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	<title>virtual production &#8211; Brainstorm</title>
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	<link>https://www.brainstorm3d.com</link>
	<description>Real time 3D graphics and virtual set solutions</description>
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	<title>virtual production &#8211; Brainstorm</title>
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	<item>
		<title>Brainstorm launches Engram, a dedicated asset management to complete the broadcast graphics environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-launches-engram-a-dedicated-asset-management-to-complete-the-broadcast-graphics-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 09:31:09 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21785</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production with Engram, a specialist asset management platform. Engram will be demonstrated and launched at IBC2026. In broadcast facilities, and particularly for news and sport, teams need to communicate to create, check and place graphics elements, quickly [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production with <a href="https://www.brainstorm3d.com/products/engram-asset-manager/">Engram</a>, a specialist asset management platform. Engram will be demonstrated and launched at IBC2026.</p>
<p>In broadcast facilities, and particularly for news and sport, teams need to communicate to create, check and place graphics elements, quickly and securely. Because of its extensive experience in applications like this, Brainstorm has designed a wide-access, multi-site asset management system tuned specifically to these requirements.</p>
<p>Engram is a HTML-based platform, with interfaces matched to the specific needs of journalists, editors, designers, production operators and system administrators. Work orders connect editorial requests to graphics production, ensuring that rights management and quality control are protected, along with versioning and sign-off. It tightly integrates with Brainstorm products, including eStudio, Aston,  InfinitySet and Edison, so the same editorial and management workflows apply whether the request is for a simple caption or a complete AR sequence.</p>
<p>“Our many users around the world tell us that our graphics systems provide the speed and productivity they need in fast-paced environments,” said Miguel Churruca, marketing and communications director at Brainstorm. “What they needed was a management layer that could keep up, that could track everything from workloads on designers to rights clearances, as well as moving material through the system from sourcing to formatting for air. That is why we are excited to unveil Engram at IBC.”</p>
<p>The busy Brainstorm presence at IBC2026 showcases the latest developments in graphics technology, embodied in Suite 7, the latest release of software across the product range, alongside the launch of Engram. The stand also includes a green screen studio with a Sony FR7 Cinema Line camera, showcasing how a high-quality PTZ camera integrates with Brainstorm graphics for real-time augmented reality.</p>
<p>“With the practical advances in Suite 7, our creative platforms InfinitySet, Aston and Edison, together with our acclaimed render engine eStudio, meet the real challenges of today’s high pressure broadcast environment,” said Hector Viguer, Brainstorm’s chief operating officer. “Engram is the natural extension, providing comprehensive asset management and workflow tracking for ever more efficiency.</p>
<p>“Making life simple and cost-effective is obviously a key goal,” Viguer added. “But so too is sustainability: a long-term commitment of ours and a topic at the top of every conversation. With Suite 7 and Engram we have focused on fine-tuning software to run with maximum effectiveness on standard in-house hardware, minimizing footprint and energy costs, a vital contribution to good stewardship as well as business benefits.”</p>
<p>IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</p>
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		<item>
		<title>Brainstorm unveils major enhancements to its Suite 7 environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-unveils-major-enhancements-to-its-suite-7-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 15:57:05 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[IBC2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21763</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer</span><span data-contrast="none">’</span><span data-contrast="none">s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The original launch of Suite 7 brought a whole raft of new creative tools, alongside major productivity boosts. All three frontline creative packages are bundled with eStudio, Brainstorm’s acclaimed render engine. With the significant efficiency enhancements in Suite 7, InfinitySet works seamlessly on dual GPU workstations, delivering the performance required by live broadcast operations while minimizing hardware and energy costs.