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	<title>broadcast &#8211; Brainstorm</title>
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	<title>broadcast &#8211; Brainstorm</title>
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	<item>
		<title>Brainstorm News Q1 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-news-q1-2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 14:24:32 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
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		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[ISE 2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21658</guid>

					<description><![CDATA[The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next. When collaboration becomes the demo: Storm [&#8230;]]]></description>
										<content:encoded><![CDATA[<p id="ember1273" class="ember-view reader-text-block__paragraph">The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next.</p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" id="ember1274" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQGH2U6YATCebQ/article-inline_image-shrink_1000_1488/B4EZ1OekFYJ8AU-/0/1775138141917?e=1776902400&amp;v=beta&amp;t=NaI1KmDGfkbvFfJIoz1wolBzJgXWnTvZyD4ODQVbXkw" alt="KitPlus Interview with Miguel Churruca explaining Brainstorm's participation in Storm ISE" width="1488" height="837" /><figcaption class="wp-caption-text">KitPlus Interview with Miguel Churruca explaining Brainstorm&#8217;s participation in Storm ISE</figcaption></figure>
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<h2 id="ember1275" class="ember-view reader-text-block__heading-2">When collaboration becomes the demo: Storm ISE</h2>
<p id="ember1276" class="ember-view reader-text-block__paragraph"><strong>Integrated Systems Europe (ISE)</strong> in Barcelona brought together a wide range of technologies and partners across the AV and broadcast ecosystem, and <strong>Brainstorm</strong> was pleased to be part of the <strong>Alfalite</strong> stand during the show. Together with <strong>Dejero </strong>and several other partners, we contributed to the <strong>Storm ISE</strong> demonstration, a <strong>live-streamed, emergency response simulation</strong> connecting technologies across multiple booths. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.youtube.com/watch?v=njSYZFHfY6U" target="_self" data-test-app-aware-link="">Watch here &gt;</a></p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1277" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQEHN1vht2cEyg/article-inline_image-shrink_1000_1488/B4EZ1Oe_G8JIAQ-/0/1775138241206?e=1776902400&amp;v=beta&amp;t=6WapxZ_rCGZqKB5gMqHMw6fIk1HZ5TlKYy8tzQjEIfA" alt="Launch of Suite 7 at NAB Show 2026" width="1488" height="837" /><figcaption class="wp-caption-text">Launch of Suite 7 at NAB Show 2026</figcaption></figure>
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<h2 id="ember1278" class="ember-view reader-text-block__heading-2">Introducing Suite 7 at NAB</h2>
<p id="ember1279" class="ember-view reader-text-block__paragraph"><strong>Suite 7</strong> brings together the company’s flagship applications, including <strong>InfinitySet</strong> for virtual and XR production, <strong>Aston</strong> for real time graphics, and <strong>Edison</strong> for immersive virtual and AR live events, all powered by the eStudio render engine. This development focuses strongly on efficiency and workflow improvements, enabling advanced virtual production, graphics and AR pipelines to run on a single workstation while making better use of modern GPU architectures. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/" target="_self" data-test-app-aware-link="">Read the full PR</a> &gt; or <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/meet-us-nab-2026/" target="_self" data-test-app-aware-link="">Book a meeting &gt;</a></p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1280" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQHfTJjeGf3ZZg/article-inline_image-shrink_1000_1488/B4EZ1OfHB5GYAQ-/0/1775138289356?e=1776902400&amp;v=beta&amp;t=JS2JxzfZEL_3B6JlVgAqijXi3ESUB8NVzYC9X6axRbA" alt="Mastering 3D Real-Time Graphics presentation by Francisco Gallego" width="1488" height="837" /><figcaption class="wp-caption-text">Mastering 3D Real-Time Graphics presentation by Francisco Gallego</figcaption></figure>
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<h2 id="ember1281" class="ember-view reader-text-block__heading-2">Opening the doors at Pinewood Studios</h2>
<p id="ember1282" class="ember-view reader-text-block__paragraph"><strong>Brainstorm hosted</strong> an Open House at the <strong>Sony</strong> Digital Media Production Centre at<strong> Pinewood Studios</strong>! Attendees were able to explore how virtual production technologies are being used to create high quality content in a flexible and sustainable way, meet fellow innovators, and get inspired by the most advanced tools for virtual content creation. The Open House featured<strong> InfintiySet</strong> with a dedicated LED screen and Sony&#8217;s new <strong>Ocellus</strong>. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/book-a-demo/" target="_self" data-test-app-aware-link="">Request a demo &gt;</a></p>
