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	<title>virtual reality &#8211; Brainstorm</title>
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	<link>https://www.brainstorm3d.com</link>
	<description>Real time 3D graphics and virtual set solutions</description>
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	<title>virtual reality &#8211; Brainstorm</title>
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	<item>
		<title>Brainstorm News Q1 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-news-q1-2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 14:24:32 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[ISE 2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21658</guid>

					<description><![CDATA[The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next. When collaboration becomes the demo: Storm [&#8230;]]]></description>
										<content:encoded><![CDATA[<p id="ember1273" class="ember-view reader-text-block__paragraph">The start of the year has already brought a mix of events, collaborations and new developments for the Brainstorm team. From ISE in Barcelona to preparations for NAB Show and showcases at Pinewood Studios, here is a quick look at what has been happening and what is coming next.</p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" id="ember1274" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQGH2U6YATCebQ/article-inline_image-shrink_1000_1488/B4EZ1OekFYJ8AU-/0/1775138141917?e=1776902400&amp;v=beta&amp;t=NaI1KmDGfkbvFfJIoz1wolBzJgXWnTvZyD4ODQVbXkw" alt="KitPlus Interview with Miguel Churruca explaining Brainstorm's participation in Storm ISE" width="1488" height="837" /><figcaption class="wp-caption-text">KitPlus Interview with Miguel Churruca explaining Brainstorm&#8217;s participation in Storm ISE</figcaption></figure>
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<h2 id="ember1275" class="ember-view reader-text-block__heading-2">When collaboration becomes the demo: Storm ISE</h2>
<p id="ember1276" class="ember-view reader-text-block__paragraph"><strong>Integrated Systems Europe (ISE)</strong> in Barcelona brought together a wide range of technologies and partners across the AV and broadcast ecosystem, and <strong>Brainstorm</strong> was pleased to be part of the <strong>Alfalite</strong> stand during the show. Together with <strong>Dejero </strong>and several other partners, we contributed to the <strong>Storm ISE</strong> demonstration, a <strong>live-streamed, emergency response simulation</strong> connecting technologies across multiple booths. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.youtube.com/watch?v=njSYZFHfY6U" target="_self" data-test-app-aware-link="">Watch here &gt;</a></p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1277" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQEHN1vht2cEyg/article-inline_image-shrink_1000_1488/B4EZ1Oe_G8JIAQ-/0/1775138241206?e=1776902400&amp;v=beta&amp;t=6WapxZ_rCGZqKB5gMqHMw6fIk1HZ5TlKYy8tzQjEIfA" alt="Launch of Suite 7 at NAB Show 2026" width="1488" height="837" /><figcaption class="wp-caption-text">Launch of Suite 7 at NAB Show 2026</figcaption></figure>
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<h2 id="ember1278" class="ember-view reader-text-block__heading-2">Introducing Suite 7 at NAB</h2>
<p id="ember1279" class="ember-view reader-text-block__paragraph"><strong>Suite 7</strong> brings together the company’s flagship applications, including <strong>InfinitySet</strong> for virtual and XR production, <strong>Aston</strong> for real time graphics, and <strong>Edison</strong> for immersive virtual and AR live events, all powered by the eStudio render engine. This development focuses strongly on efficiency and workflow improvements, enabling advanced virtual production, graphics and AR pipelines to run on a single workstation while making better use of modern GPU architectures. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/" target="_self" data-test-app-aware-link="">Read the full PR</a> &gt; or <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/meet-us-nab-2026/" target="_self" data-test-app-aware-link="">Book a meeting &gt;</a></p>
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<figure style="width: 1488px" class="wp-caption aligncenter"><img decoding="async" id="ember1280" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/v2/D4E12AQHfTJjeGf3ZZg/article-inline_image-shrink_1000_1488/B4EZ1OfHB5GYAQ-/0/1775138289356?e=1776902400&amp;v=beta&amp;t=JS2JxzfZEL_3B6JlVgAqijXi3ESUB8NVzYC9X6axRbA" alt="Mastering 3D Real-Time Graphics presentation by Francisco Gallego" width="1488" height="837" /><figcaption class="wp-caption-text">Mastering 3D Real-Time Graphics presentation by Francisco Gallego</figcaption></figure>
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<h2 id="ember1281" class="ember-view reader-text-block__heading-2">Opening the doors at Pinewood Studios</h2>
