Augmented Reality Elections
The interest of the audience for the 2017 General Elections in Chile was matched by the competition between the different channels to provide the Election’s results in the most attractive manner.
Because of this, TVN, Chile’s National Television, decided to go for the most advanced production, including Augmented Reality and 3D graphics interacting with the presenters, for which they counted with the collaboration of Brainstorm. The Spanish company, leading provider of real-time 3D graphics solutions, Augmented Reality and virtual sets, used with TVN its more than 25 years of experience in producing Elections coverage.
The setup was designed to use Augmented Reality graphics provided by InfinitySet, Brainstorm’s advanced virtual set and augmented reality solution, which included real-time mapping over real surfaces and data-driven graphics, using data directly coming from the official Election sources. Several cameras were used, including a tracked crane to generate fully realistic and spectacular flies and travelling over the scene, which maintained accurate perspective at all times. Also, different templates were created, to be filled in in real-time with external data, and scheduled to be played out on-demand as per the production requirements.
- Date:May 14, 2018
- Tags:photography, agency, creative
- Project Type:Multipurpose Template