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The new additions to Suite 7 add AI tools, as well as enhancing still further the performance of the render engine. Using AI, InfinitySet can now track talents for keying without the need for a green screen, providing high-quality keying from a wide range of environments. Moreover, AI Body Tracking can identify and follow body parts of the on-screen talent for automated live interaction with 3D graphics components, making for more engaging ways of explaining and demonstrating complicated concepts on screen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The power of the eStudio render engine is increased yet more with the addition of native gaussian splatter, a cutting-edge technique that creates highly detailed 3D scenes from 2D photographs. For users, this means a very fast route to photorealistic environments without leaving the Brainstorm ecosystem and without the need for high-horsepower hardware. Suite 7 on eStudio also adds a native particle system, again with the aim of boosting productivity.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Through constant conversations with our users and with our technology partners, we use our R&amp;D resources to best effect to meet their real needs,” said Hector Viguer, Brainstorm chief operations officer. “That means understanding what those needs are, whether large or small.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“From there, we find the best solutions, using our own developments or the best on the market,” Viguer added. “Adding gaussian splatter for photorealistic rendering in Suite 7 means using the best algorithms and processes available. As an example, the Sony XYN splatter we will be demonstrating at IBC, or our seamless integration with the Unreal Engine, including all the latest tools in UE 5.8.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Working with AI tools to add the small touches makes workflows simple and streamlined,” he concluded. “Alongside keying and body tracking without a green screen, we have also used AI to add voice recognition and action triggering to provide more automated certainty to complex real-time sequences.”</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">Also new in Suite 7 are a raft of requested facilities, including tight integration and pre-build calibration for PTZ cameras and video walls. At IBC2026, Brainstorm is demonstrating these capabilities with a demonstration featuring the Sony FR7 Cinema Line PTZ camera, mounted on EVS T-Motion robotic column and rail, and an Alfalite LED wall. At the same time, Brainstorm will be present at the Sony stand with InfinitySet as part of the Ocellus demo, using a single InfinitySet workstation to drive a 3-camera setup.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">Brainstorm is also hosting the VWA (Virtual Worlds Association) on its IBC stand. Brainstorm is co-founder and member of the board of this European Association dedicated to promoting virtual technology, so this space will serve to introduce the VWA to the broadcast and audiovisual worlds.   </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</span></p>
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		<title>Brainstorm News Q1 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-news-q1-2026/</link>
		
		<dc:creator><![CDATA[Jennie Marwick-Evans]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 14:24:32 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[ISE 2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21658</guid>

					<description><![CDATA[The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next. When collaboration becomes the demo: Storm [&#8230;]]]></description>
										<content:encoded><![CDATA[<p id="ember1273" class="ember-view reader-text-block__paragraph">The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next.</p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" id="ember1274" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQGH2U6YATCebQ/article-inline_image-shrink_1000_1488/B4EZ1OekFYJ8AU-/0/1775138141917?e=1776902400&amp;v=beta&amp;t=NaI1KmDGfkbvFfJIoz1wolBzJgXWnTvZyD4ODQVbXkw" alt="KitPlus Interview with Miguel Churruca explaining Brainstorm's participation in Storm ISE" width="1488" height="837" /><figcaption class="wp-caption-text">KitPlus Interview with Miguel Churruca explaining Brainstorm&#8217;s participation in Storm ISE</figcaption></figure>
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<h2 id="ember1275" class="ember-view reader-text-block__heading-2">When collaboration becomes the demo: Storm ISE</h2>
