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	<title>vr &#8211; Brainstorm</title>
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	<link>https://www.brainstorm3d.com</link>
	<description>Real time 3D graphics and virtual set solutions</description>
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	<title>vr &#8211; Brainstorm</title>
	<link>https://www.brainstorm3d.com</link>
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	<item>
		<title>Brainstorm launches Engram, a dedicated asset management to complete the broadcast graphics environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-launches-engram-a-dedicated-asset-management-to-complete-the-broadcast-graphics-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 09:31:09 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21785</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production with Engram, a specialist asset management platform. Engram will be demonstrated and launched at IBC2026. In broadcast facilities, and particularly for news and sport, teams need to communicate to create, check and place graphics elements, quickly [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production with <a href="https://www.brainstorm3d.com/products/engram-asset-manager/">Engram</a>, a specialist asset management platform. Engram will be demonstrated and launched at IBC2026.</p>
<p>In broadcast facilities, and particularly for news and sport, teams need to communicate to create, check and place graphics elements, quickly and securely. Because of its extensive experience in applications like this, Brainstorm has designed a wide-access, multi-site asset management system tuned specifically to these requirements.</p>
<p>Engram is a HTML-based platform, with interfaces matched to the specific needs of journalists, editors, designers, production operators and system administrators. Work orders connect editorial requests to graphics production, ensuring that rights management and quality control are protected, along with versioning and sign-off. It tightly integrates with Brainstorm products, including eStudio, Aston,  InfinitySet and Edison, so the same editorial and management workflows apply whether the request is for a simple caption or a complete AR sequence.</p>
<p>“Our many users around the world tell us that our graphics systems provide the speed and productivity they need in fast-paced environments,” said Miguel Churruca, marketing and communications director at Brainstorm. “What they needed was a management layer that could keep up, that could track everything from workloads on designers to rights clearances, as well as moving material through the system from sourcing to formatting for air. That is why we are excited to unveil Engram at IBC.”</p>
<p>The busy Brainstorm presence at IBC2026 showcases the latest developments in graphics technology, embodied in Suite 7, the latest release of software across the product range, alongside the launch of Engram. The stand also includes a green screen studio with a Sony FR7 Cinema Line camera, showcasing how a high-quality PTZ camera integrates with Brainstorm graphics for real-time augmented reality.</p>
<p>“With the practical advances in Suite 7, our creative platforms InfinitySet, Aston and Edison, together with our acclaimed render engine eStudio, meet the real challenges of today’s high pressure broadcast environment,” said Hector Viguer, Brainstorm’s chief operating officer. “Engram is the natural extension, providing comprehensive asset management and workflow tracking for ever more efficiency.</p>
<p>“Making life simple and cost-effective is obviously a key goal,” Viguer added. “But so too is sustainability: a long-term commitment of ours and a topic at the top of every conversation. With Suite 7 and Engram we have focused on fine-tuning software to run with maximum effectiveness on standard in-house hardware, minimizing footprint and energy costs, a vital contribution to good stewardship as well as business benefits.”</p>
<p>IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</p>
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		<item>
		<title>Brainstorm unveils major enhancements to its Suite 7 environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-unveils-major-enhancements-to-its-suite-7-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 15:57:05 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[IBC2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21763</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer</span><span data-contrast="none">’</span><span data-contrast="none">s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The original launch of Suite 7 brought a whole raft of new creative tools, alongside major productivity boosts. All three frontline creative packages are bundled with eStudio, Brainstorm’s acclaimed render engine. With the significant efficiency enhancements in Suite 7, InfinitySet works seamlessly on dual GPU workstations, delivering the performance required by live broadcast operations while minimizing hardware and energy costs.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The new additions to Suite 7 add AI tools, as well as enhancing still further the performance of the render engine. Using AI, InfinitySet can now track talents for keying without the need for a green screen, providing high-quality keying from a wide range of environments. Moreover, AI Body Tracking can identify and follow body parts of the on-screen talent for automated live interaction with 3D graphics components, making for more engaging ways of explaining and demonstrating complicated concepts on screen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The power of the eStudio render engine is increased yet more with the addition of native gaussian splatter, a cutting-edge technique that creates highly detailed 3D scenes from 2D photographs. For users, this means a very fast route to photorealistic environments without leaving the Brainstorm ecosystem and without the need for high-horsepower hardware. Suite 7 on eStudio also adds a native particle system, again with the aim of boosting productivity.