<p id="ember1282" class="ember-view reader-text-block__paragraph"><strong>Brainstorm hosted</strong> an Open House at the <strong>Sony</strong> Digital Media Production Centre at<strong> Pinewood Studios</strong>! Attendees were able to explore how virtual production technologies are being used to create high quality content in a flexible and sustainable way, meet fellow innovators, and get inspired by the most advanced tools for virtual content creation. The Open House featured<strong> InfintiySet</strong> with a dedicated LED screen and Sony&#8217;s new <strong>Ocellus</strong>. <a class="wIMnxsbLvWuchZgIBdcFECHLvfKGbzRQyRJs " tabindex="0" href="https://www.brainstorm3d.com/book-a-demo/" target="_self" data-test-app-aware-link="">Request a demo &gt;</a></p>
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		<title>Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-transforms-productivity-and-sustainability-with-suite-7-at-nab-show-2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 15:51:03 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3d real-time graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[NAB Show 2026]]></category>
		<category><![CDATA[Suite 7]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21637</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.  Suite 7 [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7, at NAB Show (booth N2352, Las Vegas Convention Centre, 19 – 22 April). This new version brings together significant advances in functionality and productivity and delivers practical power on a single on-premises workstation, making for a significant reduction in carbon footprint.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Suite 7 brings together all of the Brainstorm flagship products: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer’s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events. These applications can run on eStudio, Brainstorm’s acclaimed render engine, also updated as part of Suite 7.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Responding to our users, our goal with Suite 7 is around efficiency and workflows,” said Miguel Churruca, marketing and communications director at Brainstorm. “The new functionalities will make users’ lives easier when creating the most advanced virtual content, no matter the application.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">With growing pressure on all businesses to embrace sustainability, long a commitment championed by Brainstorm, Suite 7 is focused on hardware and software efficiency and flexibility. It makes seamless use of dual GPU workstations, which boosts the performance of a single licence while minimising hardware footprint and energy costs.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">Integration within the suite delivers the fastest interoperability between the Brainstorm eStudio render engine and Unreal, again for highly efficient performance. In a virtual studio, for example, you can input three cameras, compose them with Unreal and output all three channels simultaneously in a single workstation. Alternatively, the architecture could be used for set extension or multiple AR objects in just one render node on one hardware device.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">InfinitySet and Aston both enjoy better interoperability and have new video wall management features including advanced options for the component graphics such as animated presets and interaction logic between templates. InfinitySet now includes 360˚ output per render, paving the way to content for virtual glasses.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">As well as new features like QuickStart and Teleporter for automatic talent tracking with 4k cameras, Edison now has a lite version. Eddie is specifically oriented towards education, while still being able to call on all the other elements of the Edison ecosystem.</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">“Virtual environments, including augmented reality, are a central part of production for broadcast, movies, live events and AV,” added Churruca. “With Suite 7 we are liberating creativity by giving artists and designers the tools they need, which are responsive, fast to output, and make significant strides towards sustainability.”</span><span data-ccp-props="{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:2,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span data-contrast="none">See Brainstorm Suite 7 at NAB Show 2026 on booth N2352 and find out more at </span><a href="http://brainstorm3d.com/"><span data-contrast="none">brainstorm3d.com</span></a></p>
<p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">
<h4 data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px">Book a meeting with us at NAB Show 2025</h4>
<p><a href="https://www.brainstorm3d.com/meet-us-nab-2026/">Book a meeting &gt; </a></p>
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		<title>Brainstorm celebrates 30 years in the business at IBC</title>
		<link>https://www.brainstorm3d.com/brainstorm-at-ibc-2023/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 12 Sep 2023 14:28:17 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual sets]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=20608</guid>