<p id="ember1276" class="ember-view reader-text-block__paragraph"><strong>Integrated Systems Europe (ISE)</strong> in Barcelona brought together a wide range of technologies and partners across the AV and broadcast ecosystem, and <strong>Brainstorm</strong> was pleased to be part of the <strong>Alfalite</strong> stand during the show. Together with <strong>Dejero </strong>and several other partners, we contributed to the <strong>Storm ISE</strong> demonstration, a <strong>live-streamed, emergency response simulation</strong> connecting technologies across multiple booths. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.youtube.com/watch?v=njSYZFHfY6U" target="_self" data-test-app-aware-link="">Watch here &gt;</a></p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1277" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQEHN1vht2cEyg/article-inline_image-shrink_1000_1488/B4EZ1Oe_G8JIAQ-/0/1775138241206?e=1776902400&amp;v=beta&amp;t=6WapxZ_rCGZqKB5gMqHMw6fIk1HZ5TlKYy8tzQjEIfA" alt="Launch of Suite 7 at NAB Show 2026" width="1488" height="837" /><figcaption class="wp-caption-text">Launch of Suite 7 at NAB Show 2026</figcaption></figure>
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<h2 id="ember1278" class="ember-view reader-text-block__heading-2">Introducing Suite 7 at NAB</h2>
<p id="ember1279" class="ember-view reader-text-block__paragraph"><strong>Suite 7</strong> brings together the company’s flagship applications, including <strong>InfinitySet</strong> for virtual and XR production, <strong>Aston</strong> for real time graphics, and <strong>Edison</strong> for immersive virtual and AR live events, all powered by the eStudio render engine. This development focuses strongly on efficiency and workflow improvements, enabling advanced virtual production, graphics and AR pipelines to run on a single workstation while making better use of modern GPU architectures. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/" target="_self" data-test-app-aware-link="">Read the full PR</a> &gt; or <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/meet-us-nab-2026/" target="_self" data-test-app-aware-link="">Book a meeting &gt;</a></p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1280" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQHfTJjeGf3ZZg/article-inline_image-shrink_1000_1488/B4EZ1OfHB5GYAQ-/0/1775138289356?e=1776902400&amp;v=beta&amp;t=JS2JxzfZEL_3B6JlVgAqijXi3ESUB8NVzYC9X6axRbA" alt="Mastering 3D Real-Time Graphics presentation by Francisco Gallego" width="1488" height="837" /><figcaption class="wp-caption-text">Mastering 3D Real-Time Graphics presentation by Francisco Gallego</figcaption></figure>
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<h2 id="ember1281" class="ember-view reader-text-block__heading-2">Opening the doors at Pinewood Studios</h2>
<p id="ember1282" class="ember-view reader-text-block__paragraph"><strong>Brainstorm hosted</strong> an Open House at the <strong>Sony</strong> Digital Media Production Centre at<strong> Pinewood Studios</strong>! Attendees were able to explore how virtual production technologies are being used to create high quality content in a flexible and sustainable way, meet fellow innovators, and get inspired by the most advanced tools for virtual content creation. The Open House featured<strong> InfintiySet</strong> with a dedicated LED screen and Sony&#8217;s new <strong>Ocellus</strong>. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/book-a-demo/" target="_self" data-test-app-aware-link="">Request a demo &gt;</a></p>
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		<title>Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/</link>
		
		<dc:creator><![CDATA[Jennie Marwick-Evans]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 15:51:03 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
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		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
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		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21637</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.  Suite 7 [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Suite 7 brings together all of the Brainstorm flagship products: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer’s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events. These applications can run on eStudio, Brainstorm’s acclaimed render engine, also updated as part of Suite 7.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Responding to our users, our goal with Suite 7 is around efficiency and workflows,” said Miguel Churruca, marketing and communications director at Brainstorm. “The new functionalities will make users’ lives easier when creating the most advanced virtual content, no matter the application.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">With growing pressure on all businesses to embrace sustainability, long a commitment championed by Brainstorm, Suite 7 is focused on hardware and software efficiency and flexibility. It makes seamless use of dual GPU workstations, which boosts the performance of a single licence while minimising hardware footprint and energy costs.