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Through constant conversations with our users and with our technology partners, we use our R&amp;D resources to best effect to meet their real needs,” said Hector Viguer, Brainstorm chief operations officer. “That means understanding what those needs are, whether large or small.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“From there, we find the best solutions, using our own developments or the best on the market,” Viguer added. “Adding gaussian splatter for photorealistic rendering in Suite 7 means using the best algorithms and processes available. As an example, the Sony XYN splatter we will be demonstrating at IBC, or our seamless integration with the Unreal Engine, including all the latest tools in UE 5.8.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Working with AI tools to add the small touches makes workflows simple and streamlined,” he concluded. “Alongside keying and body tracking without a green screen, we have also used AI to add voice recognition and action triggering to provide more automated certainty to complex real-time sequences.”</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">Also new in Suite 7 are a raft of requested facilities, including tight integration and pre-build calibration for PTZ cameras and video walls. At IBC2026, Brainstorm is demonstrating these capabilities with a demonstration featuring the Sony FR7 Cinema Line PTZ camera, mounted on EVS T-Motion robotic column and rail, and an Alfalite LED wall. At the same time, Brainstorm will be present at the Sony stand with InfinitySet as part of the Ocellus demo, using a single InfinitySet workstation to drive a 3-camera setup.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">Brainstorm is also hosting the VWA (Virtual Worlds Association) on its IBC stand. Brainstorm is co-founder and member of the board of this European Association dedicated to promoting virtual technology, so this space will serve to introduce the VWA to the broadcast and audiovisual worlds.   </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</span></p>
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		<title>Brainstorm announces Suite 5</title>
		<link>https://www.brainstorm3d.com/brainstorm-announces-suite-5/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 15 Feb 2022 09:27:42 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston 3D]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[HDR]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[LED walls]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Suite 5]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=19436</guid>

					<description><![CDATA[Brainstorm announces the release of Brainstorm Suite 5, a major upgrade to its flagship products InfinitySet, Aston and eStudio that includes new, unique, and enhanced features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces the release of Brainstorm Suite 5, a major upgrade to its flagship products <strong>InfinitySet, Aston and eStudio</strong> that includes new, unique, and enhanced features designed to <strong>improve XR content creation and workflows</strong>, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their virtual content creation regardless if they are using LED walls or chroma sets to produce their virtual content.</p>
<p>As LED-based XR is becoming increasingly used, Brainstorm has developed new features that allow for <strong>easier, faster and more integrated creation of immersive XR content</strong> specifically designed to be displayed on large LED videowalls. With these features, Brainstorm’s clients will see their XR content creation significantly <strong>accelerated</strong> when creating in-context <strong>AR in LED walls, XR Set extensions</strong>, or even <strong>backgrounds for film and drama production</strong>. Suite 5 has a <strong>dedicated interface</strong> for creating XR installations, which allows for modelling <strong>any kind of video wall</strong>, including curved, shaped and corner installations, and map the desired 3D content in such model. This facilitates the creation of virtual AR content to be directly displayed and seen by the camera with the <strong>correct perspective</strong> at all times. Also, by taking advantage of the <strong>Layers</strong> and <strong>Stacking</strong> features of InfinitySet, different renders, even with different resolutions and aspect ratios, can be mapped in a canvas of <strong>any size and aspect</strong>.</p>
<p>In addition, the unique integration of InfinitySet and eStudio with <strong>Unreal Engine</strong> is now even tighter, allowing for the inclusion of fully editable Brainstorm scenes and templates within an Unreal project, and vice-versa. This is especially useful when creating<strong> AR projects within Unreal</strong>, which benefit from Brainstorm’s <strong>advanced data-driven graphics</strong> and <strong>broadcast workflows</strong> compatibility. This is coupled with the acclaimed UnrealControl feature which supports editing the Unreal Projects directly within InfinitySet’s familiar interface with total ease and control of blueprints, objects and parameters. Suite 5 also features a new, redesigned internal chroma keyer that includes a new mode that embeds the <strong>Unreal Engine chroma keyer</strong> directly into InfinitySet. Brainstorm Suite 5 is fully compatible with Unreal Engine 4.27 and will be with UE 5.</p>
