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	<title>ibc &#8211; Brainstorm</title>
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	<link>https://www.brainstorm3d.com</link>
	<description>Real time 3D graphics and virtual set solutions</description>
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	<title>ibc &#8211; Brainstorm</title>
	<link>https://www.brainstorm3d.com</link>
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		<title>Brainstorm unveils major enhancements to its Suite 7 environment at IBC2026</title>
		<link>https://www.brainstorm3d.com/brainstorm-unveils-major-enhancements-to-its-suite-7-environment-at-ibc2026/</link>
		
		<dc:creator><![CDATA[Liv Jefferys]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 15:57:05 +0000</pubDate>
				<category><![CDATA[Home news]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[IBC2026]]></category>
		<category><![CDATA[live production]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[real-time 3d graphics]]></category>
		<category><![CDATA[Unreal Engine]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<category><![CDATA[vr]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=21763</guid>

					<description><![CDATA[Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><span data-contrast="none">Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 software, launched earlier this year. Suite 7 is designed to provide consistent high performance and shared functionality across all of Brainstorm’s software tools: InfinitySet, the most advanced virtual, XR and AR production solution; Aston, the designer</span><span data-contrast="none">’</span><span data-contrast="none">s choice for real-time 2D and 3D motion graphics; and Edison, the simple route to immersive virtual and AR live events.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The original launch of Suite 7 brought a whole raft of new creative tools, alongside major productivity boosts. All three frontline creative packages are bundled with eStudio, Brainstorm’s acclaimed render engine. With the significant efficiency enhancements in Suite 7, InfinitySet works seamlessly on dual GPU workstations, delivering the performance required by live broadcast operations while minimizing hardware and energy costs.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The new additions to Suite 7 add AI tools, as well as enhancing still further the performance of the render engine. Using AI, InfinitySet can now track talents for keying without the need for a green screen, providing high-quality keying from a wide range of environments. Moreover, AI Body Tracking can identify and follow body parts of the on-screen talent for automated live interaction with 3D graphics components, making for more engaging ways of explaining and demonstrating complicated concepts on screen.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">The power of the eStudio render engine is increased yet more with the addition of native gaussian splatter, a cutting-edge technique that creates highly detailed 3D scenes from 2D photographs. For users, this means a very fast route to photorealistic environments without leaving the Brainstorm ecosystem and without the need for high-horsepower hardware. Suite 7 on eStudio also adds a native particle system, again with the aim of boosting productivity.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Through constant conversations with our users and with our technology partners, we use our R&amp;D resources to best effect to meet their real needs,” said Hector Viguer, Brainstorm chief operations officer. “That means understanding what those needs are, whether large or small.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“From there, we find the best solutions, using our own developments or the best on the market,” Viguer added. “Adding gaussian splatter for photorealistic rendering in Suite 7 means using the best algorithms and processes available. As an example, the Sony XYN splatter we will be demonstrating at IBC, or our seamless integration with the Unreal Engine, including all the latest tools in UE 5.8.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">“Working with AI tools to add the small touches makes workflows simple and streamlined,” he concluded. “Alongside keying and body tracking without a green screen, we have also used AI to add voice recognition and action triggering to provide more automated certainty to complex real-time sequences.”</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:160}"> </span></p>