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Integration within the suite delivers the fastest interoperability between the Brainstorm eStudio render engine and Unreal, again for highly efficient performance. In a virtual studio, for example, you can input three cameras, compose them with Unreal and output all three channels simultaneously in a single workstation. Alternatively, the architecture could be used for set extension or multiple AR objects in just one render node on one hardware device.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">InfinitySet and Aston both enjoy better interoperability and have new video wall management features including advanced options for the component graphics such as animated presets and interaction logic between templates. InfinitySet now includes 360˚ output per render, paving the way to content for virtual glasses.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">As well as new features like QuickStart and Teleporter for automatic talent tracking with 4k cameras, Edison now has a lite version. Eddie is specifically oriented towards education, while still being able to call on all the other elements of the Edison ecosystem.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Virtual environments, including augmented reality, are a central part of production for broadcast, movies, live events and AV,” added Churruca. “With Suite 7 we are liberating creativity by giving artists and designers the tools they need, which are responsive, fast to output, and make significant strides towards sustainability.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">See Brainstorm Suite 7 at NAB Show 2026 on booth N2352 and find out more at </span><a href="http://brainstorm3d.com/"><span data-contrast="none">brainstorm3d.com</span></a></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">
<h4 data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">Book a meeting with us at NAB Show 2025</h4>
<p><a href="https://www.brainstorm3d.com/meet-us-nab-2026/">Book a meeting &gt; </a></p>
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		<title>Brainstorm at Broadcast India 2025</title>
		<link>https://www.brainstorm3d.com/brainstorm-at-broadcast-india-2025/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 13 Oct 2025 13:20:21 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[broadcast india]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[shows]]></category>
		<category><![CDATA[virtual production]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21585</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time 3D graphics and virtual production solutions, is set to unveil its latest innovations at Broadcast India 2025. Located at stand D03-A, and in collaboration with Fury XR, ABCS  and Shenoy, Brainstorm will showcase cutting-edge developments across virtual production, XR, AR and real-time 3D motion. A key highlight will be [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Brainstorm, a leading manufacturer of real-time 3D graphics and virtual production solutions, is set to unveil its latest innovations at Broadcast India 2025. Located at <strong>stand D03-A</strong>, and in collaboration with <strong><a href="https://www.xrfury.com">Fury XR</a>, <a href="https://www.annocent.com/services">ABCS </a> </strong>and <a href="https://shenoylighting.com"><strong>Shenoy</strong></a>, Brainstorm will showcase cutting-edge developments across virtual production, XR, AR and real-time 3D motion.</p>
<p style="font-weight: 400;">A key highlight will be <strong>Suite 6.2</strong>, the latest version of <strong>InfinitySet</strong>, <strong>Aston</strong>, and <strong>eStudio</strong>, which will be demonstrated through a dynamic Elections show combining <strong>augmented reality</strong> (AR) and <strong>virtual production</strong>. Powered by InfinitySet with <strong>Unreal Engine 5.5</strong>, the demo will feature advanced capabilities including <strong>multi-scene management</strong>, <strong>talent tele-transportation</strong>, and <strong>hyper-realistic AR graphics</strong> with advanced rendering technologies, showcasing how InfinitySet blends real and virtual production in real time. The background scenes have been created by Fury XR, using several scenarios simultaneously so the talent can be tele-transported to any of them, creating a dynamic storytelling.</p>
<p style="font-weight: 400;">The setup employs one <strong>Telycam</strong> PTZ camera and two RED cameras with lenses, one mounted on a tracked crane and the other on rails from ABCS. This collaboration enables a fully remotely controlled production environment, ideal for space- or crew-constrained scenarios.</p>
<p style="font-weight: 400;">This demo also underscores the raw processing power and optimized software performance of InfinitySet. Thanks to its <strong>Dual GPU</strong> support and the recently certified <strong>NVIDIA Blackwell architecture</strong>, a single workstation can handle complex virtual production tasks, spanning chroma sets, multiple camera inputs, and real-time AR graphics. Key features like extra-render, 3D LUT-based real set extension, and immersive talent tele-transportation will be on full display, emphasizing performance, scalability, and ease of use.</p>