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		<title>Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 15:51:03 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21637</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.  Suite 7 [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Suite 7 brings together all of the Brainstorm flagship products: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer’s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events. These applications can run on eStudio, Brainstorm’s acclaimed render engine, also updated as part of Suite 7.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Responding to our users, our goal with Suite 7 is around efficiency and workflows,” said Miguel Churruca, marketing and communications director at Brainstorm. “The new functionalities will make users’ lives easier when creating the most advanced virtual content, no matter the application.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">With growing pressure on all businesses to embrace sustainability, long a commitment championed by Brainstorm, Suite 7 is focused on hardware and software efficiency and flexibility. It makes seamless use of dual GPU workstations, which boosts the performance of a single licence while minimising hardware footprint and energy costs.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Integration within the suite delivers the fastest interoperability between the Brainstorm eStudio render engine and Unreal, again for highly efficient performance. In a virtual studio, for example, you can input three cameras, compose them with Unreal and output all three channels simultaneously in a single workstation. Alternatively, the architecture could be used for set extension or multiple AR objects in just one render node on one hardware device.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">InfinitySet and Aston both enjoy better interoperability and have new video wall management features including advanced options for the component graphics such as animated presets and interaction logic between templates. InfinitySet now includes 360˚ output per render, paving the way to content for virtual glasses.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">As well as new features like QuickStart and Teleporter for automatic talent tracking with 4k cameras, Edison now has a lite version. Eddie is specifically oriented towards education, while still being able to call on all the other elements of the Edison ecosystem.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Virtual environments, including augmented reality, are a central part of production for broadcast, movies, live events and AV,” added Churruca. “With Suite 7 we are liberating creativity by giving artists and designers the tools they need, which are responsive, fast to output, and make significant strides towards sustainability.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">See Brainstorm Suite 7 at NAB Show 2026 on booth N2352 and find out more at </span><a href="http://brainstorm3d.com/"><span data-contrast="none">brainstorm3d.com</span></a></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">
<h4 data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">Book a meeting with us at NAB Show 2025</h4>
<p><a href="https://www.brainstorm3d.com/meet-us-nab-2026/">Book a meeting &gt; </a></p>
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		<title>Brainstorm announces Suite 5</title>
		<link>https://www.brainstorm3d.com/brainstorm-announces-suite-5/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 15 Feb 2022 09:27:42 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
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		<category><![CDATA[aston 3D]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[HDR]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[LED walls]]></category>
		<category><![CDATA[live production]]></category>
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		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
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		<category><![CDATA[Suite 5]]></category>
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		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=19436</guid>

					<description><![CDATA[Brainstorm announces the release of Brainstorm Suite 5, a major upgrade to its flagship products InfinitySet, Aston and eStudio that includes new, unique, and enhanced features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces the release of Brainstorm Suite 5, a major upgrade to its flagship products <strong>InfinitySet, Aston and eStudio</strong> that includes new, unique, and enhanced features designed to <strong>improve XR content creation and workflows</strong>, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their virtual content creation regardless if they are using LED walls or chroma sets to produce their virtual content.</p>
<p>As LED-based XR is becoming increasingly used, Brainstorm has developed new features that allow for <strong>easier, faster and more integrated creation of immersive XR content</strong> specifically designed to be displayed on large LED videowalls. With these features, Brainstorm’s clients will see their XR content creation significantly <strong>accelerated</strong> when creating in-context <strong>AR in LED walls, XR Set extensions</strong>, or even <strong>backgrounds for film and drama production</strong>. Suite 5 has a <strong>dedicated interface</strong> for creating XR installations, which allows for modelling <strong>any kind of video wall</strong>, including curved, shaped and corner installations, and map the desired 3D content in such model. This facilitates the creation of virtual AR content to be directly displayed and seen by the camera with the <strong>correct perspective</strong> at all times. Also, by taking advantage of the <strong>Layers</strong> and <strong>Stacking</strong> features of InfinitySet, different renders, even with different resolutions and aspect ratios, can be mapped in a canvas of <strong>any size and aspect</strong>.</p>