<p>“Brainstorm has been deeply involved with Augmented Reality and Virtual Production for decades now, and Suite 5 is the result of applying our expertise to the new display methods that broadcasters and filmmakers are introducing into their workflows” says <strong>Hector Viguer</strong>, Brainstorm’s COO and Engineering Director. “The advanced features of Suite 5 will allow any user to comply with any kind of VR/AR/XR requirement, regardless of how complex it is, and leaving them free to choose the production workflow they feel is best for their production, whether LED walls or chroma keying. We want to be agnostic so we can provide a solution for any requirement.”</p>
<p>Some other features are included, like improved HDR workflows, and better integration with robotic heads from manufacturers such as Panasonic or Sony. Also, <strong>Edison</strong>, the company’s virtual studio in a box product designed for live events and presentations, will also benefit from some of the above plus its <strong>own features</strong> as a result of its upgrade to V5.</p>
<p>Brainstorm Suite 5 will be available on March 1st, and will also be demonstrated at <strong>NAB 2022</strong> at the Brainstorm booth N2608.</p>
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		<title>Brainstorm signs new distributor partnership with JB&#038;A</title>
		<link>https://www.brainstorm3d.com/brainstorm-distributor-jbna/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 18 May 2021 15:57:38 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[Brainstorm resellers]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[reseller]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[vr]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18674</guid>

					<description><![CDATA[Brainstorm is pleased to announce a new distributor partnership agreement has been signed with JB&#38;A, a leading value-add distributor of broadcast, post production, and pro AV technologies to system integrators and B2B resellers across North America. Acquired by the Exertis Group in December 2020, San Rafael, CA-based JB&#38;A has a significant presence in the Broadcast, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm is pleased to announce a new distributor partnership agreement has been signed with JB&amp;A, a leading value-add distributor of broadcast, post production, and pro AV technologies to system integrators and B2B resellers across North America. Acquired by the Exertis Group in December 2020, San Rafael, CA-based JB&amp;A has a significant presence in the Broadcast, Education, Government, House of Worship and Corporate segments, and will considerably strengthen Brainstorm’s presence in these individual markets via its indirect channel partner network across the USA and Canada.</p>
<p>More specifically, JB&amp;A has initially been assigned the distribution of Edison PRO, which will be launching imminently. Through Edison PRO Brainstorm offers an affordable and easy-to-use high-end presentation tool that quickly transforms any live, online presentation, or conference session into a fully immersive experience using Augmented Reality (AR) and virtual environments.</p>
<p>“JB&amp;A provides a unique approach to product and service distribution, acting as a value-added distributor,” comments Ruben Ruiz, EVP, Brainstorm, US &amp; Canada. “They have been able to create best-of-breed product workflows at the distributor level with an extensive list of value-added channel partners, and we look forward to working with them to greatly expand Brainstorm’s footprint across North America.”</p>
<p>“We are delighted to add Brainstorm to our roster of channel partners,” comments Jeff Burgess, JB&amp;A CEO. &#8220;Virtual production and 3D graphics in AR/VR/XR are technology trends in high demand in the industry across a growing number of sectors, and Brainstorm’s best-in-class product range is an excellent fit at many different levels for many different use cases.”</p>
<p>About JB&amp;A Distribution<br />
JB&amp;A is a leader in the fields of Video, Broadcast, Production, and Pro AV. They are dedicated to bringing the most innovative and complete solutions to market including: Digital Media Management, IP Streaming, Digital Projection, and Connectivity. JB&amp;A is staffed by industry experts, and is a unique mix of Consultant, Channel Partner, Solutions Provider and Distributor with an ecosystem of certified, tested and proven products and workflow solutions.</p>
<p>For more information about JB&amp;A, please visit <a href="https://jbanda.com" target="_blank" rel="noopener">https://jbanda.com</a>.</p>
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		<title>5GMediaHUB kicks off with Brainstorm tasked with defining cases of use for the project</title>
		<link>https://www.brainstorm3d.com/5gmediahub-kicks-off-with-brainstorm/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 22 Mar 2021 15:10:25 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[European project]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[Horizon 2020]]></category>
		<category><![CDATA[R&D]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[vr]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18181</guid>

