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	<title>virtual set &#8211; Brainstorm</title>
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	<link>https://www.brainstorm3d.com</link>
	<description>Real time 3D graphics and virtual set solutions</description>
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	<title>virtual set &#8211; Brainstorm</title>
	<link>https://www.brainstorm3d.com</link>
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	<item>
		<title>Brainstorm launches Engram, a dedicated asset management to complete the broadcast graphics environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-launches-engram-a-dedicated-asset-management-to-complete-the-broadcast-graphics-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 09:31:09 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21785</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production with Engram, a specialist asset management platform. Engram will be demonstrated and launched at IBC2026. In broadcast facilities, and particularly for news and sport, teams need to communicate to create, check and place graphics elements, quickly [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production with <a href="https://www.brainstorm3d.com/products/engram-asset-manager/">Engram</a>, a specialist asset management platform. Engram will be demonstrated and launched at IBC2026.</p>
<p>In broadcast facilities, and particularly for news and sport, teams need to communicate to create, check and place graphics elements, quickly and securely. Because of its extensive experience in applications like this, Brainstorm has designed a wide-access, multi-site asset management system tuned specifically to these requirements.</p>
<p>Engram is a HTML-based platform, with interfaces matched to the specific needs of journalists, editors, designers, production operators and system administrators. Work orders connect editorial requests to graphics production, ensuring that rights management and quality control are protected, along with versioning and sign-off. It tightly integrates with Brainstorm products, including eStudio, Aston,  InfinitySet and Edison, so the same editorial and management workflows apply whether the request is for a simple caption or a complete AR sequence.</p>
<p>“Our many users around the world tell us that our graphics systems provide the speed and productivity they need in fast-paced environments,” said Miguel Churruca, marketing and communications director at Brainstorm. “What they needed was a management layer that could keep up, that could track everything from workloads on designers to rights clearances, as well as moving material through the system from sourcing to formatting for air. That is why we are excited to unveil Engram at IBC.”</p>
<p>The busy Brainstorm presence at IBC2026 showcases the latest developments in graphics technology, embodied in Suite 7, the latest release of software across the product range, alongside the launch of Engram. The stand also includes a green screen studio with a Sony FR7 Cinema Line camera, showcasing how a high-quality PTZ camera integrates with Brainstorm graphics for real-time augmented reality.</p>
<p>“With the practical advances in Suite 7, our creative platforms InfinitySet, Aston and Edison, together with our acclaimed render engine eStudio, meet the real challenges of today’s high pressure broadcast environment,” said Hector Viguer, Brainstorm’s chief operating officer. “Engram is the natural extension, providing comprehensive asset management and workflow tracking for ever more efficiency.</p>
<p>“Making life simple and cost-effective is obviously a key goal,” Viguer added. “But so too is sustainability: a long-term commitment of ours and a topic at the top of every conversation. With Suite 7 and Engram we have focused on fine-tuning software to run with maximum effectiveness on standard in-house hardware, minimizing footprint and energy costs, a vital contribution to good stewardship as well as business benefits.”</p>
<p>IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</p>
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		<item>
		<title>Brainstorm unveils major enhancements to its Suite 7 environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-unveils-major-enhancements-to-its-suite-7-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 15:57:05 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[IBC2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21763</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer</span><span data-contrast="none">’</span><span data-contrast="none">s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The original launch of Suite 7 brought a whole raft of new creative tools, alongside major productivity boosts. All three frontline creative packages are bundled with eStudio, Brainstorm’s acclaimed render engine. With the significant efficiency enhancements in Suite 7, InfinitySet works seamlessly on dual GPU workstations, delivering the performance required by live broadcast operations while minimizing hardware and energy costs.