					<description><![CDATA[Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will exhibit at IBC for the 25th time in the company’s 30th Anniversary. Brainstorm is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will exhibit at IBC for the 25<sup>th</sup> time in the company’s 30<sup>th</sup> Anniversary. Brainstorm is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast market.</p>
<p>Brainstorm will showcase its most advanced technologies, starting with a spectacular presentation in the main Virtual Production Theater, demonstrating the immense possibilities InfinitySet offers for creating virtual content of all kind. The main demo will display advanced, <strong>photorealistic augmented and mixed reality</strong> content in a highly visually engaging presentation, by using a <strong>combination of chroma sets and shaped LED videowalls</strong>, provided by <strong>Alfalite</strong>, the European LED manufacturer, and featuring real-time, seamless extra-render and <strong>set extension with color-matching 3D LUTs</strong>, in-context <strong>AR motion graphics</strong>, fully immersive talent tele-transport, multi-background content and much more. Fully compatible with <strong>Unreal Engine 5</strong>, InfinitySet now includes <strong>full integration</strong> of objects created in InfinitySet or Aston within the UE environment and vice-versa, including shadows, reflections, and AR with Unreal Engine, providing <strong>unmatched flexibility</strong> for content creation.</p>
<p><strong>Motion graphics</strong> are essential in any broadcast workflow, and Brainstorm will show how <strong>Aston</strong> can provide designers with the most advanced tools for <strong>data-driven, in-context, AR graphics</strong>, which can be displayed in <strong>immersive virtual environments</strong>, including UE scenes, and seamlessly <strong>interact</strong> with the scene and the talents. Aston will also show how <strong>multi-channel graphics</strong> can easily and transparently be part of any show, enhancing the information and making it more attractive for the audience. The graphics system will also showcase dedicated Touchscreen, Esports and Weather applications.</p>
<p>Also, Brainstorm will showcase the latest developments of its <strong>Edison Ecosystem</strong>. Built around <strong>Edison PRO</strong>, it is a complete solution that transforms any live or online presentation into an immersive experience by using AR and virtual environments. The Edison ecosystem includes <strong>control devices</strong> (Stream Deck) or free applications like <strong>Edison OnDemand. </strong>The ecosystem also includes the custom-built capture environment <strong>EdisonGO</strong>, an iOS application available for all users that provides video and tracking to Edison. This ecosystem of tools enhances storytelling with easily created real-time 3D graphics and other visual aids, while presenters are immersed in a virtual, photorealistic environment, running the presentation with clickers or other remote devices.</p>
<p>Also, Brainstorm and MOOV will feature a daily session at 1pm, in which Adam Lawrence, creative director of MOOV and Miguel Churruca, marketing and communications director of Brainstorm, will talk about the ITV Sport Rugby World Cup project, which extensively uses virtual production for such Sports event.</p>
<p>According to Héctor Viguer, the company’s COO and CTO, “For a company like Brainstorm, turning 30 years old is a fantastic achievement, which reinforces our philosophy of continued innovation and encourages us to keep pushing the boundaries of technology to make our users’ dreams come true, virtually!”</p>
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		<title>Brainstorm concludes AdMiRe, the European Commission funded project within the Horizon 2020 Programme</title>
		<link>https://www.brainstorm3d.com/brainstorm-concludes-admire-european-commission-funded-project-horizon-2020-programme/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Fri, 05 Aug 2022 15:54:57 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[European project]]></category>
		<category><![CDATA[Horizon 2020]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual reality]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=19956</guid>

					<description><![CDATA[Brainstorm has successfuly coordinated the European Project AdMiRe &#8220;Advanced Mixed Realities&#8221; funded by the European Commission under the Horizon 2020 Programme. &#8220;The project focuses on the development and validation of Mixed Reality solutions to improve the interest and participation of the television audience as well as the generation of more attractive content&#8221;, says Francisco Ibáñez, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm has successfuly coordinated the European Project AdMiRe &#8220;Advanced Mixed Realities&#8221; funded by the European Commission under the Horizon 2020 Programme.</p>
