The term Augmented Reality has been used lately to describe ways to enhance visual perspectives or views in a variety of media to describe information graphics applied to television programs. In essence, graphics and data interact with real characters displaying data and information in a very attractive manner. As a form of Virtual Reality, Augmented Reality is a method to overlay synthetic images along with real ones.
Since its very beginning, Brainstorm has provided Virtual and Augmented Reality for television programs, election coverage and entertainment shows, displaying data and information in a spectacular way, providing broadcasters more options to deliver complex and detailed data to their audience.
Most of Brainstorm’s top clients have made good use of Augmented Reality, including BBC, CNBC, NHK, TVE, Antena 3 and Al Jazheera, among many others.