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The new additions to Suite 7 add AI tools, as well as enhancing still further the performance of the render engine. Using AI, InfinitySet can now track talents for keying without the need for a green screen, providing high-quality keying from a wide range of environments. Moreover, AI Body Tracking can identify and follow body parts of the on-screen talent for automated live interaction with 3D graphics components, making for more engaging ways of explaining and demonstrating complicated concepts on screen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The power of the eStudio render engine is increased yet more with the addition of native gaussian splatter, a cutting-edge technique that creates highly detailed 3D scenes from 2D photographs. For users, this means a very fast route to photorealistic environments without leaving the Brainstorm ecosystem and without the need for high-horsepower hardware. Suite 7 on eStudio also adds a native particle system, again with the aim of boosting productivity.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Through constant conversations with our users and with our technology partners, we use our R&amp;D resources to best effect to meet their real needs,” said Hector Viguer, Brainstorm chief operations officer. “That means understanding what those needs are, whether large or small.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“From there, we find the best solutions, using our own developments or the best on the market,” Viguer added. “Adding gaussian splatter for photorealistic rendering in Suite 7 means using the best algorithms and processes available. As an example, the Sony XYN splatter we will be demonstrating at IBC, or our seamless integration with the Unreal Engine, including all the latest tools in UE 5.8.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Working with AI tools to add the small touches makes workflows simple and streamlined,” he concluded. “Alongside keying and body tracking without a green screen, we have also used AI to add voice recognition and action triggering to provide more automated certainty to complex real-time sequences.”</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">Also new in Suite 7 are a raft of requested facilities, including tight integration and pre-build calibration for PTZ cameras and video walls. At IBC2026, Brainstorm is demonstrating these capabilities with a demonstration featuring the Sony FR7 Cinema Line PTZ camera, mounted on EVS T-Motion robotic column and rail, and an Alfalite LED wall. At the same time, Brainstorm will be present at the Sony stand with InfinitySet as part of the Ocellus demo, using a single InfinitySet workstation to drive a 3-camera setup.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">Brainstorm is also hosting the VWA (Virtual Worlds Association) on its IBC stand. Brainstorm is co-founder and member of the board of this European Association dedicated to promoting virtual technology, so this space will serve to introduce the VWA to the broadcast and audiovisual worlds.   </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</span></p>
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		<title>Brainstorm to showcase Suite 5 and Edison PRO at Broadcast Asia</title>
		<link>https://www.brainstorm3d.com/suite-5-edison-pro-broadcast-asia/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 18 May 2022 09:20:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[CABSAT]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=19688</guid>

					<description><![CDATA[Brainstorm will showcase Suite 5 at Broadcast Asia in Singapore (booth 5J2-01), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm will showcase <strong>Suite 5 at Broadcast Asia </strong>in Singapore (<strong>booth 5J2-01</strong>), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to <strong>improve XR content creation and workflows</strong>, while adding an even tighter integration with Unreal Engine. These enhancements streamline the ability of our clients to improve their virtual content creation regardless if they are using <strong>LED videowalls or chroma sets</strong> to produce virtual content.</p>
<p>At booth PD-53, from 1 to 3 June, the company will demonstrate InfinitySet’s <strong>advanced features for virtual production</strong>, including chroma sets and in-context augmented reality. Fully compatible with Unreal Engine, InfinitySet is the tool of choice for virtual content creation for News, Sports, Augmented Reality, Elections, Entertainment and even drama and film production. Brainstorm will feature live public demonstrations, always complying with all the safety measures required by Broadcast Asia and the Health authorities. Along with InfinitySet, the motion graphics solution <strong>Aston</strong> will demonstrate why is the designer’s choice for motion graphics creation and CG, including multi-channel options. This feature also offers multiple channel play out from a single or different workstations, and also allows for the compositing of large canvases in any resolution or aspect ratio, comprising different graphics or projects or layers that can be rendered in a single or several outputs with the desired aspect ratio to fill in the video wall as required.</p>
<p><strong>Edison PRO</strong>, the company’s <strong>virtual studio-in-a-box</strong> product designed for live events and presentations, also benefits from some of the Suite 5 enhancements, plus its own features as a result of its upgrade to V5, and will be demonstrated as well at the booth. With the feedback of the worldwide users and early adopters, Edison now includes a wide range of new features aimed at simplifying live presentations and events, which open new possibilities for content creation. New features include workflow and IO enhancements, new virtual lights and actor improvements plus a new chroma keyer that vastly improves the integration of the actors.</p>
