Augmented reality – Brainstorm

Mawja for Al Awla TV: Elevating Iraqi News to a new level

Miguel Churruca — Thu, 11 Dec 2025 09:08:22 +0000

Al Awla, one of Iraq’s leading television channels, faced the challenge of modernizing their facilities, starting with News operations. Faced with the growing complexity of live news, multiple simultaneous outputs, and the need for premium real- time graphics, Al Awla sought a solution that would combine broadcast- quality visuals with seamless integration into its established newsroom workflow. Partnering with regional systems integrator Majwa Group, they chose Brainstorm to bring its news graphics and on-air presentation to world-class level.

Mawja is a leading supplier & systems integrator for Professional Video, Audio, Lighting, Security and Broadcast Systems. Starting back then on 2017, and based on existing business experience in Audio, Video, Security, Media & Broadcast.

To know more about this project, please download the case study here

The Virtus Platform at the USC: Virtual Research at the University of Santiago de Compostela

Miguel Churruca — Thu, 22 May 2025 08:14:37 +0000

With its centenary history, USC exhibits its innovative background, with projects such as Virtus, which bridges the gap between academic innovation and the professional audiovisual sector, by researching in high quality virtual production technologies.

Supported by the EU Next Generation fund, Virtus was developed in collaboration with Brainstorm, as technology partner, and Broad Services, as systems integrator. Since its launch in October 2024, when they used hyper-realistic virtual sets created by Argonauts XR, a company specialized in creating scenes for virtual production, Virtus has demonstrated its ability to generate high quality, live virtual content.

To know more about this project, please download the case study in English or Spanish

Vívaro Video & Viña del Mar: Innovating live music festivals with AR

Miguel Churruca — Thu, 22 May 2025 08:14:37 +0000

The Viña del Mar International Song Festival is the most important music festival in Latin America and one of the longest-running music festivals in the world. Held annually in Viña del Mar, Chile, since 1960, the festival has firmly established itself as a landmark event in the international music scene, reaching a global audience of millions all around America and Europe.

For the 2025 edition of the festival, Vívaro Video brought innovative real-time augmented reality graphics to the music festival. Brainstorm supported this innovative approach with the company’s state-of-the-art virtual production solutions.

To know more about this project, please download the case study in English or Spanish

Broadley Studios – Virtual Production

Miguel Churruca — Mon, 18 Mar 2024 09:00:21 +0000

Broadley Studio is a fully equipped film & TV, live streaming and virtual production facility in central London. Partnering with Red Robin Films, and using InfinitySet, they produced a groundbreaking virtual reality music video for Oliver Anderson’s newest single “Saviour”.

The challenge was to create a captivating music video with a limited budget and tight timeframe, for which they realised that Virtual Production was the way to go. Learn more about this project, by downloading the case study here.

And if you want to read Broadley Studio’s case study, check it out here.

Gradient for JAB: A remotely produced trans-atlantic virtual event

Miguel Churruca — Sat, 11 Nov 2023 10:20:28 +0000

Gradient is a US-based full-service creative agency with experience at its core–operating in all dimensions. They create visceral human connections with lasting impact and believe in designing unparalleled experiences, whether in real life or virtually, driving human connection enhanced by innovative technology to generate results.

JAB, a widely known investment firm, relied on Gradient Experiential to produce and stream their annual investor conference, produced directly from JAB’s office in London and simultaneously fed across the world into one seamless platform. Quite a challenge for a virtual production!

To know more about this project, please download the case study here

Streaming Colombia® – Corporate Events

Miguel Churruca — Mon, 29 Aug 2022 11:52:57 +0000

Streaming Colombia is an events company whose DNA is permanent innovation. Apart from its experience with face-to-face events of all kinds, both corporate presentations and specific events or business meetings, the company’s spirit has always been to stand out from the competition, and for this they have invested in creativity, passion and innovation.