<p>In addition, the unique integration of InfinitySet and eStudio with <strong>Unreal Engine</strong> is now even tighter, allowing for the inclusion of fully editable Brainstorm scenes and templates within an Unreal project, and vice-versa. This is especially useful when creating<strong> AR projects within Unreal</strong>, which benefit from Brainstorm’s <strong>advanced data-driven graphics</strong> and <strong>broadcast workflows</strong> compatibility. This is coupled with the acclaimed UnrealControl feature which supports editing the Unreal Projects directly within InfinitySet’s familiar interface with total ease and control of blueprints, objects and parameters. Suite 5 also features a new, redesigned internal chroma keyer that includes a new mode that embeds the <strong>Unreal Engine chroma keyer</strong> directly into InfinitySet. Brainstorm Suite 5 is fully compatible with Unreal Engine 4.27 and will be with UE 5.</p>
<p>“Brainstorm has been deeply involved with Augmented Reality and Virtual Production for decades now, and Suite 5 is the result of applying our expertise to the new display methods that broadcasters and filmmakers are introducing into their workflows” says <strong>Hector Viguer</strong>, Brainstorm’s COO and Engineering Director. “The advanced features of Suite 5 will allow any user to comply with any kind of VR/AR/XR requirement, regardless of how complex it is, and leaving them free to choose the production workflow they feel is best for their production, whether LED walls or chroma keying. We want to be agnostic so we can provide a solution for any requirement.”</p>
<p>Some other features are included, like improved HDR workflows, and better integration with robotic heads from manufacturers such as Panasonic or Sony. Also, <strong>Edison</strong>, the company’s virtual studio in a box product designed for live events and presentations, will also benefit from some of the above plus its <strong>own features</strong> as a result of its upgrade to V5.</p>
<p>Brainstorm Suite 5 will be available on March 1st, and will also be demonstrated at <strong>NAB 2022</strong> at the Brainstorm booth N2608.</p>
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		<title>Brainstorm cancels its participation at NAB 2021</title>
		<link>https://www.brainstorm3d.com/brainstorm-cancels-nab-2021/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 14 Sep 2021 16:05:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
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		<category><![CDATA[infinityset]]></category>
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		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18919</guid>

					<description><![CDATA[Brainstorm announces the cancellation of its participation in the upcoming NAB 2021. The Spanish company has been attending NAB for 25 consecutive years, almost since its foundation, which makes this decision all the more difficult to take, and particularly so due to the high hopes Brainstorm had of once again having a physical presence with [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces the cancellation of its participation in the upcoming NAB 2021. The Spanish company has been attending NAB for 25 consecutive years, almost since its foundation, which makes this decision all the more difficult to take, and particularly so due to the high hopes Brainstorm had of once again having a physical presence with a booth at NAB and re-engaging in person with stakeholders, partners and clients alike.</p>
<p>Despite delaying the decision in the hope that NAB  2021 would be the opportunity to again meet with customers, partners, providers, and the market in general, the current situation is so uncertain in terms of travel bans, social distancing, and other health and safety measures, that Brainstorm has reluctantly decided to withdraw from the exhibition. For Brainstorm the well-being of its staff, visitors and others involved in the Show is of paramount importance, for which the decision, although extremely difficult, was made with everyone’s health and safety uppermost in mind.</p>
<p>Brainstorm appreciates the enormous efforts that the NAB committee has made to ensure a safe show, however we must face the fact that the situation in the wider world is outside of their control.</p>
<p>According to Ricardo Montesa, CEO and founder of Brainstorm, “It is with great regret that we announce this decision not to attend NAB 2021, but the safety of our staff, customers and partners is the driving force behind it, despite the new features and announcements we had in mind for the Show. Since 1995 we have been exhibiting with great success, and as members of NAB we are very much looking forward to exhibiting at NAB 2022.”</p>
<p>Brainstorm is already beginning to work on its participation at NAB 2022, in the hope that it will represent the return of the shows as we know them.</p>
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		<title>PRODU Tecnología presents the Honorific Award to Ricardo Montesa</title>