<p>“Broadcast Asia remains the indispensable trade show for the Asia &amp; Pacific broadcast and audio-visual market and we are looking forward to meeting our customers and users in person again”, says <strong>Stanlly Loke</strong>, Brainstorm’s VP Sales for SE Asia, Hong Kong, Taiwan and Korea. “Brainstorm has benefited from two record years of sales even during these harsh years and we are glad to be back and be able to perform live demonstrations and allow attendees to watch first hand how our products and solutions can enhance their graphics and virtual production and workflows”.</p>
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		<title>Brainstorm will showcase Suite 5 and Edison PRO at CABSAT</title>
		<link>https://www.brainstorm3d.com/suite-5-edison-pro-cabsat-2/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Thu, 12 May 2022 14:20:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[CABSAT]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/suite-5-edison-pro-cabsat-2/</guid>

					<description><![CDATA[Brainstorm will showcase Suite 5 at CABSAT (hall 7, booth PD-53), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These enhancements [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm will showcase Suite 5 at CABSAT (hall 7, booth PD-53), the latest version of its flagship products InfinitySet, Aston and eStudio. Suite 5, available now for all Brainstorm users, includes a plethora of new features designed to <strong>improve XR content creation and workflows</strong>, while adding an even tighter integration with Unreal Engine. These enhancements streamline the ability of our clients to improve their virtual content creation regardless if they are using <strong>LED videowalls or chroma sets</strong> to produce virtual content.</p>
<p>At booth PD-53, the company will demonstrate InfinitySet’s <strong>advanced features for virtual production</strong>, including chroma sets and in-context augmented reality. Fully compatible with Unreal Engine, InfinitySet is the tool of choice for virtual content creation for News, Sports, Augmented Reality, Elections, Entertainment and even drama and film production. Brainstorm will feature live public demonstrations, always complying with all the safety measures required by the CABSAT and the Health authorities. Along with InfinitySet, the motion graphics solution <strong>Aston</strong> will demonstrate why is the designer’s choice for motion graphics creation and CG, including multi-channel options. This feature also offers multiple channel play out from a single or different workstations, and also allows for the compositing of large canvases in any resolution or aspect ratio, comprising different graphics or projects or layers that can be rendered in a single or several outputs with the desired aspect ratio to fill in the video wall as required.</p>
<p><strong>Edison PRO</strong>, the company’s <strong>virtual studio-in-a-box</strong> product designed for live events and presentations, also benefits from some of the Suite 5 enhancements, plus its own features as a result of its upgrade to V5, and will be demonstrated as well at the booth. With the feedback of the worldwide users and early adopters, Edison now includes a wide range of new features aimed at simplifying live presentations and events, which open new possibilities for content creation. New features include workflow and IO enhancements, new virtual lights and actor improvements plus a new chroma keyer that vastly improves the integration of the actors.</p>
<p>“We are delighted to meet our clients and users again at such an essential venue for the Middle East broadcast and audio-visual market, as CABSAT is,” says David Alexander, Brainstorm’s Commercial Director. “Brainstorm has enjoyed two record years of business, even in these difficult times, and we are looking forward to showing live demonstrations once again, and allow attendees to see, in person, what our solutions can do to enhance their virtual production and workflows.”</p>
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		<title>Brainstorm announces Suite 5</title>
		<link>https://www.brainstorm3d.com/brainstorm-announces-suite-5/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 15 Feb 2022 09:27:42 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston 3D]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[HDR]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[LED walls]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[panasonic]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Suite 5]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=19436</guid>

					<description><![CDATA[Brainstorm announces the release of Brainstorm Suite 5, a major upgrade to its flagship products InfinitySet, Aston and eStudio that includes new, unique, and enhanced features designed to improve XR content creation and workflows, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces the release of Brainstorm Suite 5, a major upgrade to its flagship products <strong>InfinitySet, Aston and eStudio</strong> that includes new, unique, and enhanced features designed to <strong>improve XR content creation and workflows</strong>, while adding an even tighter integration with Unreal Engine. These enhancements will streamline the ability of our clients to improve their virtual content creation regardless if they are using LED walls or chroma sets to produce their virtual content.</p>
