https://www.brainstorm3d.com/suite-5-edison-pro-cabsat-2/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Thu, 12 May 2022 14:20:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[CABSAT]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/suite-5-edison-pro-cabsat-2/</guid>

					<description><![CDATA[Brainstorm will showcase Suite 5 at CABSAT (hall 7, booth PD-53), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These enhancements [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm will showcase Suite 5 at CABSAT (hall 7, booth PD-53), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to <strong>improve XR content creation and workflows</strong>, while adding an even tighter integration with Unreal Engine. These enhancements streamline the ability of our clients to improve their virtual content creation regardless if they are using <strong>LED videowalls or chroma sets</strong> to produce virtual content.</p>
<p>At booth PD-53, the company will demonstrate InfinitySet’s <strong>advanced features for virtual production</strong>, including chroma sets and in-context augmented reality. Fully compatible with Unreal Engine, InfinitySet is the tool of choice for virtual content creation for News, Sports, Augmented Reality, Elections, Entertainment and even drama and film production. Brainstorm will feature live public demonstrations, always complying with all the safety measures required by the CABSAT and the Health authorities. Along with InfinitySet, the motion graphics solution <strong>Aston</strong> will demonstrate why is the designer’s choice for motion graphics creation and CG, including multi-channel options. This feature also offers multiple channel play out from a single or different workstations, and also allows for the compositing of large canvases in any resolution or aspect ratio, comprising different graphics or projects or layers that can be rendered in a single or several outputs with the desired aspect ratio to fill in the video wall as required.</p>
<p><strong>Edison PRO</strong>, the company’s <strong>virtual studio-in-a-box</strong> product designed for live events and presentations, also benefits from some of the Suite 5 enhancements, plus its own features as a result of its upgrade to V5, and will be demonstrated as well at the booth. With the feedback of the worldwide users and early adopters, Edison now includes a wide range of new features aimed at simplifying live presentations and events, which open new possibilities for content creation. New features include workflow and IO enhancements, new virtual lights and actor improvements plus a new chroma keyer that vastly improves the integration of the actors.</p>
<p>“We are delighted to meet our clients and users again at such an essential venue for the Middle East broadcast and audio-visual market, as CABSAT is,” says David Alexander, Brainstorm’s Commercial Director. “Brainstorm has enjoyed two record years of business, even in these difficult times, and we are looking forward to showing live demonstrations once again, and allow attendees to see, in person, what our solutions can do to enhance their virtual production and workflows.”</p>
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		<title>Brainstorm announces Suite 5</title>
		<link>https://www.brainstorm3d.com/brainstorm-announces-suite-5/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 15 Feb 2022 09:27:42 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston 3D]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[HDR]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[LED walls]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Suite 5]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=19436</guid>

					<description><![CDATA[Brainstorm announces the release of Brainstorm Suite 5, a major upgrade to its flagship products InfinitySet, Aston and eStudio that includes new, unique, and enhanced features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces the release of Brainstorm Suite 5, a major upgrade to its flagship products <strong>InfinitySet, Aston and eStudio</strong> that includes new, unique, and enhanced features designed to <strong>improve XR content creation and workflows</strong>, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their virtual content creation regardless if they are using LED walls or chroma sets to produce their virtual content.</p>
<p>As LED-based XR is becoming increasingly used, Brainstorm has developed new features that allow for <strong>easier, faster and more integrated creation of immersive XR content</strong> specifically designed to be displayed on large LED videowalls. With these features, Brainstorm’s clients will see their XR content creation significantly <strong>accelerated</strong> when creating in-context <strong>AR in LED walls, XR Set extensions</strong>, or even <strong>backgrounds for film and drama production</strong>. Suite 5 has a <strong>dedicated interface</strong> for creating XR installations, which allows for modelling <strong>any kind of video wall</strong>, including curved, shaped and corner installations, and map the desired 3D content in such model. This facilitates the creation of virtual AR content to be directly displayed and seen by the camera with the <strong>correct perspective</strong> at all times. Also, by taking advantage of the <strong>Layers</strong> and <strong>Stacking</strong> features of InfinitySet, different renders, even with different resolutions and aspect ratios, can be mapped in a canvas of <strong>any size and aspect</strong>.</p>