					<description><![CDATA[Brainstorm is proud to announce its participation in the 5GMediaHUB project, which aims to accelerate the testing and validation of media applications with 5G technology. Brainstorm will lead the definition of the different cases of use of the project, its technical requirements, KPIs, and will also establish the basis on which the validation plan will [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm is proud to announce its participation in the 5GMediaHUB project, which aims to accelerate the <strong>testing and validation of media applications with 5G technology</strong>. Brainstorm will lead the definition of the different cases of use of the project, its technical requirements, KPIs, and will also establish the basis on which the validation plan will be designed. The specific scenario to be developed and validated by Brainstorm is focused on broadcasting panoramic virtual content optimally to multiple users.</p>
<p>The new H2020 5G-PPP Phase 3 project 5GMediaHUB “5G experimentation environment for 3rd party media services” began its activities in January 2021 with a kick-off meeting held virtually, in which the 17 consortium partners from 11 European countries, comprising of large companies, SMEs, Universities and Research Centers, discussed the plans regarding implementation of the project over the next three years, acknowledging the significant role and potential of 5G. The project is <strong>coordinated by the Centre Tecnològic de Telecomunicacions de Catalunya</strong> (CTTC) from Barcelona, Spain, a leader in 5G research in Europe.</p>
<p>The 5GMediaHUB project’s objective is to develop a testing and validation environment over two existing 5G experimental platforms located in Barcelona and Oslo, in order to create the <strong>5GMediaHUB Experimentation Facility</strong> which will constitute an elastic, secure, trusted, all-in-one and multitenant service execution and Network Applications (NetApps) development environment.</p>
<p>5GMediaHUB will offer 3rd party application developers, such as service providers, the opportunity to experiment, test and validate their media applications by using the 5GMediaHUB Experimentation Facility. This will reduce the time needed for an enterprise to make its services available to end-users. The outcomes of the project will <strong>benefit the European media industry</strong> considerably, particularly SMEs, enabling it to become a force to be reckoned with at a global level.</p>
<p>“In 5GMediaHUB we capitalize on the experience from previous 5G projects in network slicing and orchestration. Existing well-established 5G platforms will be extended during the project in order to test 3rd party media services to enable the EU to achieve its goal of becoming a world leader in 5G”, stated 5GMediaHub Project Coordinator <strong>Christos Verikoukis</strong>, Research Director at CTTC.</p>
<p>The use cases that will be tested are <strong>Immersive</strong> Augmented, Virtual and Extended Reality applications; <strong>smart media</strong> production; and smart media content distribution. The outcomes of the experiments will offer valuable information and insight regarding the 5GMediaHUB Experimentation Facility performance.</p>
<p>“The 5GMediaHub project will allow Brainstorm to use, test and validate 5G technology with its virtual reality and augmented reality graphic applications for the broadcast sector,” adds <strong>Francisco Ibáñez</strong>, R&amp;D Project Director at Brainstorm Multimedia.</p>
<p>Learn more on this project visiting <a href="https://www.5gmediahub.eu/" target="_blank" rel="noopener">www.5gmediahub.eu/</a></p>
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		<title>Brainstorm shows advanced AR workflows with Sony’s BRC camera line-up</title>
		<link>https://www.brainstorm3d.com/advanced-ar-workflows-with-sony-brc-cameras/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 22 Feb 2021 09:18:15 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[4K]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[BRC]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[ptz]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=17811</guid>

					<description><![CDATA[Brainstorm announces today the direct integration on InfinitySet with Sony’s BRC camera line-up, including the BRC-H800 and BRC-X1000. This integration provides state-of-the-art Augmented Reality (AR) and virtual set applications with the combination of Brainstorm’s legendary virtual set and AR experience with Sony’s cost-effective and easy-to-use PTZ cameras. InfinitySet can receive the video and tracking information [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces today the <strong>direct integration on InfinitySet with Sony’s BRC camera line-up</strong>, including the BRC-H800 and BRC-X1000. This integration provides state-of-the-art Augmented Reality (AR) and virtual set applications with the combination of Brainstorm’s legendary virtual set and AR experience with Sony’s cost-effective and easy-to-use PTZ cameras.</p>
<p>InfinitySet can receive the <strong>video and tracking information</strong> from the Sony cameras and <strong>render the virtual scene or the AR objects in real-time</strong>, even using photorealistic rendering and Unreal Engine, which creates a stunning visual experience for the viewers, affordable at the same time for any kind of production facility or broadcaster. On top of that, Brainstorm allows the Sony camera remote control RM-IP500 to direct InfinitySet’s virtual cameras. InfinitySet is the only virtual set and AR solution that allows this feature, allowing operators to run complex 3D virtual scenery in a familiar production environment.</p>