<p style="font-weight: 400;">Addressing the vital role of motion graphics in today’s broadcast landscape, Brainstorm will introduce new Aston features designed for hyper realistic <strong>data-driven AR graphics</strong> and <strong>collaborative</strong>, <strong>multi-channel</strong> workflows. A major addition is <strong>Instances</strong>, a centralized asset system that allows designers to reuse pre-compositions across templates and projects. These graphics can be embedded into immersive virtual environments, including Unreal Engine scenes, enabling seamless interaction with both talent and the virtual set.</p>
<blockquote><p><span style="font-weight: 400;">“We’re thrilled to return to Broadcast India and highlight the powerful capabilities our products bring to content creators, showcasing not only the most advanced virtual production, but also how its combination with real-time data-drive graphics can enhance broadcasting” said <strong>Francisco Gallego</strong>, India &amp; EMEA Sales Executive at Brainstorm. “As virtual production continues to expand across broadcast, film, and corporate sectors in India, Brainstorm’s decades-long expertise in real-time 3D graphics ensures our clients maintain their competitive edge.”</span></p></blockquote>
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		<title>Brainstorm, Brompton, Alfalite and ZEISS, a fully European VP showcase</title>
		<link>https://www.brainstorm3d.com/partnership-with-brompton-alfalite-and-zeiss-for-a-fully-european-technology-showcase-for-vp-at-ibc-2025/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 10 Sep 2025 10:48:19 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[virtual production]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21539</guid>

					<description><![CDATA[Brainstorm announces its partnership with Brompton, an award-winning developer and manufacturer of best-in-class LED processing products at IBC 2025. At the Brompton stand (3.C45), the companies will showcase an end-to-end European setup for virtual production in collaboration with Alfalite, the European LED manufacturer, and ZEISS. This high-end workflow includes Brainstorm InfinitySet virtual production and 3D [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;">Brainstorm announces its partnership with Brompton, an award-winning developer and manufacturer of best-in-class LED processing products at IBC 2025. At the Brompton stand (3.C45), the companies will showcase an end-to-end European setup for virtual production in collaboration with Alfalite, the European LED manufacturer, and ZEISS. This high-end workflow includes Brainstorm InfinitySet virtual production and 3D graphics solution, Brompton Tessera LED processors, Alfalite FinePix LED volume, and ZEISS CinCraft Scenario camera tracking.</p>
<p style="font-weight: 400;">The demonstration will showcase virtual content creation, starting with multi-frame-rate capture using ZEISS markerless tracking. The tracking feeds into InfinitySet to create the virtual environment, rendered with Brainstorm’s proprietary engine in combination with Unreal Engine. The final output will be displayed on the Alfalite LED volume, powered by Brompton Tessera, in direct connection with Brainstorm.</p>
<blockquote>
<p style="font-weight: 400;">Miguel Churruca, Brainstorm’s marketing and communications director, says: “Brainstorm partners with dozens of companies worldwide for a variety of workflows. Although we’ve long collaborated with Alfalite, Brompton and ZEISS, this is the first time the four companies will jointly showcase the possibilities of our technologies at a trade show. At IBC 2025, clients will be able to experience the amazing possibilities our solutions provide for their virtual content production.”</p>
</blockquote>
<p>&nbsp;</p>
<blockquote>
<p style="font-weight: 400;">Rob Fowler, Director of Business Development at Brompton Technology, continues: “Broadcast is a market where we believe Brompton has a great deal to offer, and we’ve been consistently making strides over the last 24 months to grow our market share. We work successfully with partners from China to the Americas, but here at IBC in Europe we wanted to highlight the depth of engineering excellence and manufacturing talent on our home continent. It’s incredibly exciting to be partnering with Brainstorm, Alfalite, and ZEISS to deliver this fantastic technology demo.”</p>
</blockquote>
<p>&nbsp;</p>
<blockquote>
<p style="font-weight: 400;">“We are proud to be part of this fully European showcase together with Brainstorm, Brompton and ZEISS.” Says Luis Garrido, Executive Director of Alfalite. “Our LED screens are at the heart of the setup, providing the image quality, reliability and versatility required for the most demanding virtual production environments. It also reflects our mission to give professionals the confidence that their productions are backed by European-made technology built to the highest standards”.</p>