<p>In addition, the unique integration of InfinitySet and eStudio with <strong>Unreal Engine</strong> is now even tighter, allowing for the inclusion of fully editable Brainstorm scenes and templates within an Unreal project, and vice-versa. This is especially useful when creating<strong> AR projects within Unreal</strong>, which benefit from Brainstorm’s <strong>advanced data-driven graphics</strong> and <strong>broadcast workflows</strong> compatibility. This is coupled with the acclaimed UnrealControl feature which supports editing the Unreal Projects directly within InfinitySet’s familiar interface with total ease and control of blueprints, objects and parameters. Suite 5 also features a new, redesigned internal chroma keyer that includes a new mode that embeds the <strong>Unreal Engine chroma keyer</strong> directly into InfinitySet. Brainstorm Suite 5 is fully compatible with Unreal Engine 4.27 and will be with UE 5.</p>
<p>“Brainstorm has been deeply involved with Augmented Reality and Virtual Production for decades now, and Suite 5 is the result of applying our expertise to the new display methods that broadcasters and filmmakers are introducing into their workflows” says <strong>Hector Viguer</strong>, Brainstorm’s COO and Engineering Director. “The advanced features of Suite 5 will allow any user to comply with any kind of VR/AR/XR requirement, regardless of how complex it is, and leaving them free to choose the production workflow they feel is best for their production, whether LED walls or chroma keying. We want to be agnostic so we can provide a solution for any requirement.”</p>
<p>Some other features are included, like improved HDR workflows, and better integration with robotic heads from manufacturers such as Panasonic or Sony. Also, <strong>Edison</strong>, the company’s virtual studio in a box product designed for live events and presentations, will also benefit from some of the above plus its <strong>own features</strong> as a result of its upgrade to V5.</p>
<p>Brainstorm Suite 5 will be available on March 1st, and will also be demonstrated at <strong>NAB 2022</strong> at the Brainstorm booth N2608.</p>
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		<title>Brainstorm cancels its participation at NAB 2021</title>
		<link>https://www.brainstorm3d.com/brainstorm-cancels-nab-2021/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 14 Sep 2021 16:05:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18919</guid>

					<description><![CDATA[Brainstorm announces the cancellation of its participation in the upcoming NAB 2021. The Spanish company has been attending NAB for 25 consecutive years, almost since its foundation, which makes this decision all the more difficult to take, and particularly so due to the high hopes Brainstorm had of once again having a physical presence with [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces the cancellation of its participation in the upcoming NAB 2021. The Spanish company has been attending NAB for 25 consecutive years, almost since its foundation, which makes this decision all the more difficult to take, and particularly so due to the high hopes Brainstorm had of once again having a physical presence with a booth at NAB and re-engaging in person with stakeholders, partners and clients alike.</p>
<p>Despite delaying the decision in the hope that NAB  2021 would be the opportunity to again meet with customers, partners, providers, and the market in general, the current situation is so uncertain in terms of travel bans, social distancing, and other health and safety measures, that Brainstorm has reluctantly decided to withdraw from the exhibition. For Brainstorm the well-being of its staff, visitors and others involved in the Show is of paramount importance, for which the decision, although extremely difficult, was made with everyone’s health and safety uppermost in mind.</p>
<p>Brainstorm appreciates the enormous efforts that the NAB committee has made to ensure a safe show, however we must face the fact that the situation in the wider world is outside of their control.</p>
<p>According to Ricardo Montesa, CEO and founder of Brainstorm, “It is with great regret that we announce this decision not to attend NAB 2021, but the safety of our staff, customers and partners is the driving force behind it, despite the new features and announcements we had in mind for the Show. Since 1995 we have been exhibiting with great success, and as members of NAB we are very much looking forward to exhibiting at NAB 2022.”</p>
<p>Brainstorm is already beginning to work on its participation at NAB 2022, in the hope that it will represent the return of the shows as we know them.</p>
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		<title>MOOV relies on Brainstorm to virtualise BBC Sport’s Wimbledon Championships on-site studio</title>
		<link>https://www.brainstorm3d.com/moov-brainstorm-bbc-wimbledon/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 21 Jul 2021 08:00:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[epic games]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18865</guid>

