Rafa Nadal Academy Kuwait
Real-time AR Graphics for Sports
Spanish super star tennis player Rafa Nadal is taking his methodology to the Middle East with the recently inaugurated Rafa Nadal Academy in Kuwait. The objective of this academy is to become a leading tennis centre in the Middle East and to support the Kuwait Tennis Federation in the development of a programme that drives the sport with a formative project.
The Opening Act, celebrated last February, consisted of a series of presentations and tennis exhibitions followed by a tennis match between Spanish top players Rafa Nadal and David Ferrer. More than 1,500 people attended the ceremony and watched the game on-site, at the same time that the full Opening Act was broadcast live by Kuwait Sport TV for millions of viewers at home.
For the live production of the event, Kuwait Sport TV contracted the services of Mena International, a renowned sport services provider and system integrator, and also Brainstorm’s official reseller in the region. Mena’s Project Manager, Maged Mahmoud, is highly experienced in the use of Brainstorm solutions and was in charge of the Aston system that was used for graphics production at the event. Aston created all the on-air graphics and Augmented Reality elements, which were inserted over the live camera feed. Before the event, 13 different animated templates were produced with Aston for the live broadcast, which were controlled and played out by Brainstorm’s OnDemand. The whole team performed at its best and the live broadcast was a great success.
The whole team performed at its best and the live broadcast was a great success. Kuwait TV also expressed their satisfaction with the results.
To know more about this project, please download the case study.
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