<p>As LED-based XR is becoming increasingly used, Brainstorm has developed new features that allow for <strong>easier, faster and more integrated creation of immersive XR content</strong> specifically designed to be displayed on large LED videowalls. With these features, Brainstorm’s clients will see their XR content creation significantly <strong>accelerated</strong> when creating in-context <strong>AR in LED walls, XR Set extensions</strong>, or even <strong>backgrounds for film and drama production</strong>. Suite 5 has a <strong>dedicated interface</strong> for creating XR installations, which allows for modelling <strong>any kind of video wall</strong>, including curved, shaped and corner installations, and map the desired 3D content in such model. This facilitates the creation of virtual AR content to be directly displayed and seen by the camera with the <strong>correct perspective</strong> at all times. Also, by taking advantage of the <strong>Layers</strong> and <strong>Stacking</strong> features of InfinitySet, different renders, even with different resolutions and aspect ratios, can be mapped in a canvas of <strong>any size and aspect</strong>.</p>
<p>In addition, the unique integration of InfinitySet and eStudio with <strong>Unreal Engine</strong> is now even tighter, allowing for the inclusion of fully editable Brainstorm scenes and templates within an Unreal project, and vice-versa. This is especially useful when creating<strong> AR projects within Unreal</strong>, which benefit from Brainstorm’s <strong>advanced data-driven graphics</strong> and <strong>broadcast workflows</strong> compatibility. This is coupled with the acclaimed UnrealControl feature which supports editing the Unreal Projects directly within InfinitySet’s familiar interface with total ease and control of blueprints, objects and parameters. Suite 5 also features a new, redesigned internal chroma keyer that includes a new mode that embeds the <strong>Unreal Engine chroma keyer</strong> directly into InfinitySet. Brainstorm Suite 5 is fully compatible with Unreal Engine 4.27 and will be with UE 5.</p>
<p>“Brainstorm has been deeply involved with Augmented Reality and Virtual Production for decades now, and Suite 5 is the result of applying our expertise to the new display methods that broadcasters and filmmakers are introducing into their workflows” says <strong>Hector Viguer</strong>, Brainstorm’s COO and Engineering Director. “The advanced features of Suite 5 will allow any user to comply with any kind of VR/AR/XR requirement, regardless of how complex it is, and leaving them free to choose the production workflow they feel is best for their production, whether LED walls or chroma keying. We want to be agnostic so we can provide a solution for any requirement.”</p>
<p>Some other features are included, like improved HDR workflows, and better integration with robotic heads from manufacturers such as Panasonic or Sony. Also, <strong>Edison</strong>, the company’s virtual studio in a box product designed for live events and presentations, will also benefit from some of the above plus its <strong>own features</strong> as a result of its upgrade to V5.</p>
<p>Brainstorm Suite 5 will be available on March 1st, and will also be demonstrated at <strong>NAB 2022</strong> at the Brainstorm booth N2608.</p>
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		<title>Brainstorm cancels its participation at NAB 2021</title>
		<link>https://www.brainstorm3d.com/brainstorm-cancels-nab-2021/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 14 Sep 2021 16:05:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18919</guid>

					<description><![CDATA[Brainstorm announces the cancellation of its participation in the upcoming NAB 2021. The Spanish company has been attending NAB for 25 consecutive years, almost since its foundation, which makes this decision all the more difficult to take, and particularly so due to the high hopes Brainstorm had of once again having a physical presence with [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm announces the cancellation of its participation in the upcoming NAB 2021. The Spanish company has been attending NAB for 25 consecutive years, almost since its foundation, which makes this decision all the more difficult to take, and particularly so due to the high hopes Brainstorm had of once again having a physical presence with a booth at NAB and re-engaging in person with stakeholders, partners and clients alike.</p>
<p>Despite delaying the decision in the hope that NAB  2021 would be the opportunity to again meet with customers, partners, providers, and the market in general, the current situation is so uncertain in terms of travel bans, social distancing, and other health and safety measures, that Brainstorm has reluctantly decided to withdraw from the exhibition. For Brainstorm the well-being of its staff, visitors and others involved in the Show is of paramount importance, for which the decision, although extremely difficult, was made with everyone’s health and safety uppermost in mind.</p>
<p>Brainstorm appreciates the enormous efforts that the NAB committee has made to ensure a safe show, however we must face the fact that the situation in the wider world is outside of their control.</p>
