Brainstorm and Alfalite show joint VP/XR applications
Brainstorm and Alfalite, the European LED screen manufacturer, will showcase a complete VP/XR solution at IBC displaying advanced, real-time virtual content. As the market is increasingly demanding LED-based XR productions, both companies will demonstrate at IBC how the combination of Alfalite’s state-of-the-art LED technology with Brainstorm’s InfinitySet, the world-renown AR/VR/XR solution, can cope with any requirement for advanced, immersive XR virtual production, including in-context AR and live talents.
On top of that, the main demonstration will feature live tele-transportation of remote talents, shot in a chroma set, which illustrates the power of combining LED technology with AR and chroma sets. This combination proves that both technologies can co-exist in real production environments, providing additional content creation possibilities that significantly enhance storytelling and presentation possibilities, including the use of external data and other advanced graphics.
Alfalite will display its Alfalite VP XR series, LED screen technology specifically developed for XR environments with floor, wall and ceiling solutions. This technology offers unique characteristics, such as protection technology with optical properties, and Alfalite ORIM, which guarantees a 175º viewing angle and shows the luminance and the widest colour spectrum on the market, the highest frequency ratio, supporting HDR10, 22bit+ and Ultra Low Latency. All the above make Alfalite panels the most reliable on the virtual production market in critical environments such as broadcast, production, live events and advertising.
Luis Garrido, Executive Director of Alfalite, says that “We are excited about the collaboration undertaken with Brainstorm, which, thanks to its years of experience in designing solutions for the VP XR market, allows both companies to explore new cutting-edge developments that will offer unique capabilities to our clients not only in content creation environment for live events, cinema, broadcast and advertising, but also for the educational and business fields.”
According to Miguel Churruca, Brainstorm’s Marketing and Communications Director, “We are delighted to partner with Alfalite to showcase how impressive VP/XR can be when using all the possibilities that virtual technology provides. The quality and know-how of Alfalite is second to none, which allows for an excellent output that benefits from InfinitySet and Aston’s content creation possibilities, that go far beyond the virtual background display”.