<p>In combination with InfinitySet, the BRC-H800 and X1000 are a powerful solution for enhancing storytelling and providing in-context AR graphics from external data sources, due to the advanced features of InfintySet, resulting from Brainstorm’s experience of more than 25 years in the development of real-time 3D graphics, virtual set and augmented reality solutions. The resulting workflow brings advanced AR to companies of any size and budget, by providing a <strong>PTZ tracking workflow</strong> that avoids the hassle of more complex tracking systems.</p>
<p>“Many of our products and solutions are built with modality and integration in mind so we’re always delighted to see them integrated in new and innovative workflows that broaden creative possibilities for producers and operators. Brainstorm has a series of truly distinctive software for virtual and AR set ups and we’re glad to be partnering with them here”, commented <strong>Norbert Paquet</strong>, Head of Live Production, Sony Professional Europe.</p>
<p>According to <strong>Thierry Gonzalo</strong>, Brainstorm’s Product Manager, “Our seamless integration with the Sony BRC camera line-up provides companies of any size to accomplish projects involving virtual sets and AR requirements, by using the PTZ tracking data and exceptional image quality from such cameras. Also, our ability to allow the Sony camera control to command InfinitySet’s production mode permits live production operators with no experience in virtual environments to run any virtual or AR show with total ease”.</p>
<p>Brainstorm and Sony will demonstrate this integration in a public <strong>webinar</strong> scheduled for March 5th, 2021, so anyone that wants to know more about this advanced workflow can register <strong><a href="https://eu.info.pro.sony/WN-FromVirtualtoAugmentedRealitySonyandBrainstorm-05-03-21_Registration_EN.html">here</a></strong>.</p>
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		<title>Brainstorm receives MegaGrant from Epic Games</title>
		<link>https://www.brainstorm3d.com/brainstorm-receives-megagrant-from-epic-games/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 21 Oct 2020 09:00:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[epic games]]></category>
		<category><![CDATA[megagrant]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[vr]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=17552</guid>

					<description><![CDATA[The company has been awarded a grant to develop an Unreal Engine-based template solution Brainstorm is pleased to announce that it has been awarded a MegaGrant from Epic Games for the development of Edison, a new Unreal Engine-based template and AR solution targeting the education sector. This new solution will further extend the already deep [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong><u>The company has been awarded a grant to develop an Unreal Engine-based template solution</u></strong></p>
<p>Brainstorm is pleased to announce that it has been awarded a MegaGrant from <strong><a href="https://www.epicgames.com">Epic Games</a></strong> for the development of <strong>Edison, a new Unreal Engine-based template and AR solution targeting the education sector</strong>. This new solution will further extend the already deep integration of other Brainstorm products with <a href="https://www.unrealengine.com"><strong>Unreal Engine</strong></a>, especially InfinitySet, for photorealistic virtual sets and augmented reality applications.</p>
<p>Edison is a new approach to education and the world of presentations as it is designed with ease of use in mind, giving non-expert users the flexibility and freedom to build <strong>highly advanced and visually engaging presentations</strong>. Edison enables presenters to use existing PPT or PDF files in immersive environments with <strong>photo-realistic backgrounds and augmented reality content</strong>. Key to the creative powers of the Edison is that it allows the presenters to also be included in such 3D environments with total ease.</p>
<p>Edison is the brainchild of 25 years of experience that Brainstorm has built up in <strong>broadcast quality virtual sets and real-time 3D graphics</strong>. This <strong>new audience</strong> is a wide-ranging user base consisting of teachers, lecturers and educators of all kinds and extends out to include those involved in <strong>live events and corporate presentations</strong>, and all the way through to YouTubers and internet entrepreneurs across multiple sectors. This breadth of user profiles have the same essential need &#8211; a sophisticated, yet simple to operate, toolset which will empower them to greatly enhance their presentations, with the objective of better informing and educating their audiences in captivating ways.</p>
<p>According to <strong>Ricardo Montesa</strong>, Brainstorm’s CEO and founder, “we are delighted with our existing partnership with Epic Games and the integration with Unreal Engine for our current product range, and so excited to receive this MegaGrant for developing Edison. We are sure this product will revolutionize education by using advanced, photorealistic AR, and will also provide new virtual presentation capabilities to other markets such as events, corporate and live presentations, which will benefit greatly from Edison’s advanced features, only previously available in large budget professional solutions.</p>
<p>MegaGrants are financial grants destined to fuel up creative, noteworthy, and innovative projects built in and around Unreal Engine or projects that enhance the open-source 3D graphics ecosystem, and cover a variety of endeavors from game development, architecture projects, and film production to academic uses and software tool development.</p>
<p>&nbsp;</p>
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