		<link>https://www.brainstorm3d.com/produ-tecnologia-honorific-award-ricardo-montesa/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 30 Jun 2021 09:47:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[eStudio]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18841</guid>

					<description><![CDATA[&#8220;For his career, his drive, his dedication and his undeniable legacy to the audiovisual industry, PRODU presented the Honorific Award to Ricardo Montesa, CEO and founder of Brainstorm. Richard Izarra, editor-in-chief at PRODU, conferred the distinction on him, precisely thanks to the Brainstorm technology that enabled to place them together in a virtual set. Ricardo [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>&#8220;For his career, his drive, his dedication and his undeniable legacy to the audiovisual industry, PRODU presented the Honorific Award to Ricardo Montesa, CEO and founder of Brainstorm. Richard Izarra, editor-in-chief at PRODU, conferred the distinction on him, precisely thanks to the Brainstorm technology that enabled to place them together in a virtual set.</p>
<p>Ricardo Montesa is passionate about innovation. His studies in Industrial Engineering culminated in a graphics proposal for the audiovisual world. Little time was needed for that inner strength to become Brainstorm, a pioneer in the world of graphics, data visualisation, 3D objetcs and, more recently, augmented reality and the optimisation of resources with virtual sets.</p>
<p>&#8220;Thank you very much for this distinction, which surprises me personally&#8221; said Montesa, moved by the distinction.</p>
<p>Ricardo, university professor, project leader, a man of our time and our corridors, is undoubtedly a pillar of innovation in this industry, who uses his ideas, and shows them from virtual sets, with amazing scenarios created by software , to add &#8211; who would say &#8211; much more magic to TV.</p>
<p>Ricardo Montesa (Valencia, 1960) is the CEO of Brainstorm, a provider of real-time interactive 3D graphics solutions. He achieved an Industrial Engineering degree from the Polytechnic University of Valencia. After his final degree project, he founded Montesa Grafics, a company dedicated to the development of specific software for real-time 3D and 2D rendering of graphics, mainly aimed at contests and elections.</p>
<p>In 1993 he founded, with other partners, Brainstorm Multimedia, a company of which he has been CEO and Director of Development ever since. Under his direction, Brainstorm presented and began marketing the software called eStudio in 1994, currently the world’s reference for the generation of real-time 3D graphics and virtual scenery, including applications for sports and electoral events.</p>
<p>Between 1996 and 1997 he joined George Lucas&#8217; Industrial Light and Magic (ILM) company in San Rafael, California, as a software developer for special effects. After his American experience, he returned to Spain to retake the technical direction of Brainstorm, directing the design and development of the applications created by the company, applications that are used today in many of the largest and most prestigious television networks around the world such as BBC (UK), NHK (JP), KBS (KO), NBC (USA), RTL (DE) and TVE (ES).</p>
<p>Ricardo Montesa is an experienced speaker with outstanding teaching experience at the University, and his vision has led Brainstorm to be awarded for its innovative work on numerous occasions&#8221;.</p>
<p>*Extracted from the <a href="https://www.produ.com/noticias/ricardo-montesa-una-mentalidad-hiperrealista" target="_blank" rel="noopener">PRODU news piece</a>.</p>
<p>*The awards show was entirely produced using <a href="https://www.brainstorm3d.com/products/edison/" target="_blank" rel="noopener">Edison PRO</a>, Brainstorm&#8217;s brand new product for live virtual events and presentations. Watch following the whole <a href="https://www.premiosprodutecno.com" target="_blank" rel="noopener">PRODU Tecnología Awards Ceremony</a>.</p>
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		<title>Brainstorm shows advanced AR workflows with Sony’s BRC camera line-up</title>
		<link>https://www.brainstorm3d.com/advanced-ar-workflows-with-sony-brc-cameras/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 22 Feb 2021 09:18:15 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[4K]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[BRC]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[ptz]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=17811</guid>

					<description><![CDATA[Brainstorm announces today the direct integration on InfinitySet with Sony’s BRC camera line-up, including the BRC-H800 and BRC-X1000. This integration provides state-of-the-art Augmented Reality (AR) and virtual set applications with the combination of Brainstorm’s legendary virtual set and AR experience with Sony’s cost-effective and easy-to-use PTZ cameras. InfinitySet can receive the video and tracking information [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces today the <strong>direct integration on InfinitySet with Sony’s BRC camera line-up</strong>, including the BRC-H800 and BRC-X1000. This integration provides state-of-the-art Augmented Reality (AR) and virtual set applications with the combination of Brainstorm’s legendary virtual set and AR experience with Sony’s cost-effective and easy-to-use PTZ cameras.</p>