					<description><![CDATA[MOOV, leading sport &#38; events graphics company based in the UK, gave an eye-catching new look to BBC Sport’s on-site studio at Wimbledon, which also offered new ways of interacting with the audience and delivered enhanced storytelling during the Championships. To do this and, instead of rebuilding the physical set, MOOV and BBC Sport decided [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>MOOV, leading sport &amp; events graphics company based in the UK, gave an eye-catching new look to BBC Sport’s on-site studio at Wimbledon, which also offered <strong>new ways of interacting with the audience </strong>and delivered<strong> enhanced storytelling</strong> during the Championships. To do this and, instead of rebuilding the physical set, MOOV and BBC Sport decided to virtualise it to take advantage of the infinite possibilities that virtual technology provides. So, MOOV partnered with Brainstorm to deliver the most advanced virtual set and AR features available based on the company’s InfinitySet virtual studio application and integrated with Epic Games’s Unreal Engine.</p>
<p>What started as a discussion concept between BBC and MOOV before the cancellation of Wimbledon 2020, developed into a full-blown project as a result of a drive to maximise the available time ahead of the 2021 Championships, bringing the focus onto the virtual facilities rather than BBC Sport to rethink the way the coverage was managed and so provide <strong>better stories, data and graphics</strong>.</p>
<p>Built around a green screen studio, <strong>the Wimbledon studio virtualisation effectively extended the space available far beyond its physical limits</strong>, providing new virtual spaces around the real desk, which in effect created a 360 studio. There were also new and alternative camera angles, more room to add infographics, and of course additional Wimbledon branding. The added bonus was the flexibility to change, adapt and make adjustments on demand that InfinitySet provided.</p>
<p>“We managed to create a virtual space that allowed for a dynamic coverage of the tournament which seamlessly combined real and virtual imagery in a way that significatively enhanced the story and audience engagement” says <strong>Nev Appleton</strong>, director and co-founder at MOOV. “This was a particularly challenging project, not only due to the time constraints, but also because of restrictions on people on-site as well as technical issues such as the requirements to re-purpose the studio for the daily highlights. But, despite the challenges, the really great results reinforced our commitment to use virtual technology for enhancing live events”.</p>
<p>The project had to be produced in record time, as the set designs were available only at the end of April 2021. MOOV worked closely with BBC Sport as well as with a team of talented artists, and also relied on Brainstorm’s InfinitySet to create the virtual set and AR tracking, using Unreal Engine. As the studio had five cameras, including pedestals, jibs and PTZ, to ensure the output quality required, <strong>each camera was equipped with a Brainstorm InfinitySet system with Unreal Engine</strong>. The final output combined the real set with a desk for the presenters, with actual windows looking out to show the courts, and integrating the virtual world to enable the graphics and AR information to be displayed on demand.</p>
<p><strong>David Alexander</strong>, Brainstorm’s Commercial Director, adds: “Together with Paul Vanlint of Storm Broadcast, our reseller in the UK and Ireland, we’ve worked with MOOV on a number of projects but what was done at Wimbledon 2021 was at another level altogether! MOOV have a really talented team who have an in-depth knowledge of our products and how to get the most out of their rich feature sets and capabilities, whether it’s the InfinitySet or our Aston 3D motion graphics system, through to our Neuron, which integrates graphics and their management into NRCS systems. So, we were very pleased to work with the MOOV team on the BBC Sport project for such a prestigious and world renown sporting event”.</p>
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		<title>UNITEL relies on Brainstorm for the coverage of Bolivia elections</title>
		<link>https://www.brainstorm3d.com/unitel-bolivia-elections/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Fri, 23 Oct 2020 08:00:11 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[aston 3D]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[estudios virtuales]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=17580</guid>

					<description><![CDATA[Brainstorm was a key player in UNITEL&#8217;s coverage of the Bolivian general elections. The network deployed intense coverage on Sunday&#8217;s program, culminating in the real-time augmented reality graphics of the count that began to appear in the early hours of Monday 19th, consisting of hemi-cycles for senators and deputies, explanatory map and results graphics by [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm was a key player in UNITEL&#8217;s coverage of the Bolivian general elections. The network deployed intense coverage on Sunday&#8217;s program, culminating in the real-time augmented reality graphics of the count that began to appear in the early hours of Monday 19th, consisting of hemi-cycles for senators and deputies, explanatory map and results graphics by candidates, all created from external data coming from the Electoral Committee.</p>
