JAB, a widely known investment firm,  relied on Gradient Experiential to produce and stream their annual investor conference, produced directly from JAB’s office in London and simultaneously fed across the world into one seamless platform. Quite a challenge for a virtual production!

To know more about this project, please download the case study here

To know more about this project, please download the case study.

medArt Basel is the largest medical congress in Switzerland. The Basel University Hospital started organising this convention, aimed at the German-speaking medical community 16 years ago. Since then, the congress has evolved from a 100% physical event to a mix of physical event and virtual platform based content and activities. With an average of 2000 professionals attending in person, this year the event had to go fully virtual if they wanted to celebrate it this time, due to the impossibility of hosting a physical event during the pandemic.

In order to achieve its goal, and only a few months before the date of the event, planned for May 5^th to the 7^th, the organisation got in touch with Nominari Schweiz GmbH, a production company that covers the entire area of video production, being the live streams the core business of the company. Taking into account the demanding expectations of the client, and that the auditorium where they have been hosting the congress does not look too good for a virtual live event, Nominari proposed them the option of deploying virtual production techniques to place the speakers on a virtual set, and the idea was most welcome by the hospital.

Set to providing the best results to the client, Nominari made a quick yet extensive market research and eventually reached out to Markus Wallies of ITcon4media, Brainstorm’s official reseller for the German-speaking region, who managed the request promptly and provided Nominari with a virtual production kit consisting of an InfinitySet 4 TrackFree turn-key solution and a three day long remote training imparted by a Brainstorm application specialist based in Madrid, both in record time.

Thanks to having adopted the virtual form for this year, medArt Basel halved its overall production costs while they doubled the number of registrants of the previous years, reaching the 4000 attendee mark, since the registration fee could be dropped dramatically and attendees could also save on travel costs. When the event was done, a survey among the congress attendees revealed that most of them were so happy about this edition of the congress that they would like next year’s edition to be equally virtual.

The Basel University Hospital was also delighted for doubling the usual number of attendees as well as for the great visual and practical results achieved and how quick and easy was for Nominari to carry out the virtual production and streaming, that they are seriously considering the adoption of this virtual form for the congress for the years to come. For the same reasons, Congrex has also mentioned to Nominari that they are going to offer this new fully virtual way of hosting congresses to their client base of medical institutions all around the world that organise this kind of events.

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TD Ameritrade provides its customers with educational events around the country called Market Drives. Each of these events draws several hundreds to a thousand people. Due to the COVID-19 pandemic crisis, TD Ameritrade had to cancel four of Market Drive events. To fill this void, Broadcast Management Group (BMG) proposed replacing upcoming Market Drive events with virtual Town Halls events. TD Ameritrade Network (TDAN) agreed, and asked BMG to produce the first event in six days. On Saturday, April 4th, 2020, BMG produced an incredibly successful, four-hour-long, live Town Hall for TDAN at their Chicago Studio. BMG created all of the show graphics, a complete virtual set, and also configured six remote locations. After the success of this event, on May 30^th BMG produced the second virtual live event.

Brainstorm has been TD Ameritrade’s trusted virtual set solution over the past three years. So naturally, the Brainstorm Suite was chosen to design, build, and broadcast the virtual environment.

BMG’s creative services team developed a 4-hour live town hall featuring a host, social media correspondent, and six contributors. Both the host and some correspondent were shot in front of a green screen using Brainstorm virtual set technology. The six contributors were integrated into the live program using at-home REMI kits that were designed and engineered by Broadcast Management Group’s system integration division. In order to add a layer of engagement with at-home viewers, the program integrated live questions via Twitter and Facebook as well as pre-submitted video questions. BMG’s creative division developed the show format, show rundown, designed all virtual sets, and created all show graphics for the town hall.

BMG used one Infinity Set renderer together with a traditional control room to cut the show. Studio camera feeds were Panasonic AW-UE150 PTZ cameras, and the remote feeds were brought in utilizing LiveU.

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Over the past 20 years, MIG has hosted on-site live streaming events for many global Fortune 100 companies and recently pivoted to virtual live streaming events using InfinitySet for many of their clients. To provide the highest quality standards for their customers, MIG relies on a virtual production system configuration comprised of a turnkey InfinitySet +Track with Unreal Engine solution running on an HP Z4 workstation, and a camera tracked jib with Stype RedSpy, and an Ultimatte 12 chromakeyer. MIG also uses additional cameras locked off for virtual camera movements, and all cameras are controlled and rendered on a single workstation. Now, a second phase of the installation includes a second InfinitySet workstation that can travel for the ability to take the system on the road and produce these virtual sets and productions on location. MIG also offers this service as a rental to companies looking to bring their gear and talent so they can produce these types of evens at the company’s location. They can create the whole experience and combine their creative teams that have experience working with live events and virtual sets.

To cope with the current worldwide limitations for traveling and mobility, Brainstorm provided MIG with remote installation and training, which proved tremendously successful. Even with the demanding requirements a tracking system has, the InfinitySet +Track with Unreal Engine solution was installed and calibrated remotely by Brainstorm engineers. The training was also provided remotely by a Brainstorm application specialist based in the company’s US headquarters in New York. Within 5 days of delivery, MIG’s staff were fully operational, and broadcasting live virtual productions on their own.

Because of the powerful features and ease of use of InfinitySet, MIG has provided service to dozens of their clients since day one of the installation, producing complex events like live tele-transportations of presenters, shot live in different cities and placing them together in the virtual studio, simultaneously. With a system that provides no noticeable lag-time, MIG was even able to bring in live interviews onto a huge video wall by using standard streaming and teleconference applications.

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ANTV is an Indonesian free-to-air television network based in South Jakarta. It is owned by Visi Media Asia, a company started in 2004 by Bakrie Global Ventura, which owns other media including the online news website VIVANews and two television channels, tvOne and ANTV. These media broadcsts news, sports, and lifestyle content on traditional and online platforms.

ANTV was launched on January 1, 1993 as a local television station in the Lampung province. In the same month it was awarded a government license for nationwide broadcasting, and moved its studio to Jakarta. On April 30, 2006, Rupert Murdoch’s News Corporation, through STAR TV and Fox International Channels, bought a 20% stake in ANTV. As of today, ANTV has 24 relay stations covering 155 cities across Indonesia and reaches 130 million people.

ANTV recently adquirid an InfinitySet to produce their Virtual Quiz (taping) show, which normaly involves one or two hosts or actors, promoting a specific brand or product (product knowledge) broadcasted at a specific show. InfinitySet was selected to replace the hard sets the show normally used, which requited to be updated for each customer. Such customers, ranging from IT and consumer technology to food companies, promote their products on the show itself, so using virtual set technology for the show was a no-brainer.

As ANTV realized the advantages of using virtual set technology in terms of cost savings, props manufacturing, ease of use or production optimization, the company decided to invest in virtual sets. On top of that, InfinitySet provides fully realistic virtual sets, and also allows to easily change the graphics according to the products.

The complete system comprises an InfinitySet workstation receiving the signal of two fixed cameras, that can take full advantage of the TrackFreeTM capabilities of InfinitySet, adding further flexibility with virtual camera dettaching, moves and flies of the fixed camera signals, which means ANTV can fully produce the complete show with InfintiySet. Additionally, for better integration with their current workflow, InfinitySet includes the 3DMax Importer plugin to directly import the virtual sets. After starting on-air, ANTV produces around 20 shows a month with asignificant sales increase.

To know more about this project, please download the case study.