<p>&#8220;The project focuses on the development and validation of Mixed Reality solutions to improve the interest and participation of the television audience as well as the generation of more attractive content&#8221;, says Francisco Ibáñez, R&amp;D Project Manager at Brainstorm and Coordinator of AdMiRe. The project has been successfully completed and AdMiRe has been properly validated by the three participating broadcasters: NRK (Norway), TVR (Romania) and Premier Media (Ireland).</p>
<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/GK0u2EC52k8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></p>
<p>With a simple App installed on a cell phone, tablet or laptop, jointly developed by UPF University (Spain) and Brainstorm, the audience is captured perfectly. Their stream is sent to AdMiRe&#8217;s servers where the silhouette of the captured person is extracted. The AdMiRe project integrates, among others, the NVIDIA Maxine silhouette extraction algorithms to be able to capture the audience on any background (without the need to use green screen). The integration of the audience, guests, collaborators or presenters is done with the Brainstorm InfinitySet graphic solution, which requires the use of NVDIA graphics cards for its correct keying, and the background extraction and super resolution modules developed by EPFL University (Switzerland). The captured person can remotely participate in the TV shows as if they were physically there.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-19959 size-large" src="https://www.brainstorm3d.com/wp-content/uploads/2022/08/AdMire_Collage_2-Large-1024x756.jpeg" alt="admire collage 2 large" width="900" height="664" srcset="https://www.brainstorm3d.com/wp-content/uploads/2022/08/AdMire_Collage_2-Large-1024x756.jpeg 1024w, https://www.brainstorm3d.com/wp-content/uploads/2022/08/AdMire_Collage_2-Large-300x221.jpeg 300w, https://www.brainstorm3d.com/wp-content/uploads/2022/08/AdMire_Collage_2-Large-768x567.jpeg 768w, https://www.brainstorm3d.com/wp-content/uploads/2022/08/AdMire_Collage_2-Large.jpeg 1280w" sizes="auto, (max-width: 900px) 100vw, 900px" /></p>
<p>Javier Montesa, Technical Coordinator of the Project, explains that “AdMiRe incorporates highly innovative video capture, processing and transmission technologies, as well as super-resolution and background subtraction technologies in order to bring the viewers to the television sets in the most realistic and simple way possible, through the use of mobile devices”. Unlike the current technique that allows remote participation in television programs through a simple video, AdMiRe has achieved that the viewers can be perfectly integrated into the scene as if they were physically on the set, generating an excellent visual perception for the audience. AdMiRe also allows broadcasters to save costs by bringing collaborators and guests to TV sets and supports the European Commission&#8217;s &#8220;green deal&#8221; policies.</p>
<p>Francisco adds that “with the AdMiRe project, Brainstorm has taken the first step towards the future remote production of television programs by integrating presenters, guests and collaborators from different parts of the planet into the same program, interacting and participating as if they were all physically together and being practically imperceptible to the audience”.</p>
<p>Brainstorm has also integrated and validated AdMiRe with Disguise (UK) for XR (Extended Reality) studio technology based on LED screen. The whole validation process has been designed and developed by NTNU.</p>
<p>The progress of the project and the results obtained can be followed on <a href="http://www.admire3d.eu">www.admire3d.eu</a> as well as on the project&#8217;s social networks.</p>
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		<title>Brainstorm cancels its participation at NAB 2021</title>
		<link>https://www.brainstorm3d.com/brainstorm-cancels-nab-2021/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 14 Sep 2021 16:05:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18919</guid>

					<description><![CDATA[Brainstorm announces the cancellation of its participation in the upcoming NAB 2021. The Spanish company has been attending NAB for 25 consecutive years, almost since its foundation, which makes this decision all the more difficult to take, and particularly so due to the high hopes Brainstorm had of once again having a physical presence with [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces the cancellation of its participation in the upcoming NAB 2021. The Spanish company has been attending NAB for 25 consecutive years, almost since its foundation, which makes this decision all the more difficult to take, and particularly so due to the high hopes Brainstorm had of once again having a physical presence with a booth at NAB and re-engaging in person with stakeholders, partners and clients alike.</p>