<p>UNITEL decided to carry out a technological migration in favour of Brainstorm in 2019, which culminated in the electoral process of the same year. In the 2020 Elections, InfinitySet and Aston have been key to the generation of the graphics based on real-time data and their representation in the form of augmented reality shown in interaction with the channel anchors.</p>
<p>&#8220;Brainstorm&#8217;s technology, with InfinitySet and Aston, allows us to inform and deliver the data in an accurate, didactic and entertaining way with virtual elements, augmented reality and on-air graphics in real time with data of the result of the surveys and the official counts of the day of the election. Once again, UNITEL is a leader in the development of election graphics with the help of Brainstorm technology. We are proud to have been able to present the information in an attractive and understandable way to our audience,&#8221; says Andrés Guerra Vergara, Director of Production and Programming at UNITEL.</p>
<p>According to Sergio Amuchastegui, Brainstorm’s Sales Manager for Latin America and the Caribbean, &#8220;UNITEL&#8217;s process in Bolivia began in March 2019 when, after more than 10 years of using a technology that is now out of the market, the Interdisciplinary group made up of UNITEL producers, engineers and, of course, administrators, decided to give Brainstorm their trust for their stations in Santa Cruz, La Paz and Cochabamba. This pandemic has not taken us away from our clients, but on the contrary, it has brought us closer every day and we continue with projects of this level that we will soon discolse&#8221;.</p>
<p>Despite the pandemic caused by the COVID-19, Brainstorm had the opportunity to provide online support to UNITEL&#8217;s excellent team to ensure that the latest technologies presented by the Spanish brand were used to their full potential, thus providing the best possibilities for this electoral coverage.</p>
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<p><iframe loading="lazy" title="vimeo-player" src="https://player.vimeo.com/video/493729068" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
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		<title>Brainstorm receives MegaGrant from Epic Games</title>
		<link>https://www.brainstorm3d.com/brainstorm-receives-megagrant-from-epic-games/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 21 Oct 2020 09:00:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[epic games]]></category>
		<category><![CDATA[megagrant]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[vr]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=17552</guid>

					<description><![CDATA[The company has been awarded a grant to develop an Unreal Engine-based template solution Brainstorm is pleased to announce that it has been awarded a MegaGrant from Epic Games for the development of Edison, a new Unreal Engine-based template and AR solution targeting the education sector. This new solution will further extend the already deep [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong><u>The company has been awarded a grant to develop an Unreal Engine-based template solution</u></strong></p>
<p>Brainstorm is pleased to announce that it has been awarded a MegaGrant from <strong><a href="https://www.epicgames.com">Epic Games</a></strong> for the development of <strong>Edison, a new Unreal Engine-based template and AR solution targeting the education sector</strong>. This new solution will further extend the already deep integration of other Brainstorm products with <a href="https://www.unrealengine.com"><strong>Unreal Engine</strong></a>, especially InfinitySet, for photorealistic virtual sets and augmented reality applications.</p>
<p>Edison is a new approach to education and the world of presentations as it is designed with ease of use in mind, giving non-expert users the flexibility and freedom to build <strong>highly advanced and visually engaging presentations</strong>. Edison enables presenters to use existing PPT or PDF files in immersive environments with <strong>photo-realistic backgrounds and augmented reality content</strong>. Key to the creative powers of the Edison is that it allows the presenters to also be included in such 3D environments with total ease.</p>
<p>Edison is the brainchild of 25 years of experience that Brainstorm has built up in <strong>broadcast quality virtual sets and real-time 3D graphics</strong>. This <strong>new audience</strong> is a wide-ranging user base consisting of teachers, lecturers and educators of all kinds and extends out to include those involved in <strong>live events and corporate presentations</strong>, and all the way through to YouTubers and internet entrepreneurs across multiple sectors. This breadth of user profiles have the same essential need &#8211; a sophisticated, yet simple to operate, toolset which will empower them to greatly enhance their presentations, with the objective of better informing and educating their audiences in captivating ways.</p>
<p>According to <strong>Ricardo Montesa</strong>, Brainstorm’s CEO and founder, “we are delighted with our existing partnership with Epic Games and the integration with Unreal Engine for our current product range, and so excited to receive this MegaGrant for developing Edison. We are sure this product will revolutionize education by using advanced, photorealistic AR, and will also provide new virtual presentation capabilities to other markets such as events, corporate and live presentations, which will benefit greatly from Edison’s advanced features, only previously available in large budget professional solutions.</p>