<p>According to Ricardo Montesa, CEO and founder of Brainstorm, “It is with great regret that we announce this decision not to attend NAB 2021, but the safety of our staff, customers and partners is the driving force behind it, despite the new features and announcements we had in mind for the Show. Since 1995 we have been exhibiting with great success, and as members of NAB we are very much looking forward to exhibiting at NAB 2022.”</p>
<p>Brainstorm is already beginning to work on its participation at NAB 2022, in the hope that it will represent the return of the shows as we know them.</p>
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		<title>MOOV relies on Brainstorm to virtualise BBC Sport’s Wimbledon Championships on-site studio</title>
		<link>https://www.brainstorm3d.com/moov-brainstorm-bbc-wimbledon/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 21 Jul 2021 08:00:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[epic games]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18865</guid>

					<description><![CDATA[MOOV, leading sport &#38; events graphics company based in the UK, gave an eye-catching new look to BBC Sport’s on-site studio at Wimbledon, which also offered new ways of interacting with the audience and delivered enhanced storytelling during the Championships. To do this and, instead of rebuilding the physical set, MOOV and BBC Sport decided [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>MOOV, leading sport &amp; events graphics company based in the UK, gave an eye-catching new look to BBC Sport’s on-site studio at Wimbledon, which also offered <strong>new ways of interacting with the audience </strong>and delivered<strong> enhanced storytelling</strong> during the Championships. To do this and, instead of rebuilding the physical set, MOOV and BBC Sport decided to virtualise it to take advantage of the infinite possibilities that virtual technology provides. So, MOOV partnered with Brainstorm to deliver the most advanced virtual set and AR features available based on the company’s InfinitySet virtual studio application and integrated with Epic Games’s Unreal Engine.</p>
<p>What started as a discussion concept between BBC and MOOV before the cancellation of Wimbledon 2020, developed into a full-blown project as a result of a drive to maximise the available time ahead of the 2021 Championships, bringing the focus onto the virtual facilities rather than BBC Sport to rethink the way the coverage was managed and so provide <strong>better stories, data and graphics</strong>.</p>
<p>Built around a green screen studio, <strong>the Wimbledon studio virtualisation effectively extended the space available far beyond its physical limits</strong>, providing new virtual spaces around the real desk, which in effect created a 360 studio. There were also new and alternative camera angles, more room to add infographics, and of course additional Wimbledon branding. The added bonus was the flexibility to change, adapt and make adjustments on demand that InfinitySet provided.</p>
<p>“We managed to create a virtual space that allowed for a dynamic coverage of the tournament which seamlessly combined real and virtual imagery in a way that significatively enhanced the story and audience engagement” says <strong>Nev Appleton</strong>, director and co-founder at MOOV. “This was a particularly challenging project, not only due to the time constraints, but also because of restrictions on people on-site as well as technical issues such as the requirements to re-purpose the studio for the daily highlights. But, despite the challenges, the really great results reinforced our commitment to use virtual technology for enhancing live events”.</p>
<p>The project had to be produced in record time, as the set designs were available only at the end of April 2021. MOOV worked closely with BBC Sport as well as with a team of talented artists, and also relied on Brainstorm’s InfinitySet to create the virtual set and AR tracking, using Unreal Engine. As the studio had five cameras, including pedestals, jibs and PTZ, to ensure the output quality required, <strong>each camera was equipped with a Brainstorm InfinitySet system with Unreal Engine</strong>. The final output combined the real set with a desk for the presenters, with actual windows looking out to show the courts, and integrating the virtual world to enable the graphics and AR information to be displayed on demand.</p>
<p><strong>David Alexander</strong>, Brainstorm’s Commercial Director, adds: “Together with Paul Vanlint of Storm Broadcast, our reseller in the UK and Ireland, we’ve worked with MOOV on a number of projects but what was done at Wimbledon 2021 was at another level altogether! MOOV have a really talented team who have an in-depth knowledge of our products and how to get the most out of their rich feature sets and capabilities, whether it’s the InfinitySet or our Aston 3D motion graphics system, through to our Neuron, which integrates graphics and their management into NRCS systems. So, we were very pleased to work with the MOOV team on the BBC Sport project for such a prestigious and world renown sporting event”.</p>
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		<title>PRODU Tecnología presents the Honorific Award to Ricardo Montesa</title>
		<link>https://www.brainstorm3d.com/produ-tecnologia-honorific-award-ricardo-montesa/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Wed, 30 Jun 2021 09:47:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[eStudio]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18841</guid>