<p>InfinitySet can receive the <strong>video and tracking information</strong> from the Sony cameras and <strong>render the virtual scene or the AR objects in real-time</strong>, even using photorealistic rendering and Unreal Engine, which creates a stunning visual experience for the viewers, affordable at the same time for any kind of production facility or broadcaster. On top of that, Brainstorm allows the Sony camera remote control RM-IP500 to direct InfinitySet’s virtual cameras. InfinitySet is the only virtual set and AR solution that allows this feature, allowing operators to run complex 3D virtual scenery in a familiar production environment.</p>
<p>In combination with InfinitySet, the BRC-H800 and X1000 are a powerful solution for enhancing storytelling and providing in-context AR graphics from external data sources, due to the advanced features of InfintySet, resulting from Brainstorm’s experience of more than 25 years in the development of real-time 3D graphics, virtual set and augmented reality solutions. The resulting workflow brings advanced AR to companies of any size and budget, by providing a <strong>PTZ tracking workflow</strong> that avoids the hassle of more complex tracking systems.</p>
<p>“Many of our products and solutions are built with modality and integration in mind so we’re always delighted to see them integrated in new and innovative workflows that broaden creative possibilities for producers and operators. Brainstorm has a series of truly distinctive software for virtual and AR set ups and we’re glad to be partnering with them here”, commented <strong>Norbert Paquet</strong>, Head of Live Production, Sony Professional Europe.</p>
<p>According to <strong>Thierry Gonzalo</strong>, Brainstorm’s Product Manager, “Our seamless integration with the Sony BRC camera line-up provides companies of any size to accomplish projects involving virtual sets and AR requirements, by using the PTZ tracking data and exceptional image quality from such cameras. Also, our ability to allow the Sony camera control to command InfinitySet’s production mode permits live production operators with no experience in virtual environments to run any virtual or AR show with total ease”.</p>
<p>Brainstorm and Sony will demonstrate this integration in a public <strong>webinar</strong> scheduled for March 5th, 2021, so anyone that wants to know more about this advanced workflow can register <strong><a href="https://eu.info.pro.sony/WN-FromVirtualtoAugmentedRealitySonyandBrainstorm-05-03-21_Registration_EN.html">here</a></strong>.</p>
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		<title>UNITEL relies on Brainstorm for the coverage of Bolivia elections</title>
		<link>https://www.brainstorm3d.com/unitel-bolivia-elections/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Fri, 23 Oct 2020 08:00:11 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[aston 3D]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[estudios virtuales]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=17580</guid>

					<description><![CDATA[Brainstorm was a key player in UNITEL&#8217;s coverage of the Bolivian general elections. The network deployed intense coverage on Sunday&#8217;s program, culminating in the real-time augmented reality graphics of the count that began to appear in the early hours of Monday 19th, consisting of hemi-cycles for senators and deputies, explanatory map and results graphics by [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm was a key player in UNITEL&#8217;s coverage of the Bolivian general elections. The network deployed intense coverage on Sunday&#8217;s program, culminating in the real-time augmented reality graphics of the count that began to appear in the early hours of Monday 19th, consisting of hemi-cycles for senators and deputies, explanatory map and results graphics by candidates, all created from external data coming from the Electoral Committee.</p>
<p>UNITEL decided to carry out a technological migration in favour of Brainstorm in 2019, which culminated in the electoral process of the same year. In the 2020 Elections, InfinitySet and Aston have been key to the generation of the graphics based on real-time data and their representation in the form of augmented reality shown in interaction with the channel anchors.</p>
<p>&#8220;Brainstorm&#8217;s technology, with InfinitySet and Aston, allows us to inform and deliver the data in an accurate, didactic and entertaining way with virtual elements, augmented reality and on-air graphics in real time with data of the result of the surveys and the official counts of the day of the election. Once again, UNITEL is a leader in the development of election graphics with the help of Brainstorm technology. We are proud to have been able to present the information in an attractive and understandable way to our audience,&#8221; says Andrés Guerra Vergara, Director of Production and Programming at UNITEL.</p>
<p>According to Sergio Amuchastegui, Brainstorm’s Sales Manager for Latin America and the Caribbean, &#8220;UNITEL&#8217;s process in Bolivia began in March 2019 when, after more than 10 years of using a technology that is now out of the market, the Interdisciplinary group made up of UNITEL producers, engineers and, of course, administrators, decided to give Brainstorm their trust for their stations in Santa Cruz, La Paz and Cochabamba. This pandemic has not taken us away from our clients, but on the contrary, it has brought us closer every day and we continue with projects of this level that we will soon discolse&#8221;.</p>