<p>MegaGrants are financial grants destined to fuel up creative, noteworthy, and innovative projects built in and around Unreal Engine or projects that enhance the open-source 3D graphics ecosystem, and cover a variety of endeavors from game development, architecture projects, and film production to academic uses and software tool development.</p>
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		<title>Brainstorm presents a new edition of its Virtual Week</title>
		<link>https://www.brainstorm3d.com/brainstorm-presents-new-edition-virtual-week/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Thu, 10 Sep 2020 12:20:46 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=17247</guid>

					<description><![CDATA[In addition to the IBC Showcase and other events replacing physical shows, Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, aims to reinforce its commitment to customers, users and the market at large with Virtual Week, a series of periodic, innovative week-long and 100% online events, accessible to anyone that wants to [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>In addition to the IBC Showcase and other events replacing physical shows, Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, aims to reinforce its commitment to customers, users and the market at large with Virtual Week, a series of periodic, innovative week-long and 100% online events, accessible to anyone that wants to learn more about virtual production, augmented reality and real-time 3D graphics.</p>
<p>Brainstorm Virtual Weeks include virtual live and recorded sessions on <strong>Brainstorm’s advanced technology, products and solutions</strong>, with special emphasis on the latest developments and achievements by the company. All Brainstorm Virtual Week editions are open to anyone willing to learn how Brainstorm’s technology can help their business in these harsh times, using virtual technology with innovative solutions <strong>for broadcast, content creation, virtual events, virtual production</strong> and much more.</p>
<p>The upcoming Brainstorm Virtual Week will showcase a number of public and private sessions starting <strong>Monday, September 14<sup>th</sup>, through to Friday, 18<sup>th</sup></strong>, with dozens of online webinars in different time zones. The webinars will be focused on InfinitySet’s photorealistic virtual sets and augmented reality, including <strong>Unreal Engine</strong>, broadcast virtual set workflows using <strong>InfinitySet as a hub</strong> for a number of technologies, and <strong>Aston</strong> as the most versatile 2D/3D motion graphics creation, CG and playout system, with special interest in graphics workflow environments.</p>
<p>Brainstorm will also showcase <strong>virtual production demonstrations streamed live</strong>, twice a day, on the company’s YouTube channel. This production will show photorealistic virtual production with two <strong>presenters located in different cities</strong> miles away from each other, and using a simple yet powerful state-of-the-art virtual production system consisting only of an <strong>InfinitySet</strong>, Brainstorm’s all-in-one virtual set and real-time 3D graphics solution, with <strong>Unreal Engine and a consumer camera</strong>. The result is a dynamic show that demonstrates InfinitySet’s ability to integrate different technologies and produce excellent results no matter the limited resources available, even creating photorealistic virtual productions and showcasing complex events like live tele-transportations of presenters, placing them together in the virtual studio simultaneously and with <strong>no noticeable time lag</strong>.</p>
<p>With webinars focused on its products and solutions, as well as the virtual production demonstrations, Brainstorm demonstrates how <strong>virtual technology allows</strong> broadcasters and production companies to maintain, or even increase, their <strong>high standards of content creation and storytelling</strong> not only under normal conditions but also when travel restrictions and social distancing apply. On top of al the above, users can also request specific one-to-one demos.</p>
<p>According to <strong>David Alexander, Brainstorm’s Commercial Director</strong>, “we want to ensure that our customers, users and the market worldwide can receive immediate, comprehensive and updated information on our innovative solutions and cutting-edge product range and, most importantly, accessible on demand. Now that many companies impose restrictions in social contact and working conditions, so people avoid attending the usual events in person and the events themselves still get cancelled, Brainstorm wants to maintain the communications open and the conversations flowing”.</p>
<p>The Brainstorm Virtual Week will allow attendees to <strong>see the products in action and hold conversations</strong> not only with Brainstorm sales representatives, but also with demo and Production Services staff. Registration is available at <a href="https://www.brainstorm3d.com/virtual-week" target="_blank" rel="noopener noreferrer"><strong>www.brainstorm3d.com/virtual-week</strong></a>.</p>
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