					<description><![CDATA[&#8220;For his career, his drive, his dedication and his undeniable legacy to the audiovisual industry, PRODU presented the Honorific Award to Ricardo Montesa, CEO and founder of Brainstorm. Richard Izarra, editor-in-chief at PRODU, conferred the distinction on him, precisely thanks to the Brainstorm technology that enabled to place them together in a virtual set. Ricardo [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>&#8220;For his career, his drive, his dedication and his undeniable legacy to the audiovisual industry, PRODU presented the Honorific Award to Ricardo Montesa, CEO and founder of Brainstorm. Richard Izarra, editor-in-chief at PRODU, conferred the distinction on him, precisely thanks to the Brainstorm technology that enabled to place them together in a virtual set.</p>
<p>Ricardo Montesa is passionate about innovation. His studies in Industrial Engineering culminated in a graphics proposal for the audiovisual world. Little time was needed for that inner strength to become Brainstorm, a pioneer in the world of graphics, data visualisation, 3D objetcs and, more recently, augmented reality and the optimisation of resources with virtual sets.</p>
<p>&#8220;Thank you very much for this distinction, which surprises me personally&#8221; said Montesa, moved by the distinction.</p>
<p>Ricardo, university professor, project leader, a man of our time and our corridors, is undoubtedly a pillar of innovation in this industry, who uses his ideas, and shows them from virtual sets, with amazing scenarios created by software , to add &#8211; who would say &#8211; much more magic to TV.</p>
<p>Ricardo Montesa (Valencia, 1960) is the CEO of Brainstorm, a provider of real-time interactive 3D graphics solutions. He achieved an Industrial Engineering degree from the Polytechnic University of Valencia. After his final degree project, he founded Montesa Grafics, a company dedicated to the development of specific software for real-time 3D and 2D rendering of graphics, mainly aimed at contests and elections.</p>
<p>In 1993 he founded, with other partners, Brainstorm Multimedia, a company of which he has been CEO and Director of Development ever since. Under his direction, Brainstorm presented and began marketing the software called eStudio in 1994, currently the world’s reference for the generation of real-time 3D graphics and virtual scenery, including applications for sports and electoral events.</p>
<p>Between 1996 and 1997 he joined George Lucas&#8217; Industrial Light and Magic (ILM) company in San Rafael, California, as a software developer for special effects. After his American experience, he returned to Spain to retake the technical direction of Brainstorm, directing the design and development of the applications created by the company, applications that are used today in many of the largest and most prestigious television networks around the world such as BBC (UK), NHK (JP), KBS (KO), NBC (USA), RTL (DE) and TVE (ES).</p>
<p>Ricardo Montesa is an experienced speaker with outstanding teaching experience at the University, and his vision has led Brainstorm to be awarded for its innovative work on numerous occasions&#8221;.</p>
<p>*Extracted from the <a href="https://www.produ.com/noticias/ricardo-montesa-una-mentalidad-hiperrealista" target="_blank" rel="noopener">PRODU news piece</a>.</p>
<p>*The awards show was entirely produced using <a href="https://www.brainstorm3d.com/products/edison/" target="_blank" rel="noopener">Edison PRO</a>, Brainstorm&#8217;s brand new product for live virtual events and presentations. Watch following the whole <a href="https://www.premiosprodutecno.com" target="_blank" rel="noopener">PRODU Tecnología Awards Ceremony</a>.</p>
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		<title>Brainstorm makes real-time AR/VR events easy with Edison PRO</title>
		<link>https://www.brainstorm3d.com/brainstorm-introduces-edison-pro/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 25 May 2021 10:23:43 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual set]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18721</guid>

					<description><![CDATA[Brainstorm is launching Edison PRO, an affordable and easy-to-use high-end presentation tool that quickly transforms any live, online presentation, or conference session into a fully immersive experience using Augmented Reality (AR) and virtual environments. Template-based for ultimate ease-of-use and requiring no previous experience in graphics, video, image, or 3D object creation, Edison PRO allows users [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm is launching <a href="https://www.brainstorm3d.com/products/edison/" target="_blank" rel="noopener">Edison PRO</a>, an affordable and easy-to-use high-end presentation tool that quickly transforms any live, online presentation, or conference session into a fully immersive experience using Augmented Reality (AR) and virtual environments. <strong>Template-based for ultimate ease-of-use and requiring no previous experience in graphics, video, image, or 3D</strong> object creation, Edison PRO allows users to enhance their speech and storytelling with real-time 3D graphics and other visual aids, as well as include themselves in the presentation. All they need as a starting point is a Powerpoint file or a PDF.</p>