During the pandemic, given the difficulty of maintaining the usual in-person and physical events calendar, Streaming Colombia saw both a crisis and an opportunity, and decided to bet fully on virtual events, an area that they had previously explored. And, after an intense search for a technological partner that could accompany them in their vision, Juan Pablo Prieto Sánchez, CEO and co-founder of this company, decided to bet on Brainstorm’s Edison PRO, a product that at that time was starting its commercial journey, but at the same time was supported by a solid company and its proven advanced technology.

To know more about this project, please download the case study in English or Spanish

IQOO BGIS 2021

Miguel Churruca — Fri, 22 Jul 2022 16:37:11 +0000

Nimble XR and Tesseract Esports – XR Set Extensions and AR Graphics for IQOO BGIS

The Esports event IQOO BGIS 2021 took advantage of the vast experience and graphics expertise of Nimble XR and Tesseract Esports, with the creation of XR set extension and AR graphics for the live event, inspired by game visuals.

Tesseract Esports was founded in 2015 to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. Tesseract were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country. They have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific.

For the production of the 2021 IQOO BattleGround Mobile India Series (IQOO BGIS 2021), the organizers’ requirement was to have a virtual environment without a green background or a LED wall. To achieve this, Tesseract partnered with Nimble XR, a leading virtual production company in India that has been dipping their feet into the esports broadcast market over the past few years – taking the tried and tested ‘battle-proven’ Brainstorm real-time engine and expertise from the world of elections and real-world sports broadcasting and translating it into an esports offering that really delivers.

To know more about this project, please download the Case Study.

Global Alumni

Miguel Churruca — Fri, 08 Apr 2022 15:48:33 +0000

Global Alumni – Transforming Higher Education through Technology

Global Alumni is an edtech company which uses Brainstorm solutions to generate virtual spaces in three dimensions to carry out synchronous sessions with professors and students for different universities.

Global Alumni is a an edtech company operating in Spain and Latin America, dedicated to the digital transformation of the best educational institutions in the world: MIT, University of Chicago, Chicago Booth, UCLA or Esade, to mention just a few. Through cutting-edge technologies and constant innovation, Global Alumni has managed to break down physical and language boundaries, allowing professionals from anywhere in the world to access the most advanced knowledge, regardless of their native language.

When choosing the technology required to fulfil its vision, Global Alumni decided to go beyond simple video conferencing. It is known that the use of virtual production and augmented reality increases the audience’s attention and allows the concepts to be better explained, so the company decided to invest not only on connectivity, but to combine it with advanced content creation, and the abilityto present topics in an engaging and attractive way, focusing on the latest technologies for virtual creation.

To know more about this project, please download the case study.

HI-END – EA Sports

Miguel Churruca — Fri, 11 Feb 2022 11:03:13 +0000

EA Sports is the subsidiary of Electronic Arts, which develops sports video games, among which is the famous football (soccer) game FIFA, which is licensed by the International Football Federation (FIFA).

LaLiga and EA SPORTS introduced the Team Of The Season (TOTS) awards in 2022, with the aim of rewarding the best players of the year in our competition, and partnered with Hi-End to create a top- quality online event.

To know more about this project, please download the case study in English or Spanish

HI-END – Mapfre

Miguel Churruca — Fri, 11 Feb 2022 11:03:13 +0000

In March 2022 Mapfre, one of the main Spanish insurance companies with 90 years of history and more than 30M clients, summoned all its employees simultaneously, for the first time, to detail its new strategic plan. Of course, bringing together 32,000 professionals from more than 40 countries plus another 250,000 people including agents, delegates and suppliers, is a huge event, and, due to its importance and the size of the audience, the company didn’t want to prepare just the typical videoconference session.

Mapfre opted for an immersive virtual production to convey the company’s new strategy on a global level, creating a virtual corporate event streamed simultaneously at thousands of people in more than 40 countries.

To know more about this project, please download the case study in English or Spanish