<p>Despite delaying the decision in the hope that NAB  2021 would be the opportunity to again meet with customers, partners, providers, and the market in general, the current situation is so uncertain in terms of travel bans, social distancing, and other health and safety measures, that Brainstorm has reluctantly decided to withdraw from the exhibition. For Brainstorm the well-being of its staff, visitors and others involved in the Show is of paramount importance, for which the decision, although extremely difficult, was made with everyone’s health and safety uppermost in mind.</p>
<p>Brainstorm appreciates the enormous efforts that the NAB committee has made to ensure a safe show, however we must face the fact that the situation in the wider world is outside of their control.</p>
<p>According to Ricardo Montesa, CEO and founder of Brainstorm, “It is with great regret that we announce this decision not to attend NAB 2021, but the safety of our staff, customers and partners is the driving force behind it, despite the new features and announcements we had in mind for the Show. Since 1995 we have been exhibiting with great success, and as members of NAB we are very much looking forward to exhibiting at NAB 2022.”</p>
<p>Brainstorm is already beginning to work on its participation at NAB 2022, in the hope that it will represent the return of the shows as we know them.</p>
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		<title>5GMediaHUB kicks off with Brainstorm tasked with defining cases of use for the project</title>
		<link>https://www.brainstorm3d.com/5gmediahub-kicks-off-with-brainstorm/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Mon, 22 Mar 2021 15:10:25 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[European project]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[Horizon 2020]]></category>
		<category><![CDATA[R&D]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[vr]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18181</guid>

					<description><![CDATA[Brainstorm is proud to announce its participation in the 5GMediaHUB project, which aims to accelerate the testing and validation of media applications with 5G technology. Brainstorm will lead the definition of the different cases of use of the project, its technical requirements, KPIs, and will also establish the basis on which the validation plan will [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm is proud to announce its participation in the 5GMediaHUB project, which aims to accelerate the <strong>testing and validation of media applications with 5G technology</strong>. Brainstorm will lead the definition of the different cases of use of the project, its technical requirements, KPIs, and will also establish the basis on which the validation plan will be designed. The specific scenario to be developed and validated by Brainstorm is focused on broadcasting panoramic virtual content optimally to multiple users.</p>
<p>The new H2020 5G-PPP Phase 3 project 5GMediaHUB “5G experimentation environment for 3rd party media services” began its activities in January 2021 with a kick-off meeting held virtually, in which the 17 consortium partners from 11 European countries, comprising of large companies, SMEs, Universities and Research Centers, discussed the plans regarding implementation of the project over the next three years, acknowledging the significant role and potential of 5G. The project is <strong>coordinated by the Centre Tecnològic de Telecomunicacions de Catalunya</strong> (CTTC) from Barcelona, Spain, a leader in 5G research in Europe.</p>
<p>The 5GMediaHUB project’s objective is to develop a testing and validation environment over two existing 5G experimental platforms located in Barcelona and Oslo, in order to create the <strong>5GMediaHUB Experimentation Facility</strong> which will constitute an elastic, secure, trusted, all-in-one and multitenant service execution and Network Applications (NetApps) development environment.</p>
<p>5GMediaHUB will offer 3rd party application developers, such as service providers, the opportunity to experiment, test and validate their media applications by using the 5GMediaHUB Experimentation Facility. This will reduce the time needed for an enterprise to make its services available to end-users. The outcomes of the project will <strong>benefit the European media industry</strong> considerably, particularly SMEs, enabling it to become a force to be reckoned with at a global level.</p>
<p>“In 5GMediaHUB we capitalize on the experience from previous 5G projects in network slicing and orchestration. Existing well-established 5G platforms will be extended during the project in order to test 3rd party media services to enable the EU to achieve its goal of becoming a world leader in 5G”, stated 5GMediaHub Project Coordinator <strong>Christos Verikoukis</strong>, Research Director at CTTC.</p>
<p>The use cases that will be tested are <strong>Immersive</strong> Augmented, Virtual and Extended Reality applications; <strong>smart media</strong> production; and smart media content distribution. The outcomes of the experiments will offer valuable information and insight regarding the 5GMediaHUB Experimentation Facility performance.</p>
