Brainstorm celebrates 30 years in the business at NAB 2023
Brainstorm will exhibit at NAB Show for the 25th time. Brainstorm is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast market. Also, being part of the NAB, which turns 100 this year, Brainstorm strongly believes this Anniversary proves the NAB’s strength, vision and flexibility to continue leading the path for broadcast and AV companies in our ever-changing industry.
Brainstorm will showcase its most advanced technologies, starting with a spectacular presentation in the main Virtual Production Theater, demonstrating the immense possibilities InfinitySet offers for creating virtual content of all kind. The main demo will display advanced, photorealistic augmented and mixed reality content in a highly visually engaging presentation, by using a combination of chroma sets and shaped LED videowalls, provided by Unilumin, and featuring real-time, seamless extra-render and set extension with color-matching 3D LUTs, in-context AR motion graphics, fully immersive talent tele-transport, multi-background content and much more. Fully compatible with Unreal Engine 5 (UE5) Vanilla, InfinitySet now includes full integration of objects created in InfinitySet or Aston within the UE environment and vice-versa, including shadows, reflections, and AR with Unreal Engine, providing unmatched flexibility for content creation.
Motion graphics are essential in any broadcast workflow, and Brainstorm will show how Aston can provide designers with the most advanced tools for data-driven, in-context, AR graphics, which can be displayed in immersive virtual environments, including UE scenes, and seamlessly interact with the scene and the talents. Aston will also show how multi-channel graphics can easily and transparently be part of any show, enhancing the information and making it more attractive for the audience.
Also, Brainstorm will introduce in the US the Edison Ecosystem. Built around Edison PRO, it is a complete solution that transforms any live or online presentation into an immersive experience by using AR and virtual environments. The Edison ecosystem features custom-built capture environments likeEdisonGO, physical surfaces like Edison eDesk, and includes control devices (Stream Deck) or free applications like Edison OnDemand, so any user can take advantage of Edison PRO’s powerful tools. This ecosystem of tools enhances storytelling with easily created real-time 3D graphics and other visual aids, while presenters are immersed in a virtual, photorealistic environment, running the presentation with clickers or other remote devices.
“On its own 30th Anniversary, Brainstorm would like to congratulate the NAB for its celebration of 100 years of innovation, which is a major milestone in the industry we are proud of being part of. We are also especially proud for attending NAB for the 25th time,” says Héctor Viguer the company’s COO and CTO. “For a company like Brainstorm, turning 30 years old is also a fantastic achievement, which reinforces our philosophy of continued innovation and encourages us to keep pushing the boundaries of technology to make our users’ dreams come true, virtually!”