<p>Based on Brainstorm’s real-time 3D technology, Edison PRO allows broadcasters, corporate, live events, education, houses of worship, influencers and online content providers to <strong>turn a simple presentation into a complete interactive show</strong> through an affordable and easy-to-use platform that does not require expensive hardware or a studio setup. A complete standalone system featuring future-proof hardware, Edison PRO is <strong>ready to work out of the box</strong> — all that is required is a camera and a portable chroma set to include the presenter in the virtual world with the presentation.</p>
<p>By using drag-and-drop operation, Edison can be used by anyone, and ships with a library of pre-defined templates, scenes, furniture, pointers, screens, and other objects to populate the scene, plus a number of interactive templates for quizzes and polls to further customize the event. It is also <strong>fully compatible with Unreal Engine</strong>, allowing Unreal’s photorealistic scenes to be used as 3D backgrounds for a presentation, enhancing the looks of your presentations. An optional Edison UC (Edison Unreal Control) plugin allows for controlling and editing the blueprints, objects, and properties of the UE scene directly from Edison’s own, user-friendly interface.</p>
<p>Installation, training, and support are straightforward, ensuring a rock-solid operation even in highly demanding live production environments. <strong>Edison PRO can be customized with options</strong> to match any customer requirement, present or future.</p>
<p>“By coupling advanced technology with extremely easy operation, Edison PRO helps users to bring their live and online presentations to a whole new level,” comments Brainstorm CEO, <strong>Ricardo Montesa</strong>. “It has been developed to bring the high-end quality of broadcast shows to users at a whole new price point, leveraging our more than 25 years of broadcast experience to create impactful presentations using pre-existing content, without requiring the expensive and time-consuming ad-hoc generation of new assets.”</p>
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		<title>Brainstorm signs new distributor partnership with JB&#038;A</title>
		<link>https://www.brainstorm3d.com/brainstorm-distributor-jbna/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 18 May 2021 15:57:38 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[Brainstorm resellers]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[photorealistic content]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[reseller]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[vr]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=18674</guid>

					<description><![CDATA[Brainstorm is pleased to announce a new distributor partnership agreement has been signed with JB&#38;A, a leading value-add distributor of broadcast, post production, and pro AV technologies to system integrators and B2B resellers across North America. Acquired by the Exertis Group in December 2020, San Rafael, CA-based JB&#38;A has a significant presence in the Broadcast, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm is pleased to announce a new distributor partnership agreement has been signed with JB&amp;A, a leading value-add distributor of broadcast, post production, and pro AV technologies to system integrators and B2B resellers across North America. Acquired by the Exertis Group in December 2020, San Rafael, CA-based JB&amp;A has a significant presence in the Broadcast, Education, Government, House of Worship and Corporate segments, and will considerably strengthen Brainstorm’s presence in these individual markets via its indirect channel partner network across the USA and Canada.</p>
<p>More specifically, JB&amp;A has initially been assigned the distribution of Edison PRO, which will be launching imminently. Through Edison PRO Brainstorm offers an affordable and easy-to-use high-end presentation tool that quickly transforms any live, online presentation, or conference session into a fully immersive experience using Augmented Reality (AR) and virtual environments.</p>
<p>“JB&amp;A provides a unique approach to product and service distribution, acting as a value-added distributor,” comments Ruben Ruiz, EVP, Brainstorm, US &amp; Canada. “They have been able to create best-of-breed product workflows at the distributor level with an extensive list of value-added channel partners, and we look forward to working with them to greatly expand Brainstorm’s footprint across North America.”</p>
<p>“We are delighted to add Brainstorm to our roster of channel partners,” comments Jeff Burgess, JB&amp;A CEO. &#8220;Virtual production and 3D graphics in AR/VR/XR are technology trends in high demand in the industry across a growing number of sectors, and Brainstorm’s best-in-class product range is an excellent fit at many different levels for many different use cases.”</p>
<p>About JB&amp;A Distribution<br />
JB&amp;A is a leader in the fields of Video, Broadcast, Production, and Pro AV. They are dedicated to bringing the most innovative and complete solutions to market including: Digital Media Management, IP Streaming, Digital Projection, and Connectivity. JB&amp;A is staffed by industry experts, and is a unique mix of Consultant, Channel Partner, Solutions Provider and Distributor with an ecosystem of certified, tested and proven products and workflow solutions.</p>
<p>For more information about JB&amp;A, please visit <a href="https://jbanda.com" target="_blank" rel="noopener">https://jbanda.com</a>.</p>
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