<p>Despite the pandemic caused by the COVID-19, Brainstorm had the opportunity to provide online support to UNITEL&#8217;s excellent team to ensure that the latest technologies presented by the Spanish brand were used to their full potential, thus providing the best possibilities for this electoral coverage.</p>
<p>&nbsp;</p>
<p><iframe loading="lazy" title="vimeo-player" src="https://player.vimeo.com/video/508567766" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>&nbsp;</p>
<p><iframe loading="lazy" title="vimeo-player" src="https://player.vimeo.com/video/493729068" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
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		<title>Brainstorm response to Coronavirus</title>
		<link>https://www.brainstorm3d.com/brainstorm-response-to-coronavirus/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 17 Mar 2020 06:15:52 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=15906</guid>

					<description><![CDATA[Despite the logical concerns on the evolution of the coronavirus pandemic and the effects it is having on the broadcast and media industry, at Brainstorm we are committed to preserving the health and well-being of our staff and shareholders, while continuing to support our customers and responding to market requirements. We will surely overcome this [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Despite the logical concerns on the evolution of the coronavirus pandemic and the effects it is having on the broadcast and media industry, at Brainstorm we are committed to preserving the health and well-being of our staff and shareholders, while continuing to support our customers and responding to market requirements. We will surely overcome this situation, but in the meantime we want to ensure that our resellers, customers, partners and users are fully attended to and business remains as fluid as possible.</p>
<p>Brainstorm has taken the necessary steps to ensure that our staff worldwide can work remotely to prevent contamination, so customer support, development and commercial activities will not be affected by the situation derived from any restrictions that might be taken due to the pandemic.</p>
<p>Communications via web, email, phone or social media will be active as usual, and our staff will be available 100% to manage any queries. We will, of course, reinforce our online channels and activities, so that users, customers and new enquiries can be attended to as they deserve, with increased online demonstrations, webinars and product information.</p>
<p>Last but not least, we are working with industry organizations such as the NAB, IBC, IABM and many others, as well as with our industry partners, resellers and specialized media to continue to manage current activities and adapt our communication and related strategies to guarantee the continued effectiveness of our future activities to the benefit of all those we work with.</p>
<p>Ricardo Montesa, Brainstorm’s CEO and founder.</p>
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		<title>MOOV selects Brainstorm to create virtual set, augmented reality and motion graphics content</title>
		<link>https://www.brainstorm3d.com/moov-selects-brainstorm/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 11 Nov 2019 09:30:05 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual set]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=15686</guid>

					<description><![CDATA[MOOV will use Brainstorm’s InfinitySet, the virtual set and AR solution, and Aston, the motion graphics creation and playout solution, for new, advanced and exciting projects the company will develop in 2020 and beyond, which include virtual sets, augmented reality and real-time motion graphics for News and Sports content.]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, leading manufacturer of real-time 3D graphics, augmented reality and virtual studio solutions, announces the agreement with MOOV, the UK’s leading sport &amp; events graphics company, to become a preferred virtual studio solutions supplier. As a consequence of this agreement, <strong>MOOV will use Brainstorm’s </strong><strong><a href="https://www.brainstorm3d.com/products/infinityset/" target="_blank" rel="noopener noreferrer">InfinitySet</a></strong>, the virtual set and AR solution, <strong>and </strong><strong><a href="https://www.brainstorm3d.com/products/aston/" target="_blank" rel="noopener noreferrer">Aston</a></strong>, the motion graphics creation and playout solution, for new, advanced and exciting projects the company will develop in 2020 and beyond, which include virtual sets, augmented reality and real-time motion graphics for News and Sports content.</p>
<p>“Our clients have increasingly demanding requirements for graphics and virtual reality, and we found Brainstorm the perfect partner to fulfil such needs” says Nevil Appleton, Director and Co-founder of MOOV. “Along with its flexibility, reliability and clever integration of Unreal Engine, Brainstorm also has proven and robust data integration which allows us to further expand the system’s capabilities and match our requirements.”</p>
<p>With arguably the most advanced real-time 3D motion graphics feature set, Brainstorm’s Combined Render Engine with Unreal Engine is unique in the industry as it seamlessly combines the most advanced data-driven graphics creation with the photorealistic backgrounds rendered with Unreal Engine, all in a <strong>simplified workflow involving a single workstation</strong>. Also, the ability of Aston to render PBR materials allows for CG and motion graphics to matching the hyper-realistic results obtained with Unreal Engine, which results in a seamless integration between the different objects from different applications.</p>