<p>“The 5GMediaHub project will allow Brainstorm to use, test and validate 5G technology with its virtual reality and augmented reality graphic applications for the broadcast sector,” adds <strong>Francisco Ibáñez</strong>, R&amp;D Project Director at Brainstorm Multimedia.</p>
<p>Learn more on this project visiting <a href="https://www.5gmediahub.eu/" target="_blank" rel="noopener">www.5gmediahub.eu/</a></p>
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		<title>InfinitySet 3.1 changes the game in virtual production</title>
		<link>https://www.brainstorm3d.com/infinityset-3-1-changes-game-virtual-production/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Fri, 06 Sep 2019 10:06:57 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[HDR]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[PBR]]></category>
		<category><![CDATA[ray tracing]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=15530</guid>

					<description><![CDATA[Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will showcase InfinitySet 3.1, the latest version of its award-winning augmented reality and virtual set solution, at IBC (booth 7-C19). Version 3.1 introduces a plethora of high-end, advanced rendering features that, in addition to its Combined Render Engine with Unreal Engine, allow InfinitySet to [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will showcase <a href="https://www.brainstorm3d.com/products/infinityset/" target="_blank" rel="noopener noreferrer"><strong>InfinitySet 3.1</strong></a>, the latest version of its award-winning augmented reality and virtual set solution, at IBC (booth 7-C19). Version 3.1 introduces a plethora of <a href="https://www.brainstorm3d.com/advanced-rendering/" target="_blank" rel="noopener noreferrer"><strong>high-end, advanced rendering features</strong></a> that, in addition to its Combined Render Engine with Unreal Engine, allow InfinitySet to create <strong>the most realistic content for virtual and mixed reality, virtual sets, real-time postproduction and film pre-visualization</strong>.</p>
<p>InfinitySet takes full advantage of the latest hardware developments found in NVIDIA RTX GPU technology, to deliver the best rendering quality available in the market. In addition, by using NVIDIA RTX GPUs, InfinitySet can deliver <strong>real-time ray tracing</strong>, which provides a much <strong>more accurate rendering</strong>, especially with complex light conditions. Ray tracing offers more natural, more realistic rendered images, which is essential for photorealistic content generation.</p>
<p>Using these technologies along with other advanced rendering capabilities like the <strong>Combined Render Engine with Unreal Engine, PBR materials </strong>and<strong> HDR</strong>, InfinitySet can create virtual content that can’t be distinguished from reality. This opens the door for content providers to use InfinitySet to create amazingly rendered backgrounds and scenes for drama or even film production, significantly reducing costs while opening new sources of revenue. For other broadcast applications such as virtual sets or augmented reality, InfinitySet provides <strong>unmatched, hyper-realistic quality both for backgrounds and graphics</strong>.</p>
<p>InfinitySet performs at its best within complex broadcast environments, working as a <strong>hub system for a number of technologies and hardware</strong> required for virtual set and augmented reality operation, such as hardware chroma keyers, tracking devices, cameras, mixers and many other. This puts InfinitySet firmly at the centre of the virtual operation as well as transcending the <strong>real-time broadcast</strong> boundaries by entering the <strong>drama and film</strong> markets by providing <strong>real-time virtual production </strong>capabilities.</p>
<p>Héctor Viguer, Brainstorm’s CTO and Innovation Director, says: “Because of Brainstorm’s continuous innovation, InfinitySet is ahead of the game in terms of flexibility, feature set and content quality. Its latest features, coupled with the amazing hardware innovations provided by NVIDIA, provide unseen possibilities for advanced content creation and virtual production in broadcast, drama and film”.</p>
<p>InfinitySet will also showcase a new module to <strong>enhance presentations</strong> by creating <strong>advanced AR content</strong> using material from any presentation tool, such as Microsoft PowerPoint or Adobe PDF, and including keyed talents. For News, Shows or other content involving talents and additional AV material, this module <strong>simplifies content production</strong> by creating a new interface that <strong>minimises complexity</strong> in the setup and display of the different assets that integrate the presentation/show: slides, pictures, movies, PDF or PPT presentations, 3D objects and many more, including Aston projects and forms.</p>
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