</blockquote>
<p>&nbsp;</p>
<blockquote>
<p style="font-weight: 400;">“We’re excited to be showcasing what the combined workflow of our CinCraft Scenario camera tracking solution and Brompton’s, Brainstorm’s and Alfalite’s technologies is capable of in the virtual production space”, says Jacques Bouley, Head of Cine Sales EMEA at ZEISS.</p>
</blockquote>
<p style="font-weight: 400;">This collaboration highlights the power and possibilities of European companies to produce state-of-the art technology for the most advanced audiovisual production, from real-time graphics and virtual sets to LED-based workflows, for virtual production and for display purposes. These technologies are already enabling the daily creation of high-end content for film, television, live events, and corporate content.</p>
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		<title>Brainstorm celebrates 30 years in the business at IBC</title>
		<link>https://www.brainstorm3d.com/brainstorm-at-ibc-2023/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 12 Sep 2023 14:28:17 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual sets]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=20608</guid>

					<description><![CDATA[Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will exhibit at IBC for the 25th time in the company’s 30th Anniversary. Brainstorm is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will exhibit at IBC for the 25<sup>th</sup> time in the company’s 30<sup>th</sup> Anniversary. Brainstorm is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast market.</p>
<p>Brainstorm will showcase its most advanced technologies, starting with a spectacular presentation in the main Virtual Production Theater, demonstrating the immense possibilities InfinitySet offers for creating virtual content of all kind. The main demo will display advanced, <strong>photorealistic augmented and mixed reality</strong> content in a highly visually engaging presentation, by using a <strong>combination of chroma sets and shaped LED videowalls</strong>, provided by <strong>Alfalite</strong>, the European LED manufacturer, and featuring real-time, seamless extra-render and <strong>set extension with color-matching 3D LUTs</strong>, in-context <strong>AR motion graphics</strong>, fully immersive talent tele-transport, multi-background content and much more. Fully compatible with <strong>Unreal Engine 5</strong>, InfinitySet now includes <strong>full integration</strong> of objects created in InfinitySet or Aston within the UE environment and vice-versa, including shadows, reflections, and AR with Unreal Engine, providing <strong>unmatched flexibility</strong> for content creation.</p>
<p><strong>Motion graphics</strong> are essential in any broadcast workflow, and Brainstorm will show how <strong>Aston</strong> can provide designers with the most advanced tools for <strong>data-driven, in-context, AR graphics</strong>, which can be displayed in <strong>immersive virtual environments</strong>, including UE scenes, and seamlessly <strong>interact</strong> with the scene and the talents. Aston will also show how <strong>multi-channel graphics</strong> can easily and transparently be part of any show, enhancing the information and making it more attractive for the audience. The graphics system will also showcase dedicated Touchscreen, Esports and Weather applications.</p>
<p>Also, Brainstorm will showcase the latest developments of its <strong>Edison Ecosystem</strong>. Built around <strong>Edison PRO</strong>, it is a complete solution that transforms any live or online presentation into an immersive experience by using AR and virtual environments. The Edison ecosystem includes <strong>control devices</strong> (Stream Deck) or free applications like <strong>Edison OnDemand. </strong>The ecosystem also includes the custom-built capture environment <strong>EdisonGO</strong>, an iOS application available for all users that provides video and tracking to Edison. This ecosystem of tools enhances storytelling with easily created real-time 3D graphics and other visual aids, while presenters are immersed in a virtual, photorealistic environment, running the presentation with clickers or other remote devices.</p>
<p>Also, Brainstorm and MOOV will feature a daily session at 1pm, in which Adam Lawrence, creative director of MOOV and Miguel Churruca, marketing and communications director of Brainstorm, will talk about the ITV Sport Rugby World Cup project, which extensively uses virtual production for such Sports event.</p>
<p>According to Héctor Viguer, the company’s COO and CTO, “For a company like Brainstorm, turning 30 years old is a fantastic achievement, which reinforces our philosophy of continued innovation and encourages us to keep pushing the boundaries of technology to make our users’ dreams come true, virtually!”</p>
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