<p>According to David Alexander, Brainstorm’s Commercial Director, “Our heritage and experience of over 25 years in developing advanced real-time graphics and virtual sets applications were crucial in achieving this agreement. In essence, Brainstorm’s solutions, providing state-of-the-art, photorealistic results combining on-screen graphics and augmented reality objects in hyper-realistic virtual sets that are indistinguishable from reality, were key factors in reaching a decision to cement a long-term partnership between our two companies”.</p>
<p>Founded in 2000 by Duncan Foot &amp; Nev Appleton, <strong>MOOV is a sports and events graphics company that delivers a high-quality, all-round graphics solution</strong> coupled with excellent multi-skilled operational staff. The company is recognised for its innovation and design, participating in high-profile sporting events including Wimbledon, The Grand National, Commonwealth Games, Winter and Summer Olympic and Paralympic Games. MOOV provides services to UK and International broadcasters such as BBC, BT Sport ITV, and Channel 4, to name just a few.</p>
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		<title>Grupo Radio Centro of Mexico relies on Brainstorm for the launch of new TV channel La Octava</title>
		<link>https://www.brainstorm3d.com/grupo-radio-centro-mexico-brainstorm-la-octava/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 04 Nov 2019 12:00:06 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[3dgraphics]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[real time]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual set]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=15679</guid>

					<description><![CDATA[Brainstorm has been instrumental in the launch of La Octava, the new HD television station owned by Grupo Radio Centro. After evaluating all current technologies, Brainstorm was selected by systems integrator Teletec to supply production equipment to the new channel and has provided the equipment for the virtual studios, including four InfinitySet systems for fixed and tracked cameras with Stype, as well as several Aston and OnDemand stations, for the creation and play-out of advanced graphics.]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, leading manufacturer of real-time 3D graphics, augmented reality and virtual studio solutions, has been instrumental in the <strong>launch of La Octava, the new HD television station owned by Grupo Radio Centro</strong>. This new channel entails the incursion of GRC in generalist TV broadcasting and adds to the numerous radio stations, including Cadena OIR, owned by the group. After evaluating all current technologies, Brainstorm was selected by systems integrator Teletec to supply production equipment to the new channel, focusing on news, magazines, sports and financial analysis.</p>
<p>For the launch of the channel, <strong>Brainstorm has provided the equipment for the virtual studios</strong>, including <strong>4 <a href="https://www.brainstorm3d.com/products/infinityset/" target="_blank" rel="noopener noreferrer">InfinitySet </a></strong>systems for fixed and tracked cameras with Stype, as well as <strong>several <a href="https://www.brainstorm3d.com/products/aston/" target="_blank" rel="noopener noreferrer">Aston</a> and <a href="https://www.brainstorm3d.com/products/ondemand-playout/" target="_blank" rel="noopener noreferrer">OnDemand</a> </strong>stations, for the creation and play-out of advanced graphics. Brainstorm has been the ideal partner for Teletec to accomplish a project never seen before in Mexico, which combines Brainstorm&#8217;s patented TrackFree<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> technology with Epic Games&#8217; Unreal Engine. With all this, La Octava will deliver to the viewer hyper-realistic quality 3D sets in real time, without having to combine real sets with green screens.</p>
<p>Also, Brainstorm&#8217;s <a href="https://www.brainstorm3d.com/services/" target="_blank" rel="noopener noreferrer">Production Department</a> has collaborated in the creation of numerous Aston graphics templates and a variety of photorealistic virtual sets in Unreal, to facilitate the implementation of the system, as well as several movies designed for virtual TeleTransporter projects. Attending to the client&#8217;s needs, <strong>Brainstorm&#8217;s Production Department has created a clean, fresh and unique look</strong> in Mexico, and these creative services have been crucial in completing the installation in record time.</p>
<blockquote><p>&#8220;We have achieved all this in just one month with all the support of our partner Teletec, who managed to build a synergy with the client that enabled this project to become a reality. The growth and success of La Octava is guaranteed thanks to their anchors and these 100% photo-realistic virtual sets, the first in Mexico&#8221;, states Sergio Amuchastegui from Brainstorm Latin America.</p></blockquote>
<p>This installation adds to the excellent results that Brainstorm Latin America is obtaining in 2019, where the company is growing for the third consecutive year, attaining a<strong> sales record</strong> thanks to the trust of clients such as Turner Argentina, Turner Chile, UNITEL Bolivia and now Grupo Radio Centro in Mexico.</p>
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