<p><span data-contrast="none">Also new in Suite 7 are a raft of requested facilities, including tight integration and pre-build calibration for PTZ cameras and video walls. At IBC2026, Brainstorm is demonstrating these capabilities with a demonstration featuring the Sony FR7 Cinema Line PTZ camera, mounted on EVS T-Motion robotic column and rail, and an Alfalite LED wall. At the same time, Brainstorm will be present at the Sony stand with InfinitySet as part of the Ocellus demo, using a single InfinitySet workstation to drive a 3-camera setup.</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">Brainstorm is also hosting the VWA (Virtual Worlds Association) on its IBC stand. Brainstorm is co-founder and member of the board of this European Association dedicated to promoting virtual technology, so this space will serve to introduce the VWA to the broadcast and audiovisual worlds.   </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}"> </span></p>
<p><span data-contrast="none">IBC visitors are invited to take a seat in the presentation area, relax and talk to the Brainstorm team about the latest developments in broadcast graphics creation and delivery. Find out more on IBC2026 stand 7.A15.</span></p>
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		<title>Brainstorm celebrates 30 years in the business at IBC</title>
		<link>https://www.brainstorm3d.com/brainstorm-at-ibc-2023/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Tue, 12 Sep 2023 14:28:17 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[Edison]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[virtual production]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual sets]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=20608</guid>

					<description><![CDATA[Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will exhibit at IBC for the 25th time in the company’s 30th Anniversary. Brainstorm is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will exhibit at IBC for the 25<sup>th</sup> time in the company’s 30<sup>th</sup> Anniversary. Brainstorm is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast market.</p>
<p>Brainstorm will showcase its most advanced technologies, starting with a spectacular presentation in the main Virtual Production Theater, demonstrating the immense possibilities InfinitySet offers for creating virtual content of all kind. The main demo will display advanced, <strong>photorealistic augmented and mixed reality</strong> content in a highly visually engaging presentation, by using a <strong>combination of chroma sets and shaped LED videowalls</strong>, provided by <strong>Alfalite</strong>, the European LED manufacturer, and featuring real-time, seamless extra-render and <strong>set extension with color-matching 3D LUTs</strong>, in-context <strong>AR motion graphics</strong>, fully immersive talent tele-transport, multi-background content and much more. Fully compatible with <strong>Unreal Engine 5</strong>, InfinitySet now includes <strong>full integration</strong> of objects created in InfinitySet or Aston within the UE environment and vice-versa, including shadows, reflections, and AR with Unreal Engine, providing <strong>unmatched flexibility</strong> for content creation.</p>
<p><strong>Motion graphics</strong> are essential in any broadcast workflow, and Brainstorm will show how <strong>Aston</strong> can provide designers with the most advanced tools for <strong>data-driven, in-context, AR graphics</strong>, which can be displayed in <strong>immersive virtual environments</strong>, including UE scenes, and seamlessly <strong>interact</strong> with the scene and the talents. Aston will also show how <strong>multi-channel graphics</strong> can easily and transparently be part of any show, enhancing the information and making it more attractive for the audience. The graphics system will also showcase dedicated Touchscreen, Esports and Weather applications.</p>
<p>Also, Brainstorm will showcase the latest developments of its <strong>Edison Ecosystem</strong>. Built around <strong>Edison PRO</strong>, it is a complete solution that transforms any live or online presentation into an immersive experience by using AR and virtual environments. The Edison ecosystem includes <strong>control devices</strong> (Stream Deck) or free applications like <strong>Edison OnDemand. </strong>The ecosystem also includes the custom-built capture environment <strong>EdisonGO</strong>, an iOS application available for all users that provides video and tracking to Edison. This ecosystem of tools enhances storytelling with easily created real-time 3D graphics and other visual aids, while presenters are immersed in a virtual, photorealistic environment, running the presentation with clickers or other remote devices.</p>
<p>Also, Brainstorm and MOOV will feature a daily session at 1pm, in which Adam Lawrence, creative director of MOOV and Miguel Churruca, marketing and communications director of Brainstorm, will talk about the ITV Sport Rugby World Cup project, which extensively uses virtual production for such Sports event.</p>
<p>According to Héctor Viguer, the company’s COO and CTO, “For a company like Brainstorm, turning 30 years old is a fantastic achievement, which reinforces our philosophy of continued innovation and encourages us to keep pushing the boundaries of technology to make our users’ dreams come true, virtually!”</p>
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		<title>InfinitySet 3.1 changes the game in virtual production</title>
		<link>https://www.brainstorm3d.com/infinityset-3-1-changes-game-virtual-production/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Fri, 06 Sep 2019 10:06:57 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[HDR]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[PBR]]></category>
		<category><![CDATA[ray tracing]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[virtual set]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=15530</guid>

					<description><![CDATA[Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will showcase InfinitySet 3.1, the latest version of its award-winning augmented reality and virtual set solution, at IBC (booth 7-C19). Version 3.1 introduces a plethora of high-end, advanced rendering features that, in addition to its Combined Render Engine with Unreal Engine, allow InfinitySet to [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will showcase <a href="https://www.brainstorm3d.com/products/infinityset/" target="_blank" rel="noopener noreferrer"><strong>InfinitySet 3.1</strong></a>, the latest version of its award-winning augmented reality and virtual set solution, at IBC (booth 7-C19). Version 3.1 introduces a plethora of <a href="https://www.brainstorm3d.com/advanced-rendering/" target="_blank" rel="noopener noreferrer"><strong>high-end, advanced rendering features</strong></a> that, in addition to its Combined Render Engine with Unreal Engine, allow InfinitySet to create <strong>the most realistic content for virtual and mixed reality, virtual sets, real-time postproduction and film pre-visualization</strong>.</p>
<p>InfinitySet takes full advantage of the latest hardware developments found in NVIDIA RTX GPU technology, to deliver the best rendering quality available in the market. In addition, by using NVIDIA RTX GPUs, InfinitySet can deliver <strong>real-time ray tracing</strong>, which provides a much <strong>more accurate rendering</strong>, especially with complex light conditions. Ray tracing offers more natural, more realistic rendered images, which is essential for photorealistic content generation.</p>
<p>Using these technologies along with other advanced rendering capabilities like the <strong>Combined Render Engine with Unreal Engine, PBR materials </strong>and<strong> HDR</strong>, InfinitySet can create virtual content that can’t be distinguished from reality. This opens the door for content providers to use InfinitySet to create amazingly rendered backgrounds and scenes for drama or even film production, significantly reducing costs while opening new sources of revenue. For other broadcast applications such as virtual sets or augmented reality, InfinitySet provides <strong>unmatched, hyper-realistic quality both for backgrounds and graphics</strong>.</p>
<p>InfinitySet performs at its best within complex broadcast environments, working as a <strong>hub system for a number of technologies and hardware</strong> required for virtual set and augmented reality operation, such as hardware chroma keyers, tracking devices, cameras, mixers and many other. This puts InfinitySet firmly at the centre of the virtual operation as well as transcending the <strong>real-time broadcast</strong> boundaries by entering the <strong>drama and film</strong> markets by providing <strong>real-time virtual production </strong>capabilities.</p>
<p>Héctor Viguer, Brainstorm’s CTO and Innovation Director, says: “Because of Brainstorm’s continuous innovation, InfinitySet is ahead of the game in terms of flexibility, feature set and content quality. Its latest features, coupled with the amazing hardware innovations provided by NVIDIA, provide unseen possibilities for advanced content creation and virtual production in broadcast, drama and film”.</p>
<p>InfinitySet will also showcase a new module to <strong>enhance presentations</strong> by creating <strong>advanced AR content</strong> using material from any presentation tool, such as Microsoft PowerPoint or Adobe PDF, and including keyed talents. For News, Shows or other content involving talents and additional AV material, this module <strong>simplifies content production</strong> by creating a new interface that <strong>minimises complexity</strong> in the setup and display of the different assets that integrate the presentation/show: slides, pictures, movies, PDF or PPT presentations, 3D objects and many more, including Aston projects and forms.</p>
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		<title>Brainstorm to show advanced rendering and graphics at IBC</title>
		<link>https://www.brainstorm3d.com/brainstorm-show-advanced-rendering-graphics-ibc/</link>
		
		<dc:creator><![CDATA[Miguel Churruca]]></dc:creator>
		<pubDate>Thu, 05 Sep 2019 11:55:49 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[3D graphics]]></category>
		<category><![CDATA[aston]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[ibc]]></category>
		<category><![CDATA[infinityset]]></category>
		<category><![CDATA[virtual studio]]></category>
		<guid isPermaLink="false">https://www.brainstorm3d.com/?p=15524</guid>

					<description><![CDATA[Brainstorm, leading manufacturer of real-time 3D graphics, augmented reality and virtual studio solutions, will be at IBC 2019 (stand 7-C19) showing the latest developments of its complete product range, featuring solutions for motion graphics, virtual sets and augmented reality for a variety of applications such as news, sports, entertainment, elections and presentations. In its 25th [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brainstorm, leading manufacturer of real-time 3D graphics, augmented reality and virtual studio solutions, will be at IBC 2019 (stand 7-C19) showing the latest developments of its complete product range, featuring solutions for motion graphics, virtual sets and augmented reality for a variety of applications such as news, sports, entertainment, elections and presentations. In its 25<sup>th</sup> anniversary year, the company will highlight new developments focused on delivering the <strong>best rendering quality</strong>, including real-time ray tracing with <strong>NVIDIA RTX</strong> GPUs, and advanced graphics creation and workflows.</p>
<p><a href="/products/infinityset"><strong>InfinitySet</strong></a>, Brainstorm’s virtual set and augmented reality solution, will showcase its latest <strong>version 3.1</strong>, introduced at NAB, which includes new powerful features like <strong>real-time ray tracing</strong>, <strong>Unreal Engine</strong> <strong>4.22</strong> compatibility, <strong>HDR I/O</strong>, <strong>PBR</strong>, new effects and new <strong>360-degree output</strong>, to mention just a few. InfinitySet will be the star of the show powering the main demo, which will display advanced, <strong>photorealistic augmented and mixed reality</strong> content in a highly visually engaging presentation, which will count with the collaboration of Trackmen, providing the optical camera tracking, and Panasonic, which provides the Varicam LT and AW-UE150 PTZF cameras used in the demonstration.</p>
<p>InfinitySet performs at its best within complex broadcast environments, being capable of working as a <strong>hub for a number of technologies</strong> and hardware required for virtual set and augmented reality operation, such as hardware chroma keyers, tracking devices, cameras, mixers and many other. In addition, InfinitySet transcends the <strong>real-time broadcast</strong> boundaries by entering the <strong>series and film</strong> market becoming the de-facto standard for <strong>real-time photorealistic virtual production</strong> and <strong>high-end content pre-visualization</strong>. Last, but not least, InfinitySet will demonstrate a new module to <strong>enhance presentations</strong> by creating advanced AR content using material from any presentation tool, such as Microsoft PowerPoint or Adobe PDF, and including keyed talents.</p>
<p><a href="/products/aston"><strong>Aston</strong></a>, Brainstorm’s motion graphics creation, CG and playout solution, will also showcase <strong>version 3.1</strong>, which introduces <strong>Aston2D</strong>, a dedicated version that brings the power and heritage of Aston to dedicated 2D-only requirements. Aston 2D does not reduce Aston’s versatility and functionality but provides all the power and capabilities of the Aston but in a two-dimensional world, and in a much more affordable format. And reinforcing Brainstorm’s OEM facet, Aston will be the core engine of the new generation of Dalet Cube<sup>NG</sup>.</p>
<p>The graphics workflow at IBC will be completed with <a href="https://www.brainstorm3d.com/products/neuron/" target="_blank" rel="noopener noreferrer"><strong>Neuron</strong></a>, Brainstorm’s broadcast graphics management solution, and <a href="https://www.brainstorm3d.com/products/astonelections/" target="_blank" rel="noopener noreferrer"><strong>AstonElections</strong></a>, the template-based elections and business graphics application. In addition, Brainstorm will also be showing its solutions for weather applications (<a href="https://www.brainstorm3d.com/products/astonweather/" target="_blank" rel="noopener noreferrer"><strong>AstonWeather</strong></a>) and interactive Sports analysis (<strong>Tactica</strong>). Brainstorm will also be present at the AR area of the Panasonic stand, showcasing a bundle with the AW-UE150 PTZF camera, and external tracking data handling with Blacktrax.</p>
<p>According to Ricardo Montesa, Brainstorm’s CEO and founder, “In our 25<sup>th</sup> anniversary year, Brainstorm wants to highlight how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast market. So, continuing with our commitment to innovation, we will be showcasing amazing new solutions, products, features and workflows, along with partnerships with other manufacturers like FOR-A, Dalet or Panasonic, which will